welcome! 2012 abnaki popcorn kickoff. 2012 popcorn kick off product building your program sales...
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WELCOME!2012 Abnaki Popcorn Kickoff
2012 Popcorn Kick Off
• Product
• Building your Program
• Sales Plans
• Popcorn Sales Kit
• Key Dates and Contact People
NEW ProductNEW Chocolate Lover’s Collection
White Chocolatey Pretzels
Milk Chocolatey Pretzels
White Chocolatey Caramel Crunch
Chocolatey Caramel Crunch
NEW ProductNEW Sweet & Savory Collection
NEW Sour Cream & Cheese Corn
NEW Milk Chocolatey Pretzels
Butter Toffee Caramel Corn
NEW ProductNEW Cheese Lover’s Collection
NEW Sour Cream & Cheese Corn
Cheddar Cheese Corn
White Cheddar Cheese Corn
NEW ProductNEW Double Caramel Crunch
with a hint of cheese
With a Hint of Cheese
Product Improvements
36% Increase in nuts in Caramel Corn with Almonds and Pecans
Significantly improved flavor in all microwave products:• Unbelievable Butter Microwave Popcorn• Butter Light Microwave Popcorn• Kettle Corn Microwave Popcorn
Daniel Webster Council 2012 Product Line
• $55 Chocolate Lover’s
• $50 Military Donation
• $40 Sweet & Savory
• $30 Cheese Lover’s
• $30 Military Donation
• $30 Double Caramel Crunch
• $22 White Chocolatey Pretzels
• $22 Kettle Corn
• $18 Chocolatey Triple Delight
• $18 Caramel Corn with Almonds & Pecans
• $18 Butter Toffee Caramel
• $17 18-Pack Unbelievable Butter
• $17 18-Pack Butter Light
• $10 Small Caramel Corn
• $10 Popping Corn
Popcorn For Our Troops
Over 1.3 million donations since 2007
$30 Silver Level Donation $50 Gold Level Donation
Building Your Program
1. Create your Unit Budget
2. Set your Individual Sales Goal
3. Plan your Kickoff Party
3. Motivate your Scouts with
incentives
4. Communicate throughout the sale
Create your Unit Budget
Commission Structure
Unit Commission
35%
Set your Individual Sales Goal
Only 44% of parents say their Scout set a sales goal.
Scouts who set goals average $626 in sales. Scouts with no goal average $304 in sales.
NEW FEATURE! Make sure your Scouts set their online and mobile sales goal within their account on scouts.trails-end.com.
Achieving The Goal
5 sales at a Show and Sell
Neighbor to the Left
Neighbor to the Right
Grandmother
Other Grandmother
Mom sells two at Church
Dad Sells two at Work
Scout Sells one in the Neighborhood
Half a Sheet – About $300
Plan your Kick Off Party
Have a Fun & Exciting Popcorn Kickoff
• Present your activity plan to give Scouts & families a reason to sell• Present your sales plan to show them the Unit goals, Scout goals
and how you’ll reach them
• Have door prizes , games, candy, popcorn
• Show all the incentives Scouts can earn (Unit Incentives – Council Incentives & Trail’s End National
Prizes)
• Invest a little in your kickoff to reap huge rewards with your sale!
• Role play with your Scouts so they’re ready to sell
Role Play with your Scouts
• Hi sir, my name is _______________
(say first name only)• I’m with Pack _________ .
• I’m raising money for my pack, and so I can earn my way to Camp.
• You’ll help support me, won’t you? (hand the customer the Take Order form and a pen).
Motivate Your Scouts
Trail’s End National Rewards
Scout Rewards
Council Incentives
Unit-Level Incentives
$15 Gift Card
LEGO Creator – Blue Roadster
Nalgene Water Bottle
NEW 2012 Scout Reward Levels
Sell $250 Sell $350 Sell $450$10 Gift Card
Binoculars
Multi-function Knife
$20 Gift Card
LEGO CreatorPropeller Adventures
6-Piece Camp Kit
Physical prize options now available at lower levels.
