SCOREBOARD ROUND 5 REPORT-LES MILLS WEST COAST SEPTEMBER 2012

•  A global attendance metrics survey tracking attendance in Feb/June/October every year since February 2011.

•  A total of over 5300 clubs have participated across all the 5 rounds so far.

•  The survey records and tracks accurate club and group exercise attendance data for both Les Mills and Non Les Mills Facilities.

•  The data tells us how we are doing and highlights the opportunities to leverage to fill classes, maximise club capacity and help build engaging, profitable clubs.

SCOREBOARD DETAILS AND OBJECTIVES

INDUSTRY TRENDS AND KEY NUMBERS

“Here’s the new reality: consumers will never again revere brands the way they used to. Consumers are increasingly turning to (and trusting) other consumers. Why serving, assisting and lubricating is the new selling” Trendwatching Oct 2012

“20% of people want to train alone. The other 80% want to be actively engaged with and by their fitness facility.” Michael Scott Skudder, World Fitness Business Owners Summit 2012

“As people get older, the results become less important than the participation/socialisation factor. They want to feel like they are part of something” All Star Panel, World Fitness Business Owners Summit 2012

THE POWER OF THE GROUP

•  The number of clubs offering Les Mills programs continues to grow (13770 to 14,569 from Round 1 to 5).

•  Non-group exercise attendances are steady from Round 4 to 5 but the annual trend is downward.

•  The number of Non Les Mills classes offered among Les Mills licensed clubs continues to decline (7% share decline).

•  As a result Les Mills weekly classes and per class participation has increased (14.2) and Les Mills weekly attendance continues to grow (16.9).

•  There is still the opportunity to grow Group Exercise within the Les Mills licensed clubs.

THE POWER OF LES MILLS GROUP EXERCISE -SCOREBOARD ROUND 5 HIGHLIGHTS

•  14.2 ave. number of Les Mills classes per week (low of 13.4)

•  16.9 ave. number people in each class (low of 15.2)

•  240 weekly Les Mills attendances (low of 203)

•  38% share of GF timetable (low of 34%) •  40% share of GF attendances (low of 33%)

•  3,489,241 weekly Les Mills attendances •  181,449,901 annual Les Mills attendances

LES MILLS ROUND 5 SCOREBOARD KEY NUMBERS GROW

•  The top performing Les Mills licensed clubs (Top 20-100) offer considerably more Les Mills classes per week than the average Scoreboard club, attracting twice as many participants per class.

•  Clubs that achieve the highest number of weekly group exercise attendance are typically large clubs OR those with a high share of Les Mills programs in the timetable.

•  Interest in Dance-based and Core-Abs programs continue to grow, with these programs attracting more attendances and in significantly more clubs than a year ago.

•  Dance-based programs have grown share of attendance while other are stable (+5% share). This growth is from both SH’BAM (2.2 to 3.3 classes p/w @ave 17 ppl per class ) and Zumba (3.2 to 3.3 classes p/w @ave 23 ppl per class) .

•  Dance is also clearly a genre with high class participation. A easy win on the timetable.

KEEPING THE NUMBERS GROWING

•  Strength/Weights and Cycle programs remain strong and classes continue to maintain high levels of attendance.

•  BODYPUMP™ has an average of 5.6 classes per week, with 19.5 people per class, and has increased share of group exercise attendances (+3%) within Les Mills licenced clubs.

•  RPM™ has an average of 6.2 classes per week, with 15.6 people per class in Les Mills licenced clubs.

•  Martial Arts is one of the 5 genres accounting for 75% of group exercise attendance. While the genre share remains steady, BODYCOMBAT™ attendance sees steady growth.

•  BODYCOMBAT™ has an average of 3.3 classes per week, with 19.2 people per class in Les Mills licenced clubs.

•  Almost half (47%) of Les Mills licenced clubs already offer small group/team training, leverage the HIIT trend to build attendance.

•  Les Mills licensed clubs are currently offering small group/team training sessions 4.2 times a week with average participation per session 15.2 people.

KEEPING THE NUMBERS GROWING

•  Round 5 highlights successes as there has been an increase in BOTH Les Mills classes offered (i.e. timetable) and participation.

•  Round 5 also highlights opportunities: areas of interest, growing genres/programs and trends to leverage.

WHAT DOES THIS MEAN FOR LES MILLS LICENSEES?

