Lesson 12 Digital Essay

Jan 12

To what extent does digital distribution affect the marketing and consumption of media products?

Introduction. Digital has had an enormous effect on both marketing and consumption.

What was it like pre-digital?

Marketing?

Consumption?

To what extent does digital distribution affect the marketing and consumption of media products?

• Marketing of Big Budget films such as …….

“Iron Man” and/or “Hunger Games”.

What use do they make of digital distribution (be specific) to target specific audiences? EG.

• Websites

• Social Media

• Youtube

• etc. etc. (look up power point for specific films)

What has remained the same?

Trailers in cinemas

Newspaper adverts / Billboard Posters

To what extent does digital distribution affect the marketing and consumption of media products?

• Marketing of small, independent films such as …….

“Shifty” and/or “Dreams of a Life”.

What use do they make of digital distribution to target specific audiences (be specific)? EG.

• Websites

• Social Media

• Youtube

• etc. etc. (look up power point for specific films)

To what extent does digital distribution affect the marketing and consumption of media products?

• Consumption of Films:

• Cinemas – digital distribution cheaper – more screens? Better quality?• Smart Televisions – Netflix / Love Film• Piracy – illegal downloads• DVD – reduction in sales – loss of revenue• Sky Movies on Demand• Curzon on Demand• Greater choice – smaller micro-budget films can be made with digital

technology.• ETC. ETC.

To what extent does digital distribution affect the marketing and consumption of media products?

• Conclusion.

• Digitalisation of film has revolutionised both the distribution, marketing and consumption of media products.

• Do large and small budget films benefit equally?

• Greater choice for the public -