let’s begin now! · let’s begin now! first of all, thanks to you for the opportunity. without...

LET’S BEGIN NOW!First of all, thanks to you for the opportunity. Without your invitation I will not be here right now.

Let’s see what I can do for your company based on my profile and professional background.

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INTRODUCTION

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◼ Worked at PT Neu Realty as a Marketing Associate in 2013, PT Neu Realty is a company engaged in property,

speciality in apartment and house rent.

◼ In 2014, I Work at PT Supra Primatama Nusantara as a Marketing Executive placed at Serang Branch. After 4 Month,

I moved to Headquarter and assigned as a Brand Executive. Got a Certified trainer from Midplaza Holding, and

Leadership Certificate.

◼ In 2018, I moved to Ponta Indonesia, part of Alfacorp and Mistsubishi Lifestyle as a Marketing Strategy Section Head.

◼ The latest I worked at Wiraland Property Group as an Brand And Marketing Digital Manager.

◼ facebook.com/indrapratamaw

◼ twitter.com/Indrapratamaw

◼ [email protected]

Brand Specialist / Product Development / Account Manager

HELLO! MY NAME ISINDRA PRATAMA

Born in Jakarta, 28 January 1990. Spent 14 years to study at Budi Luhur,

Tangerang, and went to Bina Nusantara University in 2008 Business Economic

Major.

ABOUT ME

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BORNJAKARTA 28 JANUARY 1990,

At Harapan Kita Hospital. Born as a Boy

and finally I’m a part of the universe!

SCHOOLStart from 2005 at BUDI LUHUR High

School, Social Major class, have been a

leader of OSIS At 2006.(graduate in 2008)

UNIVERSITYBINA NUSANTARA UNIVERSITY 2008,

Accounting Major, and graduate in 2013.

This is the biggest mistake that I’ve ever

made.

1990 2005 2008

The Power of PowerPoint |

thepopp.com

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FIRST JOBWork at PT NEU REALTY, as a marketing

associate, create demand of sales,

looking for new customers for rent and

sales of apartment in Jakarta.

EXPERIENCE 1PT SUPRA PRIMATAMA NUSANTARA

(BIZNET). After a year I worked at PT NEU

REALTY, I got hired as a MARKETING

EXECUTIVE at BIZNET, got placed in

Serang Branch for 4 Months. , i got

transferred to the Headquarters as a Brand

Executive.

EXPERIENCE 2At the second year at PT SUPRA PRIMATAMA

NUSANTARA, I’ve got promoted to be an Senior

Brand Executive. To maintain and handle the

brand of Bizet Home (Internet Subscribe for

family), and also manage content with several

media partner such as : HBO, FOX, and many mor

for paid tv. And I got my certificate as Trainer at the

third year.

2013 2014 2016

The Power of PowerPoint |

thepopp.com

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EXPERIENCE 3On October 2018, I start working at PT GLOBAL

LOYALTY

INDONESIA (Ponta Indonesia) as a

Marketing Strategy Section Head, build and

implement business strategy for biggest

partner for ponta based on sales

performance and inquiry. Report directly to

the VP of Commercial & Business.

EXPERIENCE 4On May 2019, I move to WIRALAND PROPERTY

GROUP. As a Brand & Digital Asset Manager.

Create the end to end campaign process, create

the conversion from traffic data into leads,

maintain all digital asset that Wiraland have,

create the general communication and maintain

the brand value of the product.

CURRENTLYCurrently working at WIRALAND

PROPERTY GROUP as a Brand and Digital

Marketing Manager, build and implement

business strategy using variety strategy

especially for digital channel to generate

leads and sales revenue. Get more several

certificate for digital marketing.

2018 2019 PRESENT

MY VISION

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◼ Be a part of the multinational company and help the company to reach the goals simultanously, create the great impact with

my various knowledge as a Marketing

◼ In 2 years from now, I am eager to be at the top management, having a great work, greate environment and great collegues

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I will explain the detail of my work from My latest company that im working with.

