project cfl com
TRANSCRIPT
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TABLE OF CONTENTS
PREFACE
CERTIFICATE
DECLARATIONACKNOWLEDGEMENT
Chapter I:
introduction
History of Miniral Water s
Chapter II:
OBJECTIVE OF MINIRAL WATER
RESEARCH METHODOLOGY
Chapter III:
PRODUCT VS. PRICE
PRICE LIST OF MINIRAL WATER S
Chapter IV:
SWOT ANALYSIS
DATA ANALYSIS AND INTEPRETATION
Chapter V: :
LIMITATION OF SURVEY
SUGGESTIONs
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Chapter VI:
FINDINGS AND CONCLUSION
BIBIOGRAPHY
QUESTIONNEIRES FROM DELAERS
FROM CUSTOMES
INTRODUCTION
COMPACTFLUORESCENTLAMP
A compact fluorescent lamp (CFL), also called compact fluorescent
light, energy-saving light, and compact fluorescent tube, is
a fluorescent lamp designed to replace anincandescent lamp; sometypes fit into light fixtures formerly used for incandescent lamps. The
lamps use a tube which is curved or folded to fit into the space of an
incandescent bulb, and a compact electronic ballast in the base of the
lamp.
Compared to general-service incandescent lamps giving the
same amount of visible light, CFLs use one-fifth to one-third the electric
power, and last eight to fifteen times longer. A CFL has a higher
http://en.wikipedia.org/wiki/Fluorescent_lamphttp://en.wikipedia.org/wiki/Incandescent_light_bulbhttp://en.wikipedia.org/wiki/Light_fixturehttp://en.wikipedia.org/wiki/Electronic_ballasthttp://en.wikipedia.org/wiki/Luminous_fluxhttp://en.wikipedia.org/wiki/File:Energiesparlampe_01_retouched.jpghttp://en.wikipedia.org/wiki/Fluorescent_lamphttp://en.wikipedia.org/wiki/Incandescent_light_bulbhttp://en.wikipedia.org/wiki/Light_fixturehttp://en.wikipedia.org/wiki/Electronic_ballasthttp://en.wikipedia.org/wiki/Luminous_flux -
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purchase price than an incandescent lamp, but can save over five times
its purchase price in electricity costs over the lamp's lifetime. [2] Like all
fluorescent lamps, CFLs contain mercury, which complicates their
disposal. In many countries, governments have established recycling
schemes for CFLs and glass generally.
CFLs radiate a spectral power distribution that is different from that of
incandescent lamps. Improved phosphorformulations have improved
the perceived colour of the light emitted by CFLs, such that some
sources rate the best "soft white" CFLs as subjectively similar in colour
to standard incandescent lamps.[3]
http://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-1http://en.wikipedia.org/wiki/Mercury_(element)http://en.wikipedia.org/wiki/Color_temperature#Spectral_power_distributionhttp://en.wikipedia.org/wiki/Phosphorhttp://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-2http://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-2http://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-1http://en.wikipedia.org/wiki/Mercury_(element)http://en.wikipedia.org/wiki/Color_temperature#Spectral_power_distributionhttp://en.wikipedia.org/wiki/Phosphorhttp://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-2 -
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HISTORY
The parent to the modern fluorescent lamp was invented in
the late 1890s by Peter Cooper Hewitt.[4] The Cooper Hewitt
lamps were used for photographic studios and industries.[4]
Edmund Germer, Friedrich Meyer, and Hans Spanner
patented a high-pressure vapor lamp in 1927. [4] George Inman
later teamed with General Electric to create a practical
fluorescent lamp, sold in 1938 and patented in 1941.[4] Circular
and U-shaped lamps were devised to reduce the length of
fluorescent light fixtures. The first fluorescent bulb and fixture
were displayed to the general public at the 1939 New York
World's Fair.
