lerøy frozen products retail

FROZEN

PRODUCTS

WHO WE ARE

WHAT WE STAND FOR

The history behind Hallvard Lerøy AS originated when Ole Mikkel Lerøen started selling fresh fish and seafood at the fish market in Bergen. Hallvard Lerøy AS was founded in 1939 and now has a leading position within the farming and sale of seafood, in particular red fish. The company cur-rently has around 1,900 employees, located all over the world. The main office remains at a stone's throw from where it all started in 1899.

LERØY STANDS FOR:

Responsibility for the environment

and development, passion for raw materials,

health, healthiness and a love of food!

RETAIL CAMPAIGN

LERØY IN EVERY KITCHEN!

OUR VISION:

Hallvard Lerøy has its main office in Bergen. We focus on product development and specific target groups for marketing. Our major customers com-prise the four main chains of supermarkets. Lerøy Brand frozen products experienced a growth in val-ue of 29.5% last year, making Lerøy into the fastest growing brand within the Frozen Fish category. *Our main focus is to develop products which taste good, are clever and innovative. Quality is always key, and we do our utmost to provide high quality at all times, for our products, our customer rela-tionships and our deliveries.Hallvard Lerøy has a sales office in Oslo, with a Key Account Manager for all the supermarket chains. We are currently working on the development of a number of exciting products for 2012, and are look-ing forward to a new year of growth.

*The Nielsen Company, Sept 2010 – Sept 2011.

FROM FISH EGG

TO THE KITCHEN

Lerøy has full control of the entire value chain, from fish egg, to farming, slaughter and processed products. As such, we have a unique level of control over quality and traceability throughout the organisation.

FULL

YIN

TEG

RAT

ED

VALU

E CH

AIN

Information on salmon and Omega 3 fatty acids Salmon is a fatty fish and salmon fat is an extra rich source of the healthy Omega 3 fatty acids. One portion of salmon contains from 5 to 20% fat, depending on where you measure fat content on the fish. The most important fatty acids in salmon are EPA+DHA and make up around 10-12% of the fat in a salmon. The recommended daily dose of EPA+DHA is 0.25 g per day. One portion with 150 g of salmon with a fat content of 10% covers our requirement for EPA+DHA for an entire week.

FAT DISTRIBUTION IN SALMON

Higher fat % Lower fat %

How much EPA+DHA should a salmon have? In many ways, salmon reflects the fatty acid content in the salmon's feed. The fish farming industry places a considerable emphasis on optimal and sustainable utilisation of the resources available. Fish oil is a limited resource and requires optimal utilisation. As a result, vegetable oils are used in feed. These have a lower EPA+DHA content. Currently, a 100 g fillet of salmon has 1.6-1.8 g of EPA+DHA. This implies that salmon today which has received approx. 50% of its oil requirement from vegetable oils is still an extremely healthy product.

Studies have shown that even with a moderate increase in the consumption of fish, you gain a positive health effect in relation to prevention of cardiovascular diseases.

DID YOU KNOW...

... that two meals with salmon per week will cover your total weekly requirement for Omega-3.

... that white fish also contains Omega-3 in addition to vitamins and minerals.

... that guacamole is a perfect accompani-ment to fried fish.

... that by eating seafood, you help moisturise your skin and protect it from eczema and ageing*.

... that you can make your own home-made fish fingers using Lerøy's cod fillets.

... that the nutrients in fish allow for im-proved connection between the cells in your brain. By eating fish, you can get smarter and happier*.

* www.godfisk.no

EPD no: 2433274EAN/C-pack: 7033352205765Weight C-pack: 4 x 140 g#F-pack per D-pack: 14

SALMONNATURAL XL

INGREDIENTS: 100% Atlantic salmon (Salmo salar), farmed in Norway. ALLERGENS: Fish.

EPD no: 2473767EAN/C-pack: 7033352223370Weight C-pack: 4 x 140 g#C-pack per D-pack: 14

SALMONITALIAN XL

INGREDIENTS: Atlantic salmon (Salmo salar), farmed in Norway, Italian herbs and spices. Vegetables (garlic, onion, leek, diced tomato), salt, spices (paprika, pink pepper, black pepper), yeast extracts, sugar, herbs (parsley), citric acid (E330), herb extracts (basil). ALLERGENS: Fish.


SALMONGARLIC/BASIL XL

INGREDIENTS: 98% Atlantic salmon (Salmo salar) farmed in Norway, 2% garlic/basil herbs (salt, spices, garlic, vegetable oil, anti-caking agent (E551). ALLERGENS: Fish.