MY LATEST COMPANY

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INDUSTRYNEU REALTY is the company that focuses on property such as apartment,

and land house for rent, buy and selling placed in Jakarta, Indonesia

APARTMENT AND HOUSINGThis is the two product that I sell and maintain. Find the new prospect

customer from every media such as digital advertising and print media.

PT. NUANSA ESTETIKA UTAMA (NEU REALTY)

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ONEConvincing prospective clients that my agency

is the right one to handle their sale and agree

with the terms.

THREE

Arranging advertising to promote the property

and sending out details of new properties on the

market. Referring the buyers to mortgage

arrangers for quotations and advice

TWO

Making an appointment and showing the unit to

the buyers around a property and generate any

legal contract requirements for buyer and seller.

MY JOB DESCRIPTION

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PT. SUPRA PRIMATAMANUSANTARA (BIZNET)

INDUSTRYBiznet is a company that focuses on telecommunication and multimedia

business, with a commitment to build modern infrastructure to reduce

Indonesia's digital gap with other developed countries. Biznet owns and

operates the most advance fiber optic network and data center in Indonesia.

BIZNET HOME & BIZNET HOTSPOTThese are the two products that I developed. I create the demand of the

product, do research towards the market needs and also building the

partnership and development about this product.

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MY JOB DESCRIPTIONONE

Determined annual target market based on

SWOT and Customer Needs

TWODeveloped Business through the partnership,

increase demand with various marketing

strategic and also develop the product with

Research and Development team.

THREECreated successful new product, through

marketing plan, improved business process,

manage several product communication such

as rebranding process, manage various online

and offline marketing tools.

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INDUSTRYPonta is a company that focuses on membership coallition program that help

every partner to gain their customers loyalty with poin management. This company

also provide the matrix of customer behavior in indonesia to support the partner

increase their sales based on strategy that implemented by customers behavior

PONTA POIN FOR PARTNERThese is the product that i manage. And also the partner that i manage

include : Alfamart, Alfamidi, Dan+Dan, Lawson , Solaria & BP AKR.

PT. GLOBAL LOYALTYINDONESIA (PONTA)

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MY JOB DESCRIPTION

ONEDetermined annual partner strategy based on

the poin statistics that member have, including

customer behavior, point issued, point

redeemed, and other data that support the

strategy



strategic and also develop the product with Data

& Analyst team.

THREECreated successful new strategy, through

marketing plan, improved business based on

technology, manage several business scheme,

and brand communication for online brand

campaign and also offline brand activation.

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INDUSTRYWiraland is company that focuses on property industry especially for

landhouse and warehouse. The total of the project that been held by wiraland

property group is 11, there is Visenda Residence, My Fair, Halton Place,

Givency One, and etc.

LandhouseThese is the product that i manage. Visenda, givency one, Halton Place,

Myfair and etc is a landhouse property that located at medan,serang Banten,

it have more than 1000 unit that already been sold. And now the occupancy is

arroun 85%

PT. WIRALAND PROPERTY GROUP

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MY JOB DESCRIPTIONONE

Create various effective plan and strategy

Based On Sales Need through digital channel

and offline channel such as, social media

marketing, google ads. Paid or organic. And

create various event and/or special date event

to boost up sales.



strategic and also develop the product with Data

& Analyst team.

THREECreated successful new strategy, through

marketing plan, improved business based on

technology, manage several business scheme,

and brand communication for online brand

campaign and also offline brand activation.

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OTHER JOB DESCRIPTION

RESEARCH & ANALYTICSResearch and analysis such as, Competitor

analysis, and SWOT Analysis, targeting the

sales performance weekly and monthly, and.

SUPERVISE THE SALES LEADSAND EVENT MANAGEMENT

Supervise any sales leads, based on event,

sales force or online registration, poin statistics

and partner inquiries.

PRODUCT MAINTAININGManage the 2 product Biznet Home and Biznet

Hotspot. Every marketing tools, marketing asset,

partnership and the community accros nation.

And also maintain every media advertising and

branding tools accros nation. (Biznet)

PARTNERSHIPimplement the new payment channel (Biznet),

neither host to host or via payment channel

(Biznet), and also, create the great partnership

with any business that related to Biznet & Ponta

to generate new leads and revenue.