•  Focus on the areas of club/consumer needs & interests •  The need for participation and socialisation = group exercise and team

workouts •  The growing genres and programs that effectively fulfil the needs

(Dance, Strength/Weights, Cycle, Core/Abs, Martial Arts) •  The High Intensity Interval Trend, starting with clubs already offering

small group/team training = Les Mills GRIT™Series

•  Continue to grow •  Number of clubs offering Les Mills programs •  Group exercise within those clubs

•  Keep track of wins and leverage opportunities •  Implement smarter tools to integrate into club financial software to track

attendance and cost per head (measurement/research tools to easily share insights)

WHAT DO WE NEED TO DO

PERFORMANCE FOR THE TOP CLUBS SURVEYED

Top performing Les Mills licensed clubs

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Key Metrics For Top Clubs Based On Total Group Fitness Attendance(1)(2)

Notes: 1. Out of 1,041 Les Mills licensed clubs surveyed; 2. Global Average is based on weighted survey responses, data for top clubs is based on unweighted survey responses

GLOBAL AVERAGE

TOP 20 AVERAGE

TOP 50 AVERAGE

TOP 100

AVERAGE TOP 250

AVERAGE TOP 500

AVERAGE

TOTAL MEMBERS 1,218 12,264 9,150 7,599 5,959 4,400

TOTAL WEEKLY ATTENDANCES 1,333 12,861 10,369 8,743 6,795 5,080

GROUP EXERCISE WEEKLY ATTENDANCE 606 3,832 2,922 2,414 1,816 1,415

LES MILLS WEEKLY ATTENDANCE 240 2,015 1,474 1,113 761 594

GROUP EXERCISE WEEKLY CLASSES 37 230 148 115 82 63

LES MILLS WEEKLY CLASSES 14 60 51 41 30 25

AVERAGE WEEKLY CLASS ATTENDANCE 16.2 16.7 19.7 21.1 22.1 22.4

AVERAGE LES MILLS WEEKLY CLASS ATTENDANCE 16.9 33.4 29.1 27.2 25.1 23.6

WEEKLY ATTENDANCE PER MEMBER 1.1 1.0 1.1 1.2 1.1 1.2

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Top Twenty Clubs Based On Total Group Fitness Attendance(1)(2)

Notes: 1. Out of 1,041 Les Mills clubs surveyed; (2) NA= data not available; (3) Small: Club <1,800m2/19,375ft2; Medium: Club up to 3,150m2/33,900ft2; Large: Club over > 3,150m2/33,900ft2

Ranking Club Name

Weekly Group Fitness

Attendances

GF Share of Total

Attendances Country Club Size(3)

1 LES MILLS AUCKLAND CITY 9,194 56% New Zealand Large

2 LAS VEGAS ATHLETIC CLUBS-WEST FLAMINGO 7,163 20% USA Large

3 LAS VEGAS ATHLETIC CLUB--GREEN VALLEY 6,360 25% USA Large

4 ANON_01073 5,738 NA France NA

5 LAS VEGAS ATHLETIC CLUBS--RAINBOW 4,034 15% USA Large

6 ANON_01346 3,672 NA USA NA

7 ANON_02079 3,648 NA USA NA

8 LES MILLS NEW LYNN 3,114 54% New Zealand Large

9 スポーツクラブＯＳＳＯ南砂 3,107 71% Japan Large

10 24H FITNESS_00512 2,975 NA USA NA

Top performing Les Mills licensed clubs

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Top Twenty Clubs Based On Total Group Fitness Attendance(1)(2)

Ranking Club Name

Weekly Group Fitness

Attendances

GF Share of Total

Attendances Country Club Size(3)

11 LES MILLS CHRISTCHURCH 2,948 62% New Zealand Large

12 LES MILLS BRITOMART 2,923 37% New Zealand Small

13 WATERLOO WEBER STREET 2,805 34% Canada Large

14 LES MILLS HUTT CITY 2,795 44% New Zealand Medium

15 24H FITNESS_00892 2,730 NA USA NA

16 ANON_01299 2,706 NA USA NA

17 ANON_01368 2,697 NA USA NA

18 LIIKUNTAKESKUS HUKKA 2,688 49% Finland Large

19= ANON_01322 2,668 NA USA NA

19= BURLINGTON MALL 2,668 34% Canada Large

Notes: 1. Out of 1,041 Les Mills clubs surveyed; (2) NA= data not available; (3) Small: Club <1,800m2/19,375ft2; Medium: Club up to 3,150m2/33,900ft2; Large: Club over > 3,150m2/33,900ft2