The helical (three-dimensional spiral) CFL was invented in
1976 by Edward Hammer, an engineer with General Electric,
[5] in response to the 1973 oil crisis. Although the design met
its goals, it would have cost GE about $25 million to build new
factories to produce the lamps, and thus the invention was
shelved.[6] The design eventually was copied by others.[6]In
1995, helical lamps, manufactured in China, became
commercially available.[7] Since that time, their sales have
steadily increased.
http://en.wikipedia.org/wiki/Peter_Cooper_Hewitthttp://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-History_of_Fluorescent_Lights-3http://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-History_of_Fluorescent_Lights-3http://en.wikipedia.org/wiki/Edmund_Germerhttp://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-History_of_Fluorescent_Lights-3http://en.wikipedia.org/wiki/General_Electrichttp://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-History_of_Fluorescent_Lights-3http://en.wikipedia.org/wiki/1939_New_York_World's_Fairhttp://en.wikipedia.org/wiki/1939_New_York_World's_Fairhttp://en.wikipedia.org/wiki/Helicalhttp://en.wikipedia.org/wiki/Edward_Hammerhttp://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-4http://en.wikipedia.org/wiki/1973_oil_crisishttp://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-Kanellos2007_07_17-5http://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-Kanellos2007_07_17-5http://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-6http://en.wikipedia.org/wiki/Peter_Cooper_Hewitthttp://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-History_of_Fluorescent_Lights-3http://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-History_of_Fluorescent_Lights-3http://en.wikipedia.org/wiki/Edmund_Germerhttp://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-History_of_Fluorescent_Lights-3http://en.wikipedia.org/wiki/General_Electrichttp://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-History_of_Fluorescent_Lights-3http://en.wikipedia.org/wiki/1939_New_York_World's_Fairhttp://en.wikipedia.org/wiki/1939_New_York_World's_Fairhttp://en.wikipedia.org/wiki/Helicalhttp://en.wikipedia.org/wiki/Edward_Hammerhttp://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-4http://en.wikipedia.org/wiki/1973_oil_crisishttp://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-Kanellos2007_07_17-5http://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-Kanellos2007_07_17-5http://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-6 -
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In 1980, Philips introduced its model SL, which was a screw-in
lamp with integral magnetic ballast. The lamp used a folded
T4 tube, stable tri-color phosphors, and a mercury amalgam.
This was the first successful screw-in replacement for an
incandescent lamp. In 1985 Osram started selling its model
EL lamp, which was the first CFL to include an electronic
ballast.[8]
Development of fluorescent lamps that could fit in the same
volume as comparable incandescent lamps required the
development of new, high-efficacy phosphors that could
withstand more power per unit area than the phosphors used
in older, larger fluorescent tubes.[8]
http://en.wikipedia.org/wiki/Philipshttp://en.wikipedia.org/wiki/Amalgam_(chemistry)http://en.wikipedia.org/wiki/Osramhttp://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-Kane2001-7http://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-Kane2001-7http://en.wikipedia.org/wiki/Philipshttp://en.wikipedia.org/wiki/Amalgam_(chemistry)http://en.wikipedia.org/wiki/Osramhttp://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-Kane2001-7http://en.wikipedia.org/wiki/Compact_fluorescent_lamp#cite_note-Kane2001-7 -
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Project Objectives:
To Study & Analyze the Market Potential of in CFL.
To Compare & Analyze the Market Share of Competitors.
To understand the drawbacks of decline in Market Share and
accordingly find solutions for it.
To get an in-depth understanding of different strategies adopted
by different companies to have a good hold in the market.
To conduct a survey of Retailers and Distributors to know their
views about the product and Market.
To suggest the recommendations to increase the sales of CFL.
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PRODUCT VS. PRICE
Refine Search:
FULLSPIRAL CFL BULBSFeatures:High light output and excellent color rendering by using tri-phosphor
T3, T4 ,T5 , T6half spira tube are available...
