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HCM BusinessDiplomaSetting up a Music Business

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In todays session Deliver the Assignment Brief

Recap of last weeks activity

Key words, Traits and Characteristics of MusicEntrepreneurs

Watch a Documentary of Chris Blackwell andIsland Records

Examine Blogs and Websites

Create a blog / portfolio on a MBE of YOURchoice.

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Assignment Brief

The tasks and activities you will undertake to passthis unit.

The Grading Criteria (GCs) that youll be judgedon.

How to achieve a Pass, Merit or Distinction

Launch, Review and Submission dates.

Feedback

Other relevant info.

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Assignment Brief

PS Business Blog

Assignment Briefhttp://hcmbusinessdiploma.wordpress.com/course-units/setting-up-a-music-business/assignment-brief/

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Music Business Entrepreneurs

Richard Branson

Simon Cowell

Quincy Jones

Berry Gordy

Harvey Goldsmith

Chris Blackwell

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Chris BlackwellIsland

Records

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Activity 1

Watch the following documentary and makesome notes.

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BBC : Keep on Running

http://youtu.be/zzFMa8BLGHk

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Break20 Mins

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Activity 2

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In Pairs

Chose a MBE from the following list

Carry out some on-line research

.. and put together a short presentation.

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In Pairs ... MBE 2

Berry Gordy

MBE 4

Simon Cowell

MBE 1

Richard Branson

MBE 3

Quincy Jones

MBE 5

Harvey Goldsmith

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An example

Key Start-Up Points

Provided a Great Service

Identified / created aSpecialist Market

Knew he needed aDistribution experts(Salesmen)

Family / Start Up Money

Good brand Island

Records

Loved Music - Passion

Identified a challenge

Identified a key marketselling Jamaican Music toJamaican immigrants in UK

Represented his JamaicanCompetitors in the UK

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The next step Changed strategy .

Moved to Rock andcreated Trojan records for

Reggae So changed the look of

Island Records.

Licensed the Spencer DavisGroup to Fontana Records

No. 1knocking the Beatlesoff of the top slot

Saw that maybe Rock musicwas a bigger market.

Importer to ArtistDevelopment

Long term Projects

I wanted to help artistsdevelop long term careers

Discovered a white groupplaying black music whichhe knew would be a hit!

Spencer Davies Group

Managed the group

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Traits and Characteristics

Typical or Distinctive thing (s) they do.

The unique qualities they have or display.

What makes them different.

What choices have they made.

Why are they there and others arent?

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Blog portfolio

A Blog is a Website which can be used to presenta series of ideas, images or articles on a specificsubject.

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The Italian CutThe blog is a portfolio of my inspirations, desires & aspirations. Also,the title of the blog is inspired by James Sherwoods book: TheLondon Cut: Saville Row Bespoke Tailoring. 'The Italian Cut' is moresuitable because I believe that in terms of aesthetic, sartorialism,design & architecture Italy & Italians produce the best. Feel free todisagree.

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The Shoe SnobYoung Shoe aficionado who went to Italy to learn his trade,who wants to design and make his own shoes. Now has a shoe-shine shop in London

Just about to launch his own brand of bespoke shoes.

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GoogleBlogsot Easy to use, easy to understand way of creating

a website.

Youll need a Gmail account.

Go to www.blogger.com

Create a blog with your name in the title, forexample :-

alexforryan.blogspot.com

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What should it include Intro page about yourself, your history and your

business goals.

A page or pages on your chosen Music BusinessEntrepreneurs (MBEs) listing the traits andcharacteristics that you feel have made themsuccessful.

A page on the abilities, traits and characteristicsthat YOU possess and share with the MBEs thatyou have studied.

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Recap of todays lesson

Assignment Brief

Traits and Characteristics

Blogs