Lesson 1Objectives:

Understanding AdvertisingYou will learn:• How professionals have persuaded people to

buy through advertising.You will be able to;• Demonstrate understanding of manipulation

and persuasion techniques. 

PersuasionThe act of causing people to do or believe something.

ManipulationTo manage or influence skilfully, especially in an unfair manner.

What is the purpose of an advertisement?

How do advertisers manipulate you?

Manipulation tools• Guilt: How could you let this happen? (Charity

adverts)• Intimidation: Used mainly by the media and

politics. Not ethical for adverts. Can be found used by market traders.

• Appeal to Ego: Cars, technology, job sights, lottery, celebrity endorsed brands, fashion.

• Fear: Vitamins, pharmaceuticals, public information. Gardening (weed killer)

• Curiosity: Buy me, try me products.• Our desire to be liked: Beauty, scents,

fashion, trips, cars.• Love: Kleenex, mortgages, phones,

matchmakers, food.

Where else have you experienced persuasion or manipulation being used?

List 5 things that you have been persuaded or manipulated to buy or do in the last four weeks.

List 5 things that you have been persuaded or manipulated to buy or do in the last four weeks.

How many of those things did you really want?

List 5 things that you have been persuaded or manipulated to buy or do in the last four weeks.

How many of those things did you really want?

How were you persuaded or manipulated?

List 5 things that you have been persuaded or manipulated to buy or do in the last four weeks.

How many of those things did you really want?

How were you persuaded or manipulated?

If you didn’t really want any of the things you listed, why did you do it/buy it?

Task:Improvise a drama that demonstrates a situation where someone is manipulated or persuaded to buy or do something.Consider the following:• Guilt• Intimidation• Appeal to Ego• Fear• Curiosity• Our desire to be liked• Love

Lesson 2Objectives:

•  You will learn to devise using a storyboard.• You will present your ideas to a company

panel.

The Brief.You are to promote one of the following products through a 30 second film advertisement:• A packet of mints.• An apple.• A pair of shoes.You will need to decide how you will persuade or manipulate a film audience into buying the product.

Task. Mind mapWhat is the product?Who is the target audience?What is the message that the target audience would respond to?What persuasive words would the target audience respond to?What images would the target audience respond to?

Task.Discuss your ideas, then create a storyboard that show the key moments and images of your advertisement idea.Think about the following:• Guilt• Intimidation• Appeal to Ego• Fear• Curiosity• Our desire to be liked• Love

Write details of picture/frame

Draw details of key moment.

1. A smiley face

Lesson 3Objectives:• To develop story and characters from the

storyboards• To interpret the assignment through drama.• To challenge ideas and contribute ideas

sensitively• To work as a group to put together a short

script• To communicate a message.

 

Task:Using the chosen storyboard write a script for the advertisement and rehearse it. Make changes as necessary.

Things to consider:• What is the message?• Who are the characters?• Is there a story?• Are any slogans or product words spoken?• Do you intend to have a voice over?• The use of product and other props by actors.• The placement of the product throughout.

Lesson 4Objectives:

• To understand the needs of an audience through the medium of film.

• Understand camera angle terms and plan how they will be applied in the assignment.

• To understand basic film set terms.

 

Camera shots and Angles

Extreme long shot Long shot

Medium shot Close-Up

Extreme Close-Up

Bird’s Eye view High Angle

Low Angle Eye Level

Oblique/Canted Angle

Clapperboard

Task: Using the script and the storyboard, check the white balance and lighting then block out scenes.Things to consider:• The message• Where is it taking place?• Art work, still images, font.• Are any slogans or product words spoken?• Do you intend to have a voice over?• Use of product and other props by actors.• The camera angles and shots.• The placement of the product throughout.

Lesson 5Objectives:

•  To consider language and imagery in promoting a product through film.• Use persuasive language and imagery

to promote a product.• To communicate a convincing character using words, movement and gesture• To think of and apply different ideas to enhance a performance 

What words do you need to use to promote your product?

Are there any words or phrases that you should repeat or say in a particular way?

Task 1:

Rehearse and make any final changes to the script and technical plans.

Task 2:

To film your advertisements as planned.

Scene/Take

In Out Description Comment

 1/1  0.01  0.07  Close-up of apple  Don’t use

 1/2  0.08  0.14  Close-up of apple  Use for opening and closing shot.

         

         

         

         

         

Log sheetTime/position of film in camera

Scene number/ Take number(Also marked on a clapperboard )

Clip content description

Instructions for editing.

Lesson 6Objectives:

• To promote a product through film.• To understand communication through film

and recognise successful films from the assignment.

• To evaluate your own work and the work of others.

 

Evaluation

• I can make constructive comments on my own and other people’s performances

• I can make connections between class drama and other types of acting  • I can use the appropriate terminology when reviewing performances

• I can write about my own contribution to the work done in class