EPD no: 2483238EAN/C-pack: 7033352223240Weight C-pack: 1 kg#C-pack per D-pack: 10

SALMONFILLETS


EPD no: 2484384EAN/C-pack: 7033352223424Weight C-pack: 400 g#C-pack per D-pack: 12


SALMONSTEAK

EPD no: –EAN/C-pack: 7033352225794Weight C-pack: 600 g#C-pack per D-pack: –


SALMON

PIECES


SALMON

CUTLETS


Best i smakstest – VG!


SALMONSALMON BURGER

INGREDIENTS: 94% Atlantic salmon (Salmo salar) farmed in Norway, 5% potato flakes, salt, glucose, herb extract (rosemary), citric acid (E330). ALLERGENS: Fish.


TROUTNATURAL

INGREDIENTS: 100% rainbow trout (Oncorhynchus mykiss) farmed in Norway. ALLERGENS: Fish.


TROUTCHILLI & LIME

INGREDIENTS: 98% rainbow trout (Oncorhynchus mykiss) farmed in Norway, 2% chilli and lime spices (paprika, chilli pepper, salt, lime juice concentrate, citric acid (E330), lime flavour, coriander and anti-caking agent (E551)). ALLERGENS: Fish.

EPD no: 2320604EAN/C-pack: 23701864VVVVWeight C-pack: 0.7-1.2 kg#C-pack per D-pack: 14


TROUT

FILLET

EPD no: –EAN/C-pack: –Weight C-pack: 1-3 kg#C-pack per D-pack: –

TROUT

WHOLE



INGREDIENTS: 48% pollock (Pollachius virens) caught wild in the North-East Atlantic (FAO 27), 32% cod (Gadus morhua) caught wild in the North-East Atlantic (FAO 27), 20% salmon (Salmo salar) farmed in Norway. ALLERGENS: Fish.

MIX FISKEMIX


STIR-FRY

& PASTA

INGREDIENTS: 100% Atlantic salmon (Salmo salar) farmed in Norway. ALLERGENS: Fish.


CODNATURAL

LOIN

INGREDIENTS: 100% cod (Gadhus morhua) caught wild in the North-East Atlantic (FAO 27). ALLERGENS: Fish.

EPD no: 2320778EAN/C-pack: 7033352212725 Weight C-pack: 4 x 125 g#C-pack per D-pack: 14

COD LIGHTLY SALT-

ED

INGREDIENTS: 97% cod (Gadhus morhua) caught wild in the North-East Atlantic (FAO 27), 3% salt. ALLERGENS: Fish.


CODFILLET

INGREDIENTS: 100% cod (Gadus morhua) caught wild in the North-East Atlantic (FAO 27). ALLERGENS: Fish.


COD

BAKED FISH WITH BROCCOLI, CARROTS AND CAULI-

FLOWERWITHOUT MACARONI

INGREDIENTS: 30% cod (Gadus morhua) caught in the North-East Atlantic (FAO 27), milk, water, 8% cauliflower, 7% broccoli, 7% carrot, flour, margarine (vegetable oil, vegetable fat, emulsifying agent E471, colour E160), egg, breadcrumbs, salt, spices (nutmeg and flavouring). ALLERGENS: Fish, gluten, egg, milk and nuts (nutmeg).


COD

FISH PIE FROM THE ARCTIC

INGREDIENTS: 30% cod (Gadhus morhua), (20% fillet and 10% stuffing) caught wild in the North-East Atlantic (FAO 27), milk, 22% wholegrain macaroni, water, margarine (vegetable oil, vegetable fat, emulsifying agent (E471), colour (E160)), flour, egg, salt and spices (nutmeg and flavouring). ALLERGENS: Fish, flour, gluten (wheat), egg, nuts (nutmeg).


POLLOCKFILLET

INGREDIENTS: 100% pollock (Pollachius virens) caught by net in the North-East Atlantic (FAO 27). ALLERGENS: Fish.


POLLOCK POLLOCK STEAK WITH ONIONS

INGREDIENTS: 90% trimmed fillet of pollock (Pollachius virens) caught wild in the North-East Atlantic (FAO 27), 10% breadcrumbs and onions in separate plastic bag (90 g). Breadcrumbs: water, flour, wheat starch, mustard powder, flavouring, modified corn starch, salt, buttermilk powder, yeast, dextrose, emulsifier and raising agent (E450, E500). Fried onions: Onions, sunflower oil, salt and sugar. ALLERGENS: Fish, gluten, mustard and milk.