Principle: CFL
FOB Price: US $0.50-5.00 / Piece
CFL LOTUS ENERGY SAVING BULBLotus Energy Saving Bulb:
Less Lumen dumping;Green light protect environment ;
CE/ROHS /GS/EMC...
Principle: CFL
Min. Order: 5000 Pieces
CFL ENERGY SAVING LAMPCOMPACTFLUORESCENT 2U 8WBULB1.saving energy more than 80%
2.lifespan 6000-8000hours
3.CE ROHS...
Principle: CFL
Min. Order: 5000 Pieces
FOB Price: US $0.7-1.3 / Piece[ Manufacturer ]
China (Mainland)
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HIGH QUALITY CFL LAMP/ CFL BULBSHigh Quality CFL Lamp/ CFLBulbs
1.80% energy saving
2.OEM3.CE RoHS ISO9001
4.Energy Class: A, Energy Saving 80%...
Principle: CFL
SURYA
FULLSPIRAL CFL BULBSFeatures:
High light output and excellent color rendering by using tri-phosphor
T3, T4 ,T5 , T6half spira tube are available...
Principle: CFL
Min. Order: 5000 Pieces
FOB Price: US $0.50-5.00 / Piece
CFL LOTUS ENERGY SAVING BULB
Lotus Energy Saving Bulb:Less Lumen dumping;
Green light protect environment ;
CE/ROHS /GS/EMC...
Principle: CFL
Min. Order: 5000 Pieces
CFL ENERGY SAVING LAMPCOMPACTFLUORESCENT 2U 8WBULB1.saving energy more than 80%
2.lifespan 6000-8000hours
3.CE ROHS...
Principle: CFL
Min. Order: 5000 Pieces
FOB Price: US $0.7-1.3 / Piece
HIGH QUALITY CFL LAMP/ CFL BULBS
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High Quality CFL Lamp/ CFLBulbs
1.80% energy saving
2.OEM
3.CE RoHS ISO9001
4.Energy Class: A, Energy Saving 80%...
Principle: CFL
BAJAJ
FULLSPIRAL CFL BULBSFeatures:
High light output and excellent color rendering by using tri-phosphor
T3, T4 ,T5 , T6half spira tube are available...
Principle: CFL
Min. Order: 5000 Pieces
CFL LOTUS ENERGY SAVING BULBLotus Energy Saving Bulb:
Less Lumen dumping;
Green light protect environment ;
CE/ROHS /GS/EMC...
Principle: CFL
CFL ENERGY SAVING LAMPCOMPACTFLUORESCENT 2U 8WBULB1.saving energy more than 80%
2.lifespan 6000-8000hours
3.CE ROHS...
Principle: CFL
HIGH QUALITY CFL LAMP/ CFL BULBS
High Quality CFL Lamp/ CFLBulbs1.80% energy saving
2.OEM
3.CE RoHS ISO9001
4.Energy Class: A, Energy Saving 80%...
Principle: CFL
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Research Methodology
The information is collected from the
employees of CFLs and its valuable customers,
questionnaires were used to collect the primary
data from the customers.
Sample Size
The sample size of the study undertaken is
25customers from the city.
Data Collection
There are various methods available for data
collection, for the study the method used are
Primary data and Secondary data:
1. Primary data: primary data is original data
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gathered from the employees of CFL and its
esteemed customers specifically on the project.
2. Secondary data: secondary data refers todata which is already available i.e. from
journals, news papers and periodicals.
In this study one to one method of survey was done to
collect the primary data and it is found to be the best
to collect the data.
Statistical Techniques
Bar charts & Pie charts are used to analyze the data
and to arrive at conclusions.
PRODUCTS & SERVICES OFFERED
CGs operations are engaged into four principal businesses viz:
Power Systems
Transformers, switchgears, Power quality and Engineering
projects.
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Industrial Systems
Motors and Alternators, Railway transportation and signallingproducts and Stamping.
Consumer Products
Fans, Geysers, Luminaries, Light sources and Pumps.