STRATEGYDevelop strategies such as low-season

strategies, holiday events, or any seasonal

event, brand activation or campaign based on

data statistics every partner.

GTM EXPERIENCE

Effectively collaborates with other department

and business units to ensure excellent services

to customers For the first time the product

launch.

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HOW I WORK?

DATA DRIVENThink strategically, based on data.

DEFINEDefine what kind of strategy would fit.

PLANSCreate plans and product roadmap to generate

new sales leads.

ANALYZE Analyze the roadmap, customer pipeline and

performance leads after execute the plans

EXECUTE Execute the creative strategic plans

INSPIREInspire and Act the creative mind with the plans

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HOW I WORK?




new sales leads.




INSPIREInspire and Act the creative mind with the plans using project

management (SCRUM) to other parties or subordinate.

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HOW I WORK?




new sales leads.




INSPIREInspire and Act the creative mind with the plans using project

management (SCRUM) to other parties or subordinate.

HOW I WORK?

KANBAN? WHY NOT?

The Power of PowerPoint | thepopp.com 22

HOW I WORK WITHAIDASTRATEGY?

◼ As a digital asset manager I also work using other strategy to

generate leads to increase the corporate revenue using variant

strategy.

◼ With the AIDA strategy, the complexity of the data (leads

Behaviourial data and Traffic) will create several variable into matrix

that can be held into our digital ecosystem and will be processing

and convert into qualified leads / revenue.

ATTENTION/AWARENESS

INTEREST

DESIRE

ACTION


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MARKET RESEARCHAssesment the market through market Research,

using several methods such as, Technical analysis,

Fundamental Analysis, sentiment analysis to get

the data

REVISEImplement the new strategy with several reason,

train other division who related with the product,

and communicate to the market with the new

objectivity..

EVALUATEIdentify the result from market research, and

analyze capability the component of new strategy

based on the market research.

BRAND MANAGEMENT LOOP

LOOP

PRODUCT PROFILINGDefining the type of product based on market

research, including the segmentation, and target

market using 5P combine with the product pattern

and trend

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EXPLORATION

RESEARCHDESCRIPTIVE

RESEARCH

MONITORING

RESEARCH

◼First step of market research, and i have an

ability to observe the secondary data such as, the

result of other research, possibility and

strengthnes of the product with wide visibility.

◼An ability to create own research by survey or

even Focus group discussion. From my latest

company, i always use the focus group discussion,

◼After research done, the next step is monitoring

the final descision of the strategy, the new

strategy must right on target to make the good

result.

MARKET RESEARCH ABILITY

92%

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SKILL PIE CHART

PRESENTATIONI am a great mentor, teacher, trainer,

so basically, i am good on

presentation.

86%

MS. OFFICEExcellent skill of MS. Office such as,

excell, Power Point and MS. Word.

77%

LANGUAGENot very good on foreign language,

especially mandarin, and good in

english but not excellent.

80%

DESIGNI am a creative person, im great on

design especially with photoshop and

adobe illustrator

PORTFOLIO

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BRANDINGAND EVENT PROJECTS

This is the sample project that i implement from my latest job.


DIGITALCAMPAIGNPROJECT#PakeBiznet is one of my favourite digital campaign that i’ve made at Biznet, the story

why and how using hashtag #PakeBiznet is because, everyone who made any

conversation about using their internet are more familiar using words “Pakai” than

“langganan”.

And this campaign tells that internet is one of the biggest impact to everybody’s life,

start from Business, Hobby, Job and many more that will inspiring others with 1 minutes

of videos PakeBIznet.

At ponta indonesia, i bring some campaign idea to increase the redemption rate for

point and also the new sales for partner, such as Poin Bonus, or cheap redemption.


BRANDINGPROJECTAs a Biznet Commitment to give the best internet experience for youth

generation(market segmentation), Biznet have a lot of branding project.

To generate more sales leads, to Create more brand awareness especially

for youth generation, that is why every branding project placed in several

place that related to youth generation.


