Refresh Houstonby Sheena T Abraham, Gulf Coast Regional Blood Center

How Commit for Life Went Web 2.0

• Partner with the community to supply blood to hospitals in 26 counties

• Commit for Life – 3 steps

What we’ll talk about• Our approach• The results• Lessons learned

Emma, blood recipient

Goal of CFL 2.0

Increase donor loyalty by interacting with and appreciating

donor outside of the blood donation

experience.

CFL’s First Tweet

Facebook.com/CommitforLife

Objectives• Create opportunities to individually and

publicly thank donors.• Build spaces for donor dialogue and active

engagement.• Tell our community’s stories and make them

portable.

Embrace the Shift

CasualReal-time

Generosity

It’s Not About Us

Talk about donors

Integrate.

Take advantage of opportunities to apply social media tools to existing

communication and donor cultivation strategies. Solve specific problems.

Educate & empower.Teach employees and donors how to effectively use the tools as advocates.

Time to swim deeper. Build familiarity and overcome fears.

by Flickr user Powerhouse Museum

• Listen to key audiences.• Thank donors & build

relationships.• Weave a multimedia

narrative.• Tap into the latent networks

of supporters to disseminate messages.

The Blood Center uses social media to:

Advocate for the community

Talk about donors

More Results

• Social media engagement led to more engagement on www.giveblood.org.

• Multimedia narrative is online. Brand is more portable.

• More touchpoints for storytelling and dialogue. Donors are talking and telling their friends.

Thanks for participatingSheena Abraham – PR, Gulf Coast Regional Blood CenterE-mail: sabraham@giveblood.org Facebook: facebook.com/CommitforLifeTwitter: twitter.com/CommitforLifeBlog: giveblood.org/blog

Personal tweets: twitter.com/SheenaTAbrahamPersonal blog: SheenaTAbraham.wordpress.com

Find this presentation at slideshare.net/SheenaTAbraham.