Telecom
Telecom products and solutions.
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The CFL market in India
The CFL market in India is complex. It comprises at least 12 big
brands and perhaps hundreds of small players, whose contribution is not
measured. elcoma, the primary association of lamp and components
manufacturers, estimates the CFL market size in the country is between
150 million and 200 million pieces. Of this 40 to 50% is dominated by the
unorganized market, it estimates.
In terms of quality, the market can be divided into four groups.
The best quality CFLs, with over 8,000 hours of life and a power factor of
0.8 or more, have a market share of 20%. The second group, comprising
40% of the market, has a lamp life of 6,000 to 8,000 hours and a power
factor of 0.5 or more. The third are low quality CFLs that run for 3,000 to
6,000 hours and have a market share of 10 %. Then there are CFLs with
no guaranteed life.
There are three types of players exist in Indian market which
includes manufacturer-cum-importers, importer-cum-assemblers and
importer-cum-traders. The first category comprises big brands that
belong to well-known manufacturers of lighting products. This group
imports both the ready-to-use CFLs and raw material such as cut glass
tubes and triband phosphor and electrical components such as the
ballast. Most of these companies have their own production chains
where about 90% of the manufacturing process is carried out. The
second category is a mix of well-known names and small-scale
operators who import parts of CFL, but have facilities to assemble them.
Both the first and the second category are ISI marked. The third
category is fly-by-night operators who import parts as well as the finished
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product, but of the poorest quality. CFLs produced by this group have no
ISI mark and are sold without any warranty.
According to Bibison Baby of Market Pulse, the CFL market in
India is very difficult to track. Philips, with the biggest, 25%, share in the
CFL market, is not the biggest producer of CFL in India. It is Phoenix
Lamps, with a market share of about 3%, he said. Phoenix has the
capacity to manufacture 65 million CFLs a year, which is less than
Crompton and Greavess over 100 million. But in terms of market share,
Crompton and Greaves has captured only about 5%, he added.
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Data Analysis and Data Interpretation
After the collection of data, the next step is to analyze the collected data
and to extract findings and observations. Following observations has
been recorded after conducting research by survey and questionnaire
method.
Retailers Observation:
It was found that all retailers (except in Dadar, Thane and Kalwa)
know about Crompton Greaves CFL.
Retailers came to know about CG CFL mostly from Distributor
and Company persons.
In Dadar, Thane, Kalwa and Mumbra around 10-15% retailers
dont know about CG CFL. The reason is, in these areas there is
no distributor currently available for CG CFL.
In the areas like Kalyan and Ulhasnagar Low Demand is the main
reason for not maintaining CG CFL in their Shops.
Generally in all areas there is less or no Schemes have been
provided to Dealers.
No installations or provision of flex boards, banners, posters,
Glow sign, Product list and Price list in the shops about CG CFL.
There is lot of complaints for the CFL within warranty period,
which results to replacement.
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No arrangement of annual/bi-annual/ Quarter meetings or parties
for dealers/retailers from the company.
No arrangement of seminars or meetings for the awareness of
new products. No distribution of information brochure of newly
launched products.
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Distributors Observation:
It was found that Distributors are mainly having concerns about
low Demand from consumers side.
No marketing of products through Media
Availability of stock.
Less rewards, Gifts for target achievement or for excellent
performance.
Less frequent visits of company officials.
No arrangement of annual meetings or parties for distributors
from the company.
No arrangement of seminars or meetings for the awareness of
new products from the company.
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SWOT Analysis
Strength:
Most Trusted Brand
State of the art ISO 9001 certifiedmanufacturing facilities
Superbrand Status
Weakness:
Low Demand
Less Advertisement
Less Promotional offers and Schemes
Less Market Presence
Opportunities:
Industry Expension
Minimum Rate and High Quality
Threats:
Strong Market presence of competitors like
Phillips, Oreva, wipro, Surya, etc
Heavy Advertisements and Promotional offersby competitors.
