let the adventures begin. 2014 popcorn kickoff welcome!
TRANSCRIPT
Let the Adventures Begin.
2014 Popcorn Kickoff
WELCOME!
2014 Bucks County CouncilPopcorn Sale Kickoff
Today’s Agenda
• Timeline• Commission Structure• 2014 Product Line• What’s New?• Growing Your Sale• The Importance of Goal-Setting• Scout Training & Sales Incentives• Wawa Show & Sells• Show & Sell Returns• Best Practices• Points of Contact• Questions
Note: We cover the following separately in a special presentation for new Popcorn Kernels: Why Sell Popcorn, Having a Successful Sale, Goal-Setting, Three Ways to Sell
Timeline
June11 Council Popcorn Planning Meeting
AugustTBA Additional Popcorn Kickoff and Sales Training Meetings1 Council mails Take Order forms to all registered youth
Scouts can start selling as soon as they have it!25 Unit Show & Sell/Show & Deliver popcorn orders due
September5 Show & Sell/Show & Deliver: delivery, sorting and early pick-up6 Show & Sell/Show & Deliver: distribution/regular pick-up
Timeline
October18-19 Wawa Sales weekend27-31 Show & Sell/Show & Deliver popcorn returns31 Unit Take Order popcorn order due (through Popcorn System)
November14 Take-Order sale: delivery, sorting and early pick-up15 Take-Order sale: distribution/regular pick-up15 Popcorn check payment to Council (Unit checks may be postdated for 12/1/14)22 Unit Prize Order due (Scholarship Form due to Council by 1/5/15)
December1 Popcorn payment to Council due 8 Popcorn Late Payment Fee in effect (3% increase in amount due by unit)
PLEASE TAKE NOTE OF THIS!
Commission Structure
Do This Get This Here’s Your Total So Far
Attend and sign in at council/district popcorn kickoff training
Submit your Take Order unit order and return any unneeded Show N Sell product
by the week of October 27
Add 2% commission 32%
Sell one bag of popcorn Add 1% commission 33%
Reach $2,500 in sales Add 1% commission 34%
Reach $5,000 in sales Add 1% commission 35%
Reach $7,500 in sales Add 2% commission 37%
Have a 5% increase over your 2013 sale Add 3% commission 40%
There are two ways to reach 40% Commission!!
Method One: Reach $10,000 in sales, attend a training and meet your deadlines.Your Unit receives a 40% commission automatically!
Method Two: Start with your Base Commission of 30% and add to it. These commissions are cumulative – earn as many as you can.
2014 Product Line
Popcorn for Our Troops
$30 Silver Level Donation
Operation Popcorn:Over 1.3 million donations
since 2007
$50 Gold Level Donation
What’s New?
• Chocolatey Caramel Crunch is back as a stand-alone item!
• Cheese Lover's Collection contains Buffalo Cheddar instead of Sour Cream & Cheese Corn. It still contains White Cheddar Cheese and Golden Cheddar Cheese.
• Kettle Corn is available both in a bag and in an 18-pack Microwaveable Box.
• Buffalo Cheddar will be in bags, not tins.• Butter Toffee Caramel Corn, Jalapeno Cheddar, Sour
Cream & Onion, White Chocolatey Pretzels and the Premium Chocolate Lover’s Collection have been removed from the product list.
Growing Your Sale
Have a high-energy, fun-filled Kick-Off• Activities, theme• Door Prizes• Popcorn Samples• Information & Calendar for Parents• Extra Forms and Show & Sell Sign-ups• Context: This lets us have FUN!
And for Parents: What’s In It For Me? Scouting can be free!
Offer your own incentives to motivate the Scouts
Participate in Take Order, Show & Sell and Online Ordering
Celebrate success of all scouts and the Unit!
Why are goals important?• Key to success – in scouting and in life• Give us clear direction• Drive us forward• Make us accountable – to ourselves and others
In scouting:• Advance in rank• Complete service projects• Earn belt loops• Learn skills
The Importance of Goal-Setting
And in popcorn:• Scouts who set goals: Average sale of $626
Scouts with no goal: Average sale of $304• Units that set sales goals sell twice as much as units
without goals• Only 44% of parents said their sons set sales goals
Encourage goals!• Set and publicize the Unit Goal• Help scouts set individual goals (dollars/prizes, #
customers, # hours, # houses/asks)
The Importance of Goal-Setting
Scout Training& Sales Incentives
Review sales methods, instructions and techniques• Always wear your Class A Uniform.• Always sell with an adult and/or with a group.• Never enter anyone’s home.• Do not sell after dark.• Always stay on the sidewalks and driveways.• Collect money when taking orders.• Never carry large amounts of cash.
