alaska seafood cook it frozen. overview this power point is designed to help you and your retail...
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OverviewOverview
This power point is designed to help This power point is designed to help you and your retail partners design a you and your retail partners design a Cook it Frozen promotion.Cook it Frozen promotion.
Please feel free to use this as a base Please feel free to use this as a base presentation. Insert your branded presentation. Insert your branded products, price lists, and contact products, price lists, and contact information. information.
Cook it FrozenCook it Frozen
Why Cook it FrozenWhy Cook it Frozen Cook it Frozen POS Cook it Frozen POS www.cookitfrozen.comwww.cookitfrozen.com Contact InformationContact Information
Why Cook it Frozen?Why Cook it Frozen?
Most Alaska Seafood is frozen within Most Alaska Seafood is frozen within hours of being harvestedhours of being harvested
Convenient: Buy it frozen, keep it Convenient: Buy it frozen, keep it frozen, cook it frozen! No pre-frozen, cook it frozen! No pre-planning requiredplanning required
Healthy meals in minutesHealthy meals in minutes Year-round availabilityYear-round availability
ASMI Cook it Frozen POSASMI Cook it Frozen POSFor Use In Your PromotionsFor Use In Your Promotions
Frozen for Frozen for PerfectionPerfection: Much of : Much of Alaska's seafood Alaska's seafood bounty is frozen within bounty is frozen within hours of harvest. Learn hours of harvest. Learn why and how with this why and how with this brochure. Includes brochure. Includes recipes/tips for cooking recipes/tips for cooking frozen seafood without frozen seafood without thawing first. Trifold. thawing first. Trifold.
Part # 61-003Part # 61-003
Cook it Frozen POSCook it Frozen POS
Alaska Seafood Quick Alaska Seafood Quick and Easy Recipe and Easy Recipe LeafletsLeaflets: Available for : Available for Salmon, Halibut, and Salmon, Halibut, and Whitefish Varieties (Cod, Whitefish Varieties (Cod, Pollock, Sole). Each leaflet Pollock, Sole). Each leaflet contains instructions for contains instructions for cooking frozen seafood. cooking frozen seafood. Nine recipes in each Nine recipes in each leaflet. leaflet.
Part #’s:Part #’s:Salmon: 8-030Salmon: 8-030Whitefish Varieties: 8-031Whitefish Varieties: 8-031Halibut: 8-032Halibut: 8-032
Cook it Frozen POSCook it Frozen POS Recipe Holders for Recipe Holders for
Recipe LeafletsRecipe Leaflets: : Available in two styles, one Available in two styles, one with suction cups for use with suction cups for use on glass freezer doors on glass freezer doors (rigid acrylic) and also (rigid acrylic) and also available with shelf/price available with shelf/price channel clip (pop-up channel clip (pop-up flexible plastic)flexible plastic)
Rigid Acrylic HolderRigid Acrylic HolderSuction Cup StyleSuction Cup StylePart #: 17-040Part #: 17-040
Flexible Plastic HolderFlexible Plastic HolderShelf/Price ChannelShelf/Price ChannelPop-Up StylePop-Up StylePart #: 8-020Part #: 8-020
Cook it Frozen POSCook it Frozen POS
On-PackOn-Pack: Provide your : Provide your customers with the tips customers with the tips they need to learn to they need to learn to Cook it Frozen! This on-Cook it Frozen! This on-pack recipe leaflet pack recipe leaflet contains two recipes. contains two recipes. Available on rolls of Available on rolls of 1000.1000.
Cold adhesive, food-safe Cold adhesive, food-safe ink. 2.5” x 2.5”ink. 2.5” x 2.5”
Part # 61-004Part # 61-004
Cook it Frozen POSCook it Frozen POS
Floor Decal & Static Floor Decal & Static ClingCling::
Floor Decal:Floor Decal: 19” x 19” x 28”28”
Part #: 140-001Part #: 140-001
Static Cling:Static Cling: 4” x 8” 4” x 8”
Part #: 140-002Part #: 140-002
WWW.COOKITFROZEN.COMWWW.COOKITFROZEN.COM
Cookitfrozen.com: Cookitfrozen.com: Give Give your customers the tool your customers the tool they need to learn to they need to learn to cook your fish straight cook your fish straight from frozen. Direct them from frozen. Direct them to: www.cookitfrozen.comto: www.cookitfrozen.com
Instructional VideosInstructional Videos Over 50 Quick & Easy Over 50 Quick & Easy
RecipesRecipes Species InformationSpecies Information Alaska InformationAlaska Information
ASMI Materials to Support ASMI Materials to Support Demo Training and Custom Demo Training and Custom
POS POS Instructional DVD or Instructional DVD or
CD-ROM for use in CD-ROM for use in training your training your retailers’ in-store retailers’ in-store demo teamdemo teamDVD Part #: 140-005 DVD Part #: 140-005 CD-ROM Part #: 140-006 CD-ROM Part #: 140-006
ASMI also offers ASMI also offers photography and photography and recipes should you recipes should you want to create your want to create your own custom POSown custom POS
Consumer Advertising Consumer Advertising SupportSupport
Awareness of Alaska Seafood is heightened through Awareness of Alaska Seafood is heightened through national consumer print ads targeting home cooksnational consumer print ads targeting home cooks* Sample of salmon ad provided on next slide* Sample of salmon ad provided on next slide Note: Cod / Pollock ad is currently under development Note: Cod / Pollock ad is currently under development
Consumer Consumer PrintPrint
OctoberOctober NovemberNovember DecemberDecember JanuaryJanuary
Bon AppetitBon Appetit Salmon 2 Salmon 2 page insertpage insert
Salmon 2 Salmon 2 page insert page insert + Shellfish + Shellfish AdAd
Salmon 2 Salmon 2 page insertpage insert
SunsetSunset Salmon 2 Salmon 2 page insertpage insert
Salmon 2 Salmon 2 page insertpage insert
Salmon 2 Salmon 2 page insertpage insert
Cooking Cooking LightLight
Salmon 2 Salmon 2 page insertpage insert
Salmon 2 Salmon 2 page insertpage insert
Cod/PollockCod/Pollock Cod/PollockCod/Pollock
Alaska Alaska AirlinesAirlines
Salmon Salmon insertinsert
Salmon Salmon insertinsert
Consumer Advertising Consumer Advertising SupportSupport
““Put It On Your List”Put It On Your List”Salmon ad/insert in OctoberSalmon ad/insert in October
Bon Appetit, Sunset, Bon Appetit, Sunset, Cooking LightCooking Light
2.5 million circulation2.5 million circulation Ad features:Ad features:
Front: removable Front: removable stickers reveal fun stickers reveal fun facts and key points facts and key points of differentiation of differentiation
Back: copy on why Back: copy on why leading chefs put leading chefs put wild Alaska salmon wild Alaska salmon on their list + recipeon their list + recipe
Key Web Addresses & Key Web Addresses & How to Order POS MaterialsHow to Order POS Materials
Visit www.alaskaseafood.orgVisit www.alaskaseafood.org Visit: www.cookitfrozen.comVisit: www.cookitfrozen.com For Large Quantity Orders Please For Large Quantity Orders Please
Call: 800-806-2497Call: 800-806-2497 Email: Karl Uri @ Email: Karl Uri @
[email protected]@alaskaseafood.org