7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 1/50

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 2/50

Q@L] ]@O

E*BK GRDL^KO]GJA

6 

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 3/50

soiigja 

prfdf tgfj 

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 4/50

’F^ALJGXL]GFJLI E_JB]GFJLJM L RO] FE S^FBORROR EF^B^OL]GJA, BFDD_JGBL]GJA, LJMMOIGUO^GJA ULI_O ]F B_R]FDO^RLJM EF^ DLJLAGJA B_R]FDO^^OIL]GFJR@GSR GJ QLWR ]@L]

NOJOEG] ]@O F^ALJGXL]GFJ LJMG]R R]LKO@FIMO^R—.

LDL sl ys8 

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 5/50

Jfpo!

L^] LJM RBGOJBO FEB@FFRGJA ]L^AO] DL^KO]R

LJM AO]]GJA, KOOSGJA, LJMA^FQGJA B_R]FDO^R

]@^F_A@ B^OL]GJA,MOIGUO^GJA, LJM

BFDD_JGBL]GJA

R_SO^GF^ B_R]FDO^ ULI_O.

DD6]`lt‗s us6

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 6/50

Q@L] GR DL^KO]OM6

• Affms

• Rorvgbos

• Ovojts

• Oxporgojbos

• Sorsfjs

• Silbos

• Srfportgos

• Fraljgzltgfjs

• Gjefrdltgfj

• Gmols

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 7/50

DL^KO] gs l bfiiobtgfj fe nuyors ljmsoiiors w`f trljslbt fvor l plrtgbuilr

prfmubt fr prfmubt bilss.

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 8/50

’bfvor vlrgfus

arfups fe bustfdors.—

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 9/50

R ]^_B ]_^O FE EIF QR GJ L 

DFMO^J OPB@LJAO OBFJ

FD W 

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 10/50

RGDSIO DL^KO ] R WR ]OD 

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 11/50

BFJR_DO^spojm l arolt moli fe tgdo trygja tf ostlnigs` l suporgfr nrljm

gdlao.

N_RGJORRelbo woii-trlgjom ljm woii-gjefrdom prfeossgfjli nuyors w`flro skgiiom gj ovliultgja bfdpotgtgvo feeorgjas.

JAF & AFU‗]Dlrkotors prgbo blroeuiiy nobluso t`oso fraljgzltgfjs `lvoigdgtom purb`lsgja pfwor.

AIFNLIBfujtrgos tf ojtor, `fw tf ojtor t`o bfujtry, `fw tf lmlpt t`ogr prfmubts sorvgbos tf t`o bfujtry, ljm `fw tf prgbo t`ogr 

prfmubts.

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 12/50

BF^O DL^KO]GJA

BFJBOS]R

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 13/50

Dlrkotors aotdo tf nuyt`gjas G mfj‗t

wljt! *!C!

Dlrkotorsbrolto jooms!

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 14/50

JOOM nlsgb `udlj roqugrodojt

QLJ]mgrobtom tf spobgegb fnhobtss`lpom ny fjo‗s sfbgoty

MODLJMwljts nlbkom ny lngigty tf ply

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 15/50

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 16/50

SFRG]GFJGJA

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 17/50

ULI_O

S^FSFRG]GFJl sot fe nojoegts t`oy feeor tf

bustfdors tf sltgsey t`ogr jooms

FEEO^GJAprfmubt, sorvgbos, gjefrdltgfj,

oxporgojbos

feeorgja erfd l kjfwj sfurbo

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 18/50

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 19/50

]@O FEEO^GJA QGII NO

R_BBORRE_I GE

 UL I _ O 

]LJAGNIO LJM GJ]LJAGNIONOJOEG]R LJM BFR]

ç\RèS

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 20/50

 RL ] G R EL B ] G F J 

BFDSL^L]GUO H_MAODOJ] ^OR_I]GJA E^FDSO^EF^DLJBO GJ ^OIL]GFJ ]F OPSOB]L]GFJR

S9O I 

S4O H 

S9O R_SO^H

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 21/50

]F ^OLB@

 WF_^ ]D

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 22/50

BFDD_JGBL]GFJB@LJJOIR8

mgeeorojt domglusom gj prfdftgfjs

ljm dlrkotgja

bfddujgbltgfjs

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 23/50

 

MGR]^GN_]GFJ B@LJJOIR8gjtordomglrgos

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 24/50

RO^UGBO B@LJJOIR8blrry fut trljslbtgfjs wgt`

pftojtgli bustfdors

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 25/50

BFDSO]G]GFJ

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 26/50

DL^KO]GJA]LRK

OJUG^FJDOJ]

N^FLMOJUG^FJDOJ]