2012 Scout Reward Levels
Sell: $650
$850
$1,100
$1,300
$1,800
$2,300
Gift Card: $30
$40
$55
$75
$110
$150
OR
Trail’s End National RewardsFunded by Trail’s End
Face-to-face and Online Sales count!
$600 ClubEarn a $20 Amazon.com or Walmart Gift Card!
$1,500 ClubEarn a $50 Amazon.com or Walmart Gift Card!
College Scholarship: Sell $2,500 once and 6% of your total sales each yearis invested in your own college scholarship account
Council IncentivesEvery Scout who sells $600 will get a ticket to the December 16th Manchester Monarchs Game. Scouts who sell $1,500 will get a lower level seat. All participating Scouts are invited to the pregame popcorn party.
The top seller in each district will receive a Garmin Handheld GPS.
The council top seller will earn a Kindle Fire.
Sales Plans
Show N Sell Sales Plan
Take Order Sales Plan
Online Selling
Show N Sell Sales Plan
• Select and Book the locations
• Set up time schedules
• Get materials ready
• Organize Scout instructions
• Invest to reap huge rewards with your sale!
Take Order Sales Plan
• Unit popcorn Blitz Dayo Pick a day and Locationo Have Order Forms Readyo Prize for the Top Seller
• Sell as a Groupo Den / Patrol meetingo 2 Scouts per team w/ appropriate
leadership
• Scout instructionso Wear Class A Uniformo Practice Sales Pitch
Scouts can sell to far away friends and family. All online sales are credited to the Scout, and Trail’s End ships the product directly to the consumer.
• Consumers spend more online • The average online order is $50• The average return per order is $35 vs. $13
in the traditional sale
• Eliminates time-consuming deliveries
• Drives incremental revenue
• Online sales count toward each Scout’s fall sale rewards (starting August 1 through the council’s fall sale end date)
Online Selling
It’s fun and easy!
• Scouts create their own account to sell online.
• Scouts receive email notification immediately after a customer places an order on their behalf.
• Scouts can create their own Scout Avatar to include in emails to customers.
Online Selling
2011 Top Online Seller: Nicholas O. - $10,222 Troop 64, Northeast Illinois Council
Learn about BONUS online selling rewards: facebook.com/trailsendpopcorn
Popcorn Sales Kit
1. Popcorn Sale Kit• Popcorn Sale Guidebook,
Military Receipts, Posters
2. Popcorn Sale Guidebook• 2012 Program details• Available tools
WWW.Trails-End.Com
Online Tools
Take the time to review these items.
Trails-End.com – all the tools you need!• Online Selling• Virtual Sale Planner• Email Library• NEW Training Videos• Online Sale Management• Promotional Images
Email LibraryUse the Trail’s End Email Library to communicate often with Scout families.
• Several templates to choose from
• Send to hundreds of email addresses at one time
• Many templates are customizable
• Kickoff invitation, $600 Club promotion, online selling and much more!
Popcorn Re-Pop1. Plan your program
• Customize the Program Planner spreadsheet• Determine all costs, and set unit and Scout goals
2. Finalize unit incentives• Offer exciting incentives to motivate Scouts• Customize the Scout Incentive document
3. Build your best popcorn kickoff ever!• Refer to pages 10-11 in the Popcorn Sale Guidebook• Customize the Kickoff Presentation
4. Communicate effectively with Scouts and parents• Trail’s End Email Library on leaders.trails-end.com• Customize the Parent Handout document
5. Achieve your sales goal!
Key Dates
August 24 Show & Sell Orders Due at
www.trails-end.com
September 14 Show & Sell Distribution at local warehouses
October 26 Take Orders Due at www.trails-end.com
October 26 Prize Orders Due at www.trails-end.com
November 9 Take Order Distribution at local warehouses
December 3 Popcorn Payments Due at Council Service
Center
December 16 Popcorn Party at Manchester Monarchs
Key ContactsDistrict Burnt Kernel Fran Forslind [email protected]
Home: 335-9362 Cell: 923-1106
District Old Maid Trisha Baker [email protected]
Home: 664-9065 Cell: 534-9824
THANK YOU!
©2012 Trail’s End®. All rights reserved.