Top performing Les Mills licensed clubs

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Top Genre Share of Group Exercise Attendance

Ranking Genre

Share of Group

Exercise Attendances

1 Strength / Weights 18%

2 Cycle/ Spinning 17%

3 Dance 17%

4 Mind & Body 13%

5 Martial Arts 7%

6 Core/Abs 6%

Notes:1. Out of 1,041 Les Mills clubs surveyed

Genre share of Group Exercise in Les Mills licensed clubs

KEY AGENT NUMBERS LES MILLS WEST COAST

Top Ten Clubs – Global and Agent’s Territory

Top Ten Global Performers(1) Top Ten Performers in Agent’s Territory(2)

CLUB NAME WEEKLY GROUP

FITNESS ATTENDANCE

LES MILLS AUCKLAND CITY 9194

LAS VEGAS ATHLETIC CLUBS-WEST FLAMINGO 7163

LAS VEGAS ATHLETIC CLUB--GREEN VALLEY 6360

ANON_01073 5738

LAS VEGAS ATHLETIC CLUBS--RAINBOW 4034

ANON_01346 3672

ANON_02079 3648

LES MILLS NEW LYNN 3114

スポーツクラブＯＳＳＯ南砂 3107

24H FITNESS_00512 2975 Notes: (1) Total global sample size n = 1041

(2) Total territory sample size = 326

CLUB NAME WEEKLY GROUP

FITNESS ATTENDANCE

LAS VEGAS ATHLETIC CLUBS-WEST FLAMINGO 7163

LAS VEGAS ATHLETIC CLUB--GREEN VALLEY 6360

LAS VEGAS ATHLETIC CLUBS--RAINBOW 4034

ANON_01346 3672

24H FITNESS_00512 2975

24H FITNESS_00892 2730

ANON_01322 2668

ANON_01524 2502

24H FITNESS_00111 2458

24H FITNESS_00496 2436

Key Club Performance Metrics

Key Club Performance Metrics(1)

Territory Average Global Average

Group fitness visits as a % of total member visits

WEEKLY GROUP FITNESS ATTENDANCE

Territory Average Global Average

Average group fitness class attendance

CLASS ATTENDANCE

Territory Average Global Average

Number of visits per member per week

CLUB VISITS

Territory Average Global Average

Average member per square metre

CLUB CAPACITY

Notes: (1) Total global sample size n = 1041;

Total territory sample size = 326

16.2 NA 24.2

NA NA 1.1

37%

1.0

1 m² = 10.7639 ft²

Key Club Performance Metrics (Cont.)

Key Club Performance Metrics(1)

Territory Average Global Average

Average attendance per Les Mills Class

WEEKLY LES MILLS GROUP FITNESS ATTENDANCE

Territory Average

Les Mills group fitness visits as a % of total group fitness visits

WEEKLY LES MILLS GROUP FITNESS ATTENDANCE

Territory Average Global Average

Average number of Les Mills classes per week

LES MILLS CLASSES

Territory Average

Les Mills classes as % of total group fitness classes

LES MILLS CLASSES

Global Average

Global Average

16.9 25.2

14 9

40% 21%

38% 20%

Notes: (1) Total global sample size n = 1041;

Total territory sample size = 326

Key Metrics For Top Clubs Based On Total Group Fitness Attendance(1)(2)

Notes: 1. Out of 1,041 Les Mills licensed clubs surveyed; 2. Global Average is based on weighted survey responses, data for top clubs is based on unweighted survey responses

GLOBAL AVERAGE GLOBAL

TOP 250 AVERAGE WEST COAST

TOP 250 AVERAGE

TOTAL MEMBERS 1,218 5,959 ---

TOTAL WEEKLY ATTENDANCES 1,333 6,795 ---

GROUP EXERCISE WEEKLY ATTENDANCE 606 1,816 1,249

LES MILLS WEEKLY ATTENDANCE 240 761 259

GROUP EXERCISE WEEKLY CLASSES 37 82 51

LES MILLS WEEKLY CLASSES 14 30 10

AVERAGE WEEKLY CLASS ATTENDANCE 16.2 22.1 24.5

AVERAGE LES MILLS WEEKLY CLASS ATTENDANCE 16.9 25.1 25.9

WEEKLY ATTENDANCE PER MEMBER 1.1 1.1 ---

Key Club Performance Metrics (Cont.)

“---” = Insufficient data