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 27/50

DL^KO]GJA ]FMLW 

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 28/50

BFJR_DO^R  ]FM

L W 

L sunstljtgli gjbrolso gj nuygjapfwor

Aroltor vlrgoty fe affms ljmsorvgbos

Arolt moli fe gjefrdltgfj lvlgilnioAroltor olso gj gjtorlbtgja ljm

pilbgja frmors

Lngigty tf bfdplro jftos fj

prfmubts ljm sorvgbosLdpigegom vfgbo tf gjeiuojbo poor

ljm punigb fpgjgfj

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 29/50

BFDSLJGOR  ]FML W 

Gjtorjot^osolrb`

Rpoom fe gjtorjli gjefrdltgfjRpoom fe oxtorjli gjefrdltgfj ’nuzz‗

Nottor tlraot dlrkotgjaMgeeorojtgltom affms

Gdprfvom purb`lsgja, robrugtgja,trlgjgja, ljm bfddujgbltgfjs

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 30/50

DFNGIODL^KO]GJA

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 31/50

DL  ̂K O ] G J A 

 F   ̂G O J ]L ] G F J R 

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 32/50

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 33/50

S^FM_B]

BFJBOS]Qo wgii nuy tft`fso w`f feeor

t`o dfstquligty,porefrdljbo, fr

gjjfvltgvoeolturos

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 34/50

ROIIGJA BFJBOS]

Qo wgii jftnuy ojfua`

ujiosspus`om.

]ruo efr

ujsfua`taffms

Lisf

fvorblplbgty

]ruo efr

ujsfua`taffms

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 35/50

DL^KO]GJA

 

BFJBOS] 

dlko ljm soii tfsojso ljm rospfjm

Dfro oeeobtgvo t`ljbfdpotgtgfj

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 36/50

^OLB]GUO

F^GOJ]L]GFJujmorstljmgja

ljm dootgja

bfjsudors‗oxprossomjooms.

rosolrb`gja frgdlagjgja iltojt

bfjsudors‗ jooms

t`rfua` l ’prfno-

ljm-iolrj— prfboss. ]F ]LI DL^KO ] 

F^GOJ ]L ]GFJ 

S^FLB]GUOF^GOJ]L]GFJ

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 37/50

@FIGR]GB DL^KO]GJAmovoifpdojt,mosgaj, ljmgdpiodojtltgfj fedlrkotgjaprfarlds,prfbossos, ljm

lbtgvgtgos t`ltrobfajgzos t`onrolt` ljmgjtormopojmojbgosfe t`ogr oeefrts.

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 38/50

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 39/50

^OIL]GFJR@GS DL^KO]GJAnugimgja dutuliiy

sltgseygja ifja-tord

roiltgfjs`gps wgt`koy plrtgos.

4 dlrkotgjajotwfrk

Bustfdor, Odpifyoos,B`ljjoi Slrtjors,Egjljbgli Bfddujgty

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 40/50

GJ]OA^L]OM DL^KO]GJA

dlrkotgja lbtgvgtgos ljm lssodnioeuiiy gjtoarltom dlrkotgjaprfarlds tf brolto, bfddujgblto,ljm moigvor vliuo efr bfjsudors.

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 41/50

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 42/50

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 43/50

GJ]O^JLI DL^KO]GJA

ojsurgja t`lt ovoryfjo gj t`ofraljgzltgfj odnrlbos lpprfprgltodlrkotgja prgjbgpios.

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 44/50

D_R] ]LKO SILBO GJ > IOUOIR

dlrkotgja eujbtgfjs dust wfrktfaot`orojtgro fraljgzltgfj

-jft l

moplrtdojt sf dub` ls l bfdpljyfrgojtltgfj. 

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 45/50

Q`lt wfuim yfu mf ge yfu woro t`o US fedlrkotgja gj t`gs lgrigjo6 @fw wfuim gjtorjli

dlrkotgja no fe `oip6 R`fw spobgegb oxldpios

_ y, dl y 

jla tox t! 

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 46/50

SO^EF^DLJBO DL^KO]GJA

roturjs tf t`o

nusgjoss erfddlrkotgja lbtgvgtgos

EgjljbgliLbbfujtlngigty

Rfbgli^ospfjsgngigtyDlrkotgja

ujmorstljmgja

nrflmorbfjborjs OIR

KO]GJA

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 47/50

RFB G O ]L I DL   ̂K O ] G

 JA 

BF JB O S ] 

trlmgtgfjli moegjgtgfj (wljts &jooms, tlraot dlrkot,

sltgselbtgfj, bfdpotgtgfj)+

Srosorvos ljm oj`ljbos t`obustfdors ljm sfbgoty‗s ifja-

tord woii nogja

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 48/50

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 49/50

DL^KO]GJADLJLAODOJ] ]LRK

Movoifp dlrkot strltoagos ljm piljsBlpturo dlrkotgja gjsga`tsBfjjobt wgt` bustfdorsNugimgja strfja nrljmsR`lpo dlrkot feeorgjasMoigvor vliuoBfddujgblto UliuoBrolto ifja-tord arfwt`

7/27/2019 LESSON 1 - WHAT the Fck is Marketing

http://slidepdf.com/reader/full/lesson-1-what-the-fck-is-marketing 50/50

Rf lro yfujfw

gjtorostomtf kjfw

dfro lnfutDlrkotgja6