leslie bradshaw // nms // generator forum 12.11.08
DESCRIPTION
In December 2008, I presented this to an audience of folks involved in school choice and education reform at the "Generator Forum." Many thanks to the Friedman Foundation for hosting the event (and for inviting me!)TRANSCRIPT
Communications Manager
Friedman Foundation // Generator Forum // December 11, 2008
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best practices are universal.
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listen
participate
reciprocate
recognize
be authentic
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how c-span did it.
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http://debatehub.c-span.org/
http://dnc08.c-span.org/
http://rnc08.c-span.org/
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Challenge:• Engage and connect the American people to
the political process• Establish lasting resources on a limited budget• Transform C-SPAN’s image in the eyes of
online influencers and tech communities• Introduce C-SPAN’s core audience to online
media, reporting and communities
Solution:• Leverage open source technologies• Exchange social capital• Allow for embedding, imperfection and
interaction
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be exclusive for the bang.
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be inclusive to sustain.
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Linked to thousands of blog posts
Gave on-air time to reading blog and Twitter posts
Followed-up with as many folks as possible
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“[C-SPAN’s Debate Hub] is full of people doing the same thing .
I love this day in media technology.
It’s a true marketplace of ideas with instant access.
is heard just as much as other people sitting at home drinking champagne alone and watching TV.”
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Worked with the Twitter community to brand hashtags
Created a “leader board” to incentivize participation
Interacted through the @cspan Twitter account
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“open” is efficient and credible.
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Moved quickly to design/develop each Hub
Used entirely open-source software
Based on heavily-customized WordPress
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furthering their mission, C-SPAN connected millions
to the political process
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6 “must-haves” for non-profits
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http://anorangeamerica.com/
(complex issue? turn to data-visualization + info-graphics)
http://www.energystar.gov
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http://labs.google.com/
(no matter your size or budget, innovation is essential)
http://labs.digg.com/
http://sunlightlabs.com/
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http://www.soapblox.net (left)
(for your issues, consider state blogs and diary sites)
http://www.dailykos.com (left)
http://www.thenextright.com (right)
http://www.redstate.com (right)
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http://blogads.com/
http://www.facebook.com/advertising/
(get creative with ‘quality-of-experience’ advertising)
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http://www.crowdspring.com/
http://www.geniusrocket.com/
http://www.appsfordemocracy.org/ http://www.istrategylabs.com/
(crowd-source is the new out-source)
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http://www.wethecitizens.com/
(socially mobilize constituents… display their impact)
http://my.barackobama.com
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New Media Strategies, Inc.
Web: www.newmediastrategies.netAddress: 1100 Wilson Blvd
Suite 1400Arlington, VA 22209
Leslie A. BradshawBlog: www.lesliebradshaw.com
Twitter: www.twitter.com/leslieann44 Email: [email protected]
Phone: 703.253.0050 x 187