LESSONS LEARNED FROM…

INTRODUCTIONS

Jen Newmeyer

Digital Media Manager@CharityJen

Molly RiveraDigital

Communications@MsMollyRivera

Food Bank of Central & Eastern NC@FoodBankCENC

#RaleighNonprofitCommunicators

WHAT IS #FOODBANK24?

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A live streaming fundraiser for hunger

relief.

FOCUS ON THE GOALSDon’t lose sight of the

objectives…

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Our goal? $50,000

Food Bank Campaign ToolboxWebsite:

Landing Page Donation Form Registration Page Unique Domain

Social Media Twitter Facebook Instagram Flickr Vine YouTube Storify

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Digital Ads: Google Ads Facebook Ads Twitter Ads

Traditional Media: Press Releases Radio Ads Print Ads

Digital Coverage: Email Series Blog Social Media Ambassadors

Other: Branding Flyers Banners Hashtags Swag 3rd Party Event Listings Press Conference

TARGET YOUR AUDIENCE

BUILD ON EXISTING RELATIONSHIPS

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Digital savvy companies & social media ambassadors

TELL A STORY…Not just the facts…

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Ella’s Christmas Wish:

Feed the Hungry

UTILIZE TOOLS THAT MAKE

SENSE FOR YOUR TEAM

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Google Drive was a lifesaver for our

team!

Internal Registration Form vs. Eventbrite

ANALYZE. CONCLUDE.EXECUTE. REPEAT.Use Smart Data

to drive decisions.

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TRIM THE FATLook at investment vs.

results

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Making hard decisions…Removing Social Media

Mixer

FINAL THOUGHT:Not reaching

monetary goal does not mean failure

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Only $43,000…But: 47%+ engagement &

less stress!

RECAP:1. Focus on the Goals2. Target Your Audience3. Build on Existing

Relationships4. Tell a Story5. Use Tools That Make Sense6. Analyze. Conclude. Execute.

Repeat.7. Trim the Fat

THANK YOU!

Jen Newmeyer@CharityJen

Molly Rivera@MsMollyRivera

Food Bank@FoodBankCENC

#RaleighNonprofitCommunicators