Many local players are present in the marketwhich results to tough competition.
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LIMITETION
1. Customers were not willing to
respond.
2. Could not cover more area due
to limited time.
3. Due to more brands in the
market comparison is complex.
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Recommendations
For Distributors:
The company should take care of Availability of Stock by
analyzing the Sales of previous month or previous frequent
Orders, so that it will help in timely allocation of the available
Stock as per requirement of Distributors
Provision of replacement on time which will help distributors to
minimize their inventory cost and investments.
Rewards like foreign trips, Television Sets, etc should be provided
for excellent Performance or target Achievement.
There should be regular visits of companys key persons or top
management to distributors which will help to solve the internal
and external problems. Internal problems like payment facilities,
service, stock availability, etc and external problems whichincludes low demand and sales, etc.
The company should arrange the annual meetings or parties for
distributors. It will help distributors to interact with each other as
well as to discuss the common issues. Also it can become a good
stage to find out the solutions of some common problems which
will ultimately help the company.
The company should also arrange seminars or meetings for the
awareness of new launches or future products from the company.
It will help distributor to continue its interest and to plan its future
expansion.
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For Retailers:
The company should provide flex boards, banners, posters, Glow
sign, Product list and Price list about CG CFL. This will help tocreate an awareness of CFL between consumers and ultimately it
will help retailer to sell. Also it helps to create an attraction about
a brand CG.
The company should introduce Schemes like on purchasing 12
CFL 1 CFL free or 2 CFL free. This will motivate the retailers to
keep or maintain and sell the product.
The service which includes replacement should be provided on
the spot and piece to piece so that it will minimize its investment.
Also Stock should be made available as per requirement and on
time. Service is a very important factor, sometimes poor service
results to discontinue the product from the shop.
There should be regular visits of companys key persons or top
management and sales man to retailers. This helps to maintain
the good relations with retailers and also it becomes a motivating
factor for them. Also it reduces a communication gap between
retailers and Company.
As retailer is a key person to reach consumer and also his
recommendation to consumer creates lot of difference. So
retailers should be appreciated by the distributor and company ontheir greater performance and greater sales in terms of rewards or
discounts or other motivational activities to motivate and promote
them to achieve higher sales objectives.
The company should arrange the annual meetings, parties and
seminars for Retailers. It will help retailers to interact with each
other as well as to discuss the common issues. Seminars will
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create awareness of new launches or future products from the
company.
General Recommendations
The company should undertake special promotional offers and
advertising, and marketing campaigns to widen its base in the
CFL market. The company should focus on media advertising as
currently there is no advertisement of CGs CFL on television,
Radio, newspaper, etc.
The company should launch a new aggressive TV advertising
campaign during upcoming cricket series like Champions
League , The Ashes, etc. it will help to create an awareness of the
product among Consumers as well as dealers. Very few
Consumers know about CG CFL.
Efforts should be made to increase the product visibility in the
shops. In most of the shops the CG CFL is not visible to the
consumers. Consumer buying decision highly depends on
visibility of the product.
The company should undertake extensive quality check as there
is lot of complaints of the CFL within warranty period.
The company should adopt fix margin policy to distributors and
retailers. The distributor and retailer should not be allowed to sell
beyond that fix margin.
Packaging of CFL has become outdated and requires special
attention to make it more attractive and innovative.
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In future the company should also focus on Modern Trade.
Modern trade includes Hypermarkets, Supermarkets,
Shopping Malls, etc. such as Big Bazaar, D-Mart, More,
Subhiksha, etc. The growth of modern trade is tremendous
and many people prefer shopping in Malls, etc because of
Heavy discounts, offers andvariety.
As per my observation in CFL space only 1 player has entered in
the Modern Trade i.e., Wipro. So there is huge opportunity
available in this space.
Modern Trade should treat as an altogether a different account
in which the man power should be allocated to only that Account.
