Why Mobile is the future of Advertising?

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PORTABILITy

Due to portability of mobile, the advertising on mobile is more effective than online medium. One carries the mobile to any place they go.

Relevancy

As mobile tracks the exact location and the time zone so it gives more relevant

information.

Targeted marketing > More leads > Better Conversions

Geo-Targeted

Reaching the target groups is the biggest challenge for marketing the products.

With Mobile Marketing this can be achieved as you can target your products based on the location of target audience which helps in higher conversions.

User-Engagement

Engaging users on web is not easy; however due to form factor of mobile it’s easy to fully engage the target user.

As mobile also has all the capabilities of web, it allows new ways of marketing and interaction which keeps the engagement level and conversions high.

Fewer-Advertisements

On mobile, it is not easy to put so much of ads like on web, hence it creates less of distraction that leads to focus on call to action which leads to higher CTR for advertisers.

Email & SMS

Mobiles are best used for emails and SMS apart from browsing/games. Email and SMS can be effective if advertising is done right.

For ex: When users read SMS, they are not distracted by pop-ups or ads, if an advertiser messaging is proper then there is a definite benefit.

Social Sharing

With all the social sharing options built it, Information is easy to share with one touch. This very nature of this medium provides viral advertisements a higher ROI for brands.

The truth is that the rise and rise of Smartphone is a fantastic chance for the marketers to engage with their customers – and increase footfall – like never before.

Mobile Marketing Statistics

Mobile advertising generates 2.5 times more attention than a static billboard - Perception research

Of people who react to seeing a mobile ad: 42 percent click on the mobile ad; - US consumer Mobile Movement survey

71 percent of Smartphone users that see TV, press or online ad, do a mobile search for more information - US consumer Mobile Movement survey

More than 162 million American consumers engaged in text messaging in 2008 and 10% of users engaged in location-based mobile services - Mobile Phone Advertising Statistics

71 percent of Smartphone users that see TV, press or online ad, do a mobile search for more information - US consumer Mobile Movement survey

Thank you

AdeptPros LLCMobile & Web Application Development

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