TR1BE

LEs MiLLs

OUR AMBiTiON IS TO TOUCH 100 MILLION PEOPLE EVERY WEEK

WE aRE

LEs MiLLs aNd WE aRE

TO cREATiNg A fiTTER pLANET

In community centres, church halls, corporate chains and

chic city clubs, people get stronger, leaner, fitter, faster because of us.

We inspire a life-long love of exercise, of joy of movement and leading active lives.

In schools, in homes, at workplaces and on weekends, we want to be there.by preventing MaJOR HEaLTH ISSUES CaUSEd BY INaCTIVITY and OBEsiTY A cONsTANT VOicE THaT COMPELS PEOPLE TO MOVE.

transform

TO FaLL ININTO CREaTING NEW WAYs FOR PEOPLE

love fitnesswith

We create life-changing fitness experiences, everytime, everywhere.

We are one tribe, bravely changing the world. We are family.

a family company, united in our love of movement, music

and the pursuit of healthy living for ourselves and our planet.ONE TRIBETHE pOWER OF unity

ONE TRIBEONE

No hidden agendas, no oppressive hierarchy. We listen to the smallest

voices, and we honour our differences. and once a decision is made we all

get on with it. We tackle the hard stuff head on, actively support each other

and seek opportunities to grow. We applaud great work; we play and party

hard. dancing at all tribal gatherings is compulsory.

WE dON’T ALWAYs AgREE

fighTs fAiRBUT everyoneeveryone

ladder all the crazy s

tuff happens at th

e edge of our limits.

We push hard to always do our best work; everyone

around here is in relentless pursuit of improvement.

We need genius doers, not bullshit ta

lkers.

Tall poppies, not wallflowers. R

isk-takers,

innovators and rebels - step up.BE BRAVE cOURAgE

IS THE ladder

TO gREAT hEighTsBE BRAVE BRAVE

WE MOVE

When something needs doing, we do it. When something needs saying, we say it.

We tackle the big things first. The important things that are hard require courage

and sweat. Make things happen. Take action.

Own your disappointments. Revel in your triumphs.

Keep up. fAsT

WE PLaY TO OUR sTRENgThsWe moveWe move

chANgE THE WORLdChanging the world won’t be easy. There’ll be doubters, haters. Those who cling tight to

yesterday’s ideas. But here, in this place, and wherever the tribe is gathered, we dare

to dream. Be audacious. Be willing. accept difference. Embrace NEW . We love

talent, creativity, optimism and fun. Bring yours to work every day. Let’s create

new and better ways to help people take their first steps on the road to fitness.

betteraNd MaKE ITCHANGE THE WORLDCHANGE THE WORLD

Believe it can be done. Trust that it’s possible. Be prepared to

change yourself. Ultimately, that’s how it’s done.

We change the world one person, one couple, one family, one

company, one club, one city, one country, one continent at a time.

IT STaRTS WITH

LET’s MOVE!LET’S MOVE!LET’S MOVE!

aNYTHING ELSE IS JUST a WaSTE OF GOOd OXYGEN

WHY aRE WE HERE?

IS SIMPLE: OUR pURpOsE

fiTTER, hEALThiER pLANETcreate ato

FITTER, HEALTHIER PLANETcreate a

2FITTER, HEALTHIER PLANET

their bodiesWE’VE REdEfiNEd THE RELaTIONSHIP PEOPLE HaVE WITH their bodies

WHERE aRE WE?

MiLL1,000,000Ns OF PEOPLE

FaLL INAROUNd ThE WORLd

WITH fiTNEsslove

We’re EVERYWhEREEVERYWHEREANd hELpEd

Big. hAiRY.. .Ours

202020/20 gOAL:

100/20 gOAL:

BUSINESS GROW TH:20 MILLIONWEEKLY WORKOUTS IN LIVE VENUES

100 MILLIONPEOPLE PER WEEK HaVING

a LES MILLS EXPERIENCE

IS THE gRiZZLY BEAR Of AMBiTiONs

TO BE a BILLION dOLLaR COMPaNY

OUR gOALs fOR

Ours

WHERE aRE WE GOING?

JUSTA N d

03 02 01 GO

we’regETTiNgsTARTEdSTARTEDGETTINGSTARTEDGETTING

3approach

ThEMEs:3cULTiVATEcApTUREBUiLd

WE’VE BROKEN THIS

OUR BROAd sTRATEgY

CORESTRENGTH

IS TO BUILd a ROBUST ECOSYSTEM aROUNdOUR WORLd CLaSS PROGRaMMING

‘LIVE IN CLUB’GROWTH

GaME CHaNGERSINTO

WHaT dO WE NEEd TO dO?

3

We will maintain our leadership in exercise programming and surround it

with a great consumer BRaNd, healthy relationships and motivated teams.

BUiLd CORE STRENGTH 11

essentialessentialWE KNOW THaT a

TO a HEaLTHY BOdYsTRONg cORE

fOR OUR BUsiNEssfOR OUR BUsiNEssIT’S THE SaME

IS

essential

WITH LEs MiLLs

LIVE GROUP EXERCISE IN GYMS IS

It is the ultimate expression of what we stand for. We will continue to tell our story

and broaden our reach into clubs. We’ll invest in improving our sales, club coaching,

marketing and agency performance and take our programs to new territories.

cApTURE ‘LIVE IN CLUB’ GROWTH 22

synonymous

RULEs

3cULTiVATE GaME CHaNGERS 3

We will try new things that fit with our core strength

then pick the winners and go hard.

RULESMaKES ITS own own LEs MiLLs

RULESown

We live our core values to the max, everyday. We are warriors in the worldwide

fight for fitness. We’ve been training all our lives. and we welcome those who want to

train with us. Our fighting spirit thrives at the core of every strategy, every

program and every member of our tribe.

LEs MiLLsWe are

WE aRE moremore JUsT EXERcisEthanthanLES MILLSLES MILLSmore than

Join the MovementLESMILLS.COM