In future it will create huge growth opportunities.
The company should increase the manpower, as there is only one
sales executive from Dadar to Shahpur. It becomes very difficult
to visit the market and manage the market efficiently.
Also the key persons should give a regular surprise visit to
market, so as to confirm the optimum utilization of allocated
resources.
In Thane, Kalwa and Mumbra currently there is no distributor
available for CG CFL. So I managed to find out the list of
distributors (includes 11 distributors) and some of their contact
numbers who are currently dealing with CFL of competitor
companies with focus on Thane, Kalwa and Mumbra region.
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Conclusion
The CFL market in India is to the tune of Rs.1000 Crore and
growing annually at around 30%. The potential of CFL in the following
markets like Dadar, Thane, Kalwa, Mumbra, Dombivli, Kalyan and
Ulhasnagar is huge and the competitors like Philips and Oreva are really
doing well in these markets. The survey was conducted to check the
potential of CFL in the Market through distributor and retailers.
The company is a market leader in lighting and offers total lighting
solutions for large projects as well as offers lighting advisory services for
industries. But Crompton Greaves CFL has not yet achieved the
targeted sales and tapped the market as expected. After the market
study it was found that unawareness among the consumers and lack of
Advertisement are the main reasons for low sales of CG CFL. Thus, the
company should launch an aggressive TV advertising campaign and
should undertake special promotional offers and advertising, and
marketing campaigns.
Today, Crompton Greaves has developed a range of aesthetic &
energy efficient products and has contributed to modern illumination
design practices. Also as a brand Crompton has a lot of potential to grow
in CFL market, as it is treated as most trusted brand and also has a
Superbrand status. Thus being a global supplier for high quality electrical
equipment, Crompton Greaves has a great future in CFL market in India
as well as in international market.
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REFERENCE COPY OF QUESTIONNAIRE
For Retailers:
1. Name :
_____________________________________________________________
____
2. Address :
_____________________________________________________________
_____
3. Tell No :
_____________________________________________________________
______
4. Which companies do you deal with in CFL?
CG Philips Oreva Havells
Wipro
Others
5. Is CG CFL available in your shop?
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Yes No
6. If No, what is the reason?
1) Low Demand
2) Lack of availability
3) Low Margin
4) Less Schemes
5) Others
7. Which company sells the most?
____________________________________________________________
____________
8. What attributes in a product influences the purchase decision of a
buyer?
Quality
Price
Brand Name
Promotions / Discounts
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Dealers Recommendation
Scheme
Margin
Advertisement
9. Rate 1 to 10
CG Philips Oreva Havells
Wipro
Others
10. Do you have any complaints for Distributor or Company?
_________________________________________________________
_______
11. Do you like to give any feedback for the Company?
_________________________________________________________
_______
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For Distributor:
1. Name:
________________________________________________________________
____
2. Address:
________________________________________________________________
__
3. Tell No:
________________________________________________________________
___
4. Which companies do you deal with CFL?
CG Philips Oreva Havells
Wipro
Others
5. What is the main reason for low demand and sales?
Unawareness
Quality
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Price
Others
6. Is company providing necessary promotional and advertising
tools?
7. Is company providing any special Schemes or promotional
offers?
8. Is company providing proper and timely services which
include replacement and availability of stock?
9. Would you like to give any feedback for the company?
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BIBLIOGRAHY
http://www.CFLindia.com
http://www.google.com
http://www.CFL.co.nz/carnival/index.htm
http://www.packaging-technology.com//CFL4.html
http://en.wikipedia.org/wiki/preference
http://www.cadburyindia.com/http://www.google.com/http://www.cadbury.co.nz/carnival/index.htmhttp://www.packaging/http://en.wikipedia.org/wiki/preferencehttp://www.cadburyindia.com/http://www.google.com/http://www.cadbury.co.nz/carnival/index.htmhttp://www.packaging/http://en.wikipedia.org/wiki/preference