Let the scouts share tips and best practices
Train parents, too!• It’s about the scouts: support them to be successful• Order forms at work: best with a scout!• Online selling
Scout Training& Sales Incentives
Prize Program• Very popular last year• Special prize for Scouts selling $600 or more: Air-
Launched Sky Rocket, which comes with five rockets, two of which light up for playing with at night!
Fill It Up / Full Sheet Bonus:• All Scouts who fill the Popcorn Order form (30 orders)
will receive $10 in Scout Bucks! College Scholarship for $2,500 Sellers
Wawa Show & Sells
Wawa schedules Show & Sells over ONE SINGLE Weekend.
• They have specific requirements, which we will disseminate.
• You may not contact your local Wawa to schedule a Show & Sell independently.
Show & SellOrders & Returns
Initial Orders:• Units with a prior sales history may order 10% over last year’s actual Show
and Sell product sales. • Units with no prior sales history may order based on $100 of product per
registered Scout selling. Additional products will be available for sale in the event the unit runs short or out of product.
Units may return Show and Sell popcorn prior to November 2 to the Council Service Center for redistribution to other units.• Chocolate Products are not returnable.• All returns to the office must be scheduled in advance. The Bucks County Council reserves the right to adjust unit orders as needed.
Best Practices
Tips and training are available at boyscoutpopcornsale.blogspot.com
Best Practices:Take Order Sales
• Collect money up front so you can deliver if people aren’t home.• Coordinate scouts in neighborhoods and among units.• Reassign neighborhoods to scouts if their neighborhoods aren’t
good for selling.• • • • • • • • • •
Best Practices:Show & Sells
• Stick to 2 scouts per shift. You don’t make much more money with more scouts and so they each receive less credit for the time.
• Leave No Trace: leave it better than you found it• You can split Cheese Lovers and Sweet & Savory Collections• When scheduling, ask the manager if any other scout groups are
scheduled and if they are, check with that troop/pack to make sure you are not double-booked.
• • • • • • • •
Best Practices:Online Sales
• Send your own email using the link on Trails End, instead of their template. It is more personal that way.
• Email a thank you note right after someone makes a purchase. (Last year, trail’s End didn’t notify scouts of purchases, so you have to check the site regularly.)
• • • • • • • •
Sale Timing
$250
$125
$-
$50
$100
$150
$200
$250
$300
Sales per Hour
Take Order Show-n-Sell
70%
29%
0%
10%
20%
30%
40%
50%
60%
70%
80%
% of People Who Purchased
Take Order Show-n-Sell
More consumer “yes” Higher $ per container More sales per hour
$17.50
$14.50
$-
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
$16.00
$18.00
$20.00
Average Sale per Container
Take Order Show-n-Sell
Which Method Is Best?
Points of Contact
Council Support:
Adrienne Rubin, Council Kernel
[email protected], 609-252-9129
John Erskine, Council Staff Advisor
[email protected], 845-702-3332
Antoinette Layton, Council Office Support
[email protected], 215-348-7205
Points of Contact
District Kernels:
Hunterdon Arrowhead – Steve & Lisa Waddell:
[email protected], 908-713-6322
Lenape – Barry Sokolowski
[email protected], 215-518-4243
Mercer Area – Adrienne Rubin:
[email protected], 609-252-9129
Pennsbury – Joel Perkins:
[email protected], 215-348-7205
Playwicki – Tyler Yankey:
[email protected], 215-348-7205
Tophendel – AJ Esposito:
[email protected], 215-348-7205
Important Dates (Again)
June 11 Popcorn Orientation
August 25 Show and Sell Orders Due
September 5 Show and Sell Sorting
September 6 Show and Sell Distribution
October 18-19 WaWa Weekend
October 27-31 Show and Sell Return Dates
October 31 Final Orders Due Online
November 14 Popcorn Sorting
November 15 Popcorn Distribution
November 22 Prize Orders Due
December 1 Popcorn Payments Due
December 8 Popcorn Late Fees Go Into Effect
Questions?
Adrienne RubinBucks County Council & Mercer Area District Popcorn Kernel
Princeton Troop 43 Assistant [email protected]