leonidas pattrikios - first data in greece dynamic printing

Copyright 2008, First Data Corporation. All Rights Reserved.

First Data in Greece Dynamic PrintingLeonidas Patrikios

Vice President Commercial

October 2010


Agenda

About First Data in Greece

About First Data

Output Services

1

2

3Case Study – Alpha Bank Bonus Programme4

Copyright 2008, First Data Corporation. All Rights Reserved.Copyright 2008, First Data Corporation. All Rights Reserved.

provides a single source for payment processing virtually anywhere and any way our customers want to pay. We deliver innovative, data-driven solutions that help merchants, financial institutions, businesses and government agencies across the globe reduce costs and drive revenue

First Data


A global company with local presence and unrivalled breadth of service

40 years of payments experience - 2009 revenues of $9.3 billion

Operations in 36 countries - more than 24,000 experts worldwide

An unrivalled range of services from point of sale to point of settlement

• Card issuing & consumer finance solutions• Merchant acquiring & processing services• ATM management & processing• Point of sale network management• Interbank switching, clearing and settlement• Prepaid & loyalty programs• Internet commerce & electronic payment solutions• Data analytics and fraud solutions• Mobile commerce


First Data in Greece is part of the EMEA region

Employs 1400 individuals in 5 buildings – Ag. Stefanos, Krioneri, centre of Athens & Schimatari

Services more than 150 clients in the region, 40 of which are banks

Processes approx. 6,5 million Credit & Debit Cards

Supports over 140.000 merchants

First Data, Greece – Fast Facts

Handles over 2.200 ATMs and 120.000 POS

Overall handles yearly over 105 million transactions (ATM & POS)

Personalizes over 2.4 million cards


First Data, Greece – Product Lines

Product Lines...

Card Issuing Services Credit Services Imaging & Document Management

Fraud Management Output Services Loan Issuing Services

Data Warehouse Contact Center ServicesMerchant (POS) & ATM Acquiring

Output Services


Integrated pre-press services

Offset printing facility capable of handling all customer printing needs on paper and/or plastic

Variable Laser Printing for statements, letters, cards & PINs

Personalised variable marketing messages

Automated enveloping with matching capabilities and sorting of envelopes

Output Services

State of the art Full Colour Laser Printing

High Capacity Card personalisation systems

Total Forms Management Services


Case study: Alpha Bank Bonus Programme

Issue Requirement Solution

All Bonus card Statements on B/W in pre-printed forms

• Static and poor presentation of the statement

• Numerous different forms to manage

• Minimum flexibility for changes

• High cost for maintenance and storage

• Statements need to communicate more information to cross-sell services

• Differentiate the messages towards its cards’ clients according to clients’ behavior / transactions

• Time to market for offers of the merchants-members of the loyalty scheme

• Reduce costs

The dynamic color printing solution by First Data Hellas

A reward programme from one of the biggest financial institutions in Greece. It offers a wide choice of specially selected partners, rewarding customers instantly through the latest “smart” card technology. Customers earn points everywhere they spend with their Bonus card!


First Data’s Dynamic Printing Solution enables…

Sophisticated and targeted communications

Advanced document formatting capabilities

Flexible messaging using custom template

Variable messaging and offers based on decisioning

First Data Advantage

Enhanced layout & design capabilities, such as data-driven charts & tables

Storage & Forms Management


Pre-printed statement…

Alpha Bank Statement SamplesDynamic statement…

Automatic corporate & product branding

Flexibility in printing

options for targeted

messages

Clear personalized contact information that improve customer retention


Alpha Bank Statement SamplesDynamic statement…


Integrated & clear messages

Targeted communication

No extra leaflets

Increase of synergies among merchants (- members = reduction of advertising spend per member)

Cost cutting

Alpha Bank - Benefits

Cross selling capabilities - Generate revenues

Enhance customer loyalty programmes

Reduce storage costs

" We needed to work with a partner who has strong proven experience in the industry, to enable sophisticated and targeted communication to our clients and at the same time to reduce operational costs and complexity.

First Data is that partner that provides dynamic printing and personalised messaging with unsurpassed quality, enhancing our brand image on all communications ranging from statements to regulatory information and collection letters.”

Grigoris Politis , Alpha BankCards & Consumer Banking Products Support Division


Organisations that choose our Dynamic Printing Solution include…

Alpha Bank

Bank of Cyprus

Marfin Egnatia Bank

Vodafone

A Proven Solution

Wind

FBB Bank

Eurobank


Pages printed (millions)

Evolution as shown in...figures!Colour laser printing trend

0

50

100

150

200

250

300

2008 2009 2010

197 197 200

2945

100

pages printed (millions)

Color

B/W

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1 2 3 4 5 6 7 8

3,3 million pages17%

11 million pages36%

months 2010

Color Laser Printing Trend

B/W laser

Color Laser


First Data enables data-driven commerce through innovations in infrastructure, intelligence and insight

We deliver...

Deep expertise across all payment types

A commitment to innovation and service excellence

Local delivery in support of customers around the world

First Data – a trusted partner

leonidas pattrikios - first data in greece dynamic printing

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