EVENT & FESTIVALPROJECTBiznet have a lot of event of brand activation project.

Here is my portfolio for event handling :

• Biznet Festival Kediri 2016

• Biznet Festival Tegal 2016

• Biznet Festival Bali 2016

• Biznet Festival Sukabumi 2017

• Biznet Festival Bojonegoro 2018

• Biznet Festival Cirebon 2018

• Biznet Beach Cleaning Project 2018

• Many more


DIGITAL CAMPAIGNPROJECT

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SPONSORSHIPPROJECTS

This is the sample project that i implement from my latest job.

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OTHERPROJECTSThis is the sample project that i implement from my latest job.

243 SCHOOL

100.000++ STUDENT

2500++ WIFI SPOT

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BIZNET 2015 REBRANDING GRAPH

Rebranding impact in 2015, this is was my project that im work on 2015

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THERESULTSThis is the sample project that i implement from my lates job.

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ACHIEVEMENT

ACHIEVEMENT 1 • Indonesia Best Brand Award 2017(Peringkat 2 Brand Value kategori Internet

Broadband)

ACHIEVEMENT 2 • TOP IT Implementation 2017

ACHIEVEMENT 3 • TOP IT on CSR 2017• TOP Leader in IT Leadership 2017

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ACHIEVEMENT

ACHIEVEMENT 4 • Succeed implementing partnership with theBP and Ponta (ponta Indonesia) as the

primary poin reward (CRM)

ACHIEVEMENT 5 • TOP Local Brand for Property WIRALAND at Medan As a “Dr. Property”

ACHIEVEMENT 6 • Decrease the CPA into 1000% from the Last Year

• Succeed to increase the Total Unit sales

occupancy to 200% (from last year

PROPOSAL

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FIRST THING IF I JOIN

TO YOUR COMPANY

PRODUCT KNOWLEDGEfrst of all, known the product.

KNOWN MY TARGET CUSTOMERS

Known my target customer, based on research,

including demographic, and geographic.

BREAKDOWN TOOLS & DATAWhat tools do you have? Gain greater visibility Customer

leads based on sales Data to create next strategy.

READY TO BUILD THE STRATEGY

Lets make some strategy.

RESEARCH THE COMPETITORS

Before deciding what kind of strategy, i need to

research the competitors,

MANAGE THE MEDIAChoose the channel of marketing, such as , owned

media, earned media, and also paid media.

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Interbrand Dentsu Strat Maxus

Cohn And Wolf MarkPlus Midtrans

MY PARTNERS

Re-branding Agency Marketing Agency Media Buying Agency

Public Relation Agency Market Research Payment Gateway

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OTHER PARTNERS

WHY YOUSHOULDNOT HIRE ME

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◼ Not very fluent in english.

◼ Fact is, im not a woman, skincare products isn’t my speciality.

◼ Less experience in copywriting (someone working on it, I only supervise it.)

◼ Lack of practice to execute the project by myself (teamwork oriented)

◼ Don’t get to much expectation on me! I dont have any experience on making

magic such as : hire me, and magic comes to reality, boom your revenue

increase into 1000% (I am a result oriented person)

◼ I am an artisan for this marketing world. Not magician. I create something

that will be usefull for a lifetime, and effective for your company.

◼ My look bit eccentric.

WHY YOUSHOULD HIRE A YOUNG CREATIVELIKE ME ?

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◼ Fresh Idea, Out of the box, young and energetic.

◼ Tech savvy.

◼ Team builder.

◼ Problem solver

◼ Have more than 5 years experience as a Marketing, Brand Management,

Product Development, Marketing analyst and 1 Years Experience as

Marketing Strategy (Online and Offline)

◼ Have a lot of Corporate database , partner and Consumer database.

◼ Have a lot network of event, TF&B and Telecommunication, Hospitality

industry & E- Commerce (EO, Vendor, etc)

THANK YOU FOR WATCHING! (Or Listening)ANY QUESTIONS?

let’s begin now! · let’s begin now! first of all, thanks to you for the opportunity. without...

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