6 stk saftige seibiffer med løk

Seibiff med løk

6 stk saftige seibiffer med løk Seibiff med løk

6 stk saftige seibiffer med løk Seibiff med løk

TILBEREDNINGLegg seibiffene i dypfryst tilstand i varm stekepanne med brunet smør eller margarin, og la de steke på middels sterk varme i ca 6-8 minutter på hver side. Snu fisken flere ganger. La løken steke med de siste minuttene.

MIDDAG PÅ 1-2-31. Rens og grovkutt gulrøtter, vårløk og snittbønner.2. Surr grønnsakene møre i en panne med olje. Tilsett smør og honning og rør til det smelter.3. Kok poteter og stek seibiffen som anvist.

DENI-EFB 102

EG

INGREDIENSER:90 % renskåret seifilet (Pollachius virens) villfangeti Nordøstlige Atlanterhav (FAO 27), 10 % panering ogløk i separat plastikk pose (90 g).Panering: vann, hvetemel, hvetestivelse, sennepspulver,aroma, modifisert maisstivelse, salt, kjernemelkpulver,gjær, dekstrose, konsistensmiddel (E450, E500).Stekt løk: Løk, solsikkeolje, salt og sukker.

NÆRINGSINNHOLD PR 100 G:Energi 453kJ/108 Kcal, protein 12.5 g, karbohydrater 6.5 g(hvorav sukker 0.5 g), Fett 3.5 g (hvorav mettet fett 0.3 g,enumettet fett 0.3 g og flerumettet fett 0.4 g),kostfiber <0.5 g, natrium 0.24 g (tilsvarer 0.6 g salt).

ALLERGENER: Fisk, gluten, sennep og melk.

OPPBEVARING/HOLDBARHET:Frysevare, lagres ved -18 °C eller kaldere. Må ikke fryses etter opptining. I dypfryser (-18 °C eller kaldere): Se datomerking. I kjøleskap: 1 døgn.

FORBRUKERKONTAKT:Hallvard Lerøy AS, 5020 Bergen, Norway.www.leroy.no

porsjoner

3 minutter

tilberedning

15Norsk

sei

DypfrystNettovekt 530 g

6 st

k sa

ftige

sei

biffe

r med

løk

Seib

iff me

d lø

k6 stk saftige seibiffer m

ed løkSeibiff m

ed løk

6 stk saftige seibiffer med løkSeibiff med løk

Best

før:

Fil til designgodkjenningFil til tekstgodkjenningFil til endelig godkjenning

Nagelgården 65004 BergenNorway

T +47 55 33 39 00

Farger:

PMS287

PMS10388

KBlack

MMagenta

YYellow

CCyan

Kunde: Hallvard Lerøy asProsjektnavn: Sei med løkPakningstype: Trykkemetode:Dato: 30.08.2011Originalfil: GNProgramvare: Adobe Illustrator CS5

Kommentarer: Informasjon:

• Ingen fonter er inkludert i originalen, hvis ikke annet er oppgitt. Kopiering og bruk av fonter til andre formål enn vedlagte original er forbudt ved lov.• Alle spesialfarger er fra PANTONE Matching System, hvis ikke annet er oppgitt. • Fargene på denne utskrift er ikke 100% korrekte, og er kun ment som en rettledning.

:

coding area

varnish free

print free

Stand:

x259 mm

399

11/o1/o6

09_0

2427

6_00

Royal Greenland

Kliklok Duralok

185.00 x 144.00 x 37.00 mm


HERRINGSALT HERRING

INGREDIENTS: 84% herring (Clupea harengus) caught wild in the North-East Atlantic (FAO 27), 6% salt, 2% sugar, vinegar, preservatives (E262) and (E211) and antioxidant (E301). ALLERGENS: Fish.

EPD no: –EAN/C-pack: –Weight C-pack: 750 g#C-pack per D-pack: –

FISH FINGERS

-

Based on pure fish from Atlantic Pollock (Surimi).

"The heart has its reasons

which reason knowns not."

Pascal

MAIN OFFICE: Bontelabo 2, N-5020 BERGEN, Norway

Telephone: +47 55 21 36 50 Fax: +47 55 21 36 32

Email: [email protected]

lerøy frozen products retail

Documents