lenovo yoga 3 pro - pact yoga 3 pro sales kit...11 2013 lenovo confidential. all rights reserved....

2013 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.1 2013 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.

LENOVO YOGA 3 PRO SALES KIT V2PCG Marketing

September 2014


What� 1-Page Summary� Overview� Things You Need to

Know� Design Showroom� Accessories

is it? How

� Category Comparison� How to Up-Sell� Competitor Comparison� Intra-Series Comparison

does it compare?

What How

2013 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.3

One-page SummaryYOGA 3 Pro

OS Windows 8.1 update; Windows 8.1 pro update

ScreenQHD+ - 3200 x 1800 / IPS (wide viewing angle), 300nit, Pentile Technology,

color Gamut: 72%, 16:9 widescreen

CPU Intel Core M, up to Core M-70

Graphics Intel HD Graphics

Memory Up to 8GB LP-DDR3

Storage SDD only; 128/256/512

ODD N/A

AudioIntegrated JBL stereo speakers 1.5W x 2, 2cc x 2 Chamber, with Waves

Audio certification; 2x digital array mic

Webcam 720p, 30FPS

Connectivity Standard BT4.0, 802.11 A/C Wi-Fi

Battery LifeLi-Polymer 44Whr; Up to 9hrs Win 8 Idle / Up to 6hrs FHD video playback to

meet Intel Ultrabook definition

Ports2xUSB3.0, 1xDC-in with USB 2.0 function, 4in1 card reader

(SD,MMC,SDXC,SDHC), Micro-HDMI out, Audio Combo Jack,

Weight 1.19kg

Dimensions 330 * 228 * 12.8mm

For latest OD provided by theBusiness Unit, download from thisECM link: Link.

3 Pro

What How


An intelligent notebook that adapts to you

Overview

Price Band

� $1099+ (Core M)� Note: At SS only $1299 SKU will be available (Core

M-70)

Ship Support Date

September 26, 2014

Product Summary

The Lenovo YOGA 3 Pro is exceptionally thin & light, yet brilliantly intelligent, with a revolutionary new hinge design and intuitive software that responds to how you use it. Whether for work or play, YOGA adapts to you with 4 ways to do almost anything: Laptop, Stand, Tent or Tablet.

Clementine Orange

Positioning Statement

Platinum Silver

NOTE: all photos in v1 sales kitdo not have on-screen images. Willreplace in v2 sales kit.

What How


CMF Overview

Emotional Trigger Exterior Colors Interior Colors

Traditional Design

Vibrant Personality

Platinum Silver

Clementine Orange High Quality Dot Texture

What How


What is YOGA?

convertible

d. able to change physical form

YOGA is our premium convertible franchise

Lenovo YOGA

d. a range of technology products that adapt to you,

enabled through a single physical device

premium

d. of exceptional quality or greater

value than others of its kind; superior

What How


What is YOGA?

FLEXIBILITY HARMONY

adaptive & accommodating understanding & intuitive

Physical FlexibilityConvertible form factors

Harmonious ExperienceIntuitive and easy to use

ADAPTS TO YOU

THE NAME

THE PRODUCT

What How


What’s Changed Since Last Generation YOGAWe start the conversation around user inspired

innovation. Consumers talk, We listen...Lenovo’s new generation of YOGA products have been

shaped by our engagement with users.YOGA 2 Pro YOGA 3 Pro

What you liked+ How we’ve made it even better+

Very Thin & Light – great for travel15.5mm, 1.39kg

Now even thinner & lighter12.8mm, 1.19kg17% thinner, 15% lighter

Incredibly high-definition display(3200x1800) brings video & Images alive

High-definition (3200x1800)display now haspaper-like effect for reading

Great user experience in 4 modesLaptop, Stand, Tent, Tablet

Great user experience with intelligent settings for all your applications

YOGA Picks - Recommended apps in each mode help me discover new apps

YOGA Harmony – easily launch your mostused apps in each mode, and discovernew apps popular with other YOGA users

What How


What’s Changed Since Last Generation YOGAWe start the conversation around user inspired

innovation. Consumers talk, We listen...Lenovo’s new generation of YOGA products have been

shaped by our engagement with users.YOGA 2 Pro YOGA 3 Pro

What could have been better+ How we’ve improved+

Easy to switch off the PC by accidentComfortable and accessible power button reduces likelihood of accidental power on/off

Not enough USB ports1xUSB 3.0, 1xUSB 2.0

Additional USB w/ DC-in doubling as USB port when not charging2xUSB 3.0, 1xUSB 2.0

YOGA hinge could be less bulktAlso the laptop is not completely flat at 180 degrees.

New ‘watchband’ hinge design is over 2mm thinnervs YOGA 2 Pro hingeCompletely flat at 180 degrees

Average quality speakers with no depth tothe sound

Premium JBL speakers with Waves Audiocertification provide much richer audio experience

What How


TOP SALES POINTS

1 Multiple ways to use your PC – Laptop, Stand, Tent, Tablet

2 World's thinnest convertible laptop* 3 YOGA Harmony

4 QHD+ Touchscreen Display 5 Long Battery Life 6 802.11 A/C WiFi

7 Intel Core M Processor 8 Intelligent Audio

What How

*Based on market survey of notebook PCs, Autumn 2014


YOGA adapts to you

Introducing the world’s most ADAPTABLE PC. Featuring 4 ways to do almost anything: Laptop, Stand, Tent or Tablet.

• Laptop is the classic experience for notebook PC. Featuring an integrated keyboard and touchpad, its easy to do a range of productive activities

• Stand is designed for touch usage and socialization. Its easy to video chat with your friends

• through the YOGA’s integrated 720p camera and dual array digital mic.

• Tent is an innovative usage mode for convertible notebook PCs, and the screen is very stable for touch use, making it great for entertainment

• Tablet. The YOGA 3 Pro can quickly and seamlessly transition to tablet mode by rotating the screen back 360 degrees. The YOGA’s bigger screen and more powerful processor makes it a much more engaging experience compared to a traditional tablet

8 Things You Need to Know

Multiple ways to use your PC1

MULTIPLE WAYS

not multiple modes

1 SIMPLEUSER

SCENARIO

THINGS I LIKE TO DOWHAT’S UNIQUE

+ +4 ways to

or

A new way to

work

Laptop

Stand

Tent

Tablet

4 ways to

or

A new way to

chat

Laptop

Stand

Tent

Tablet

4 ways to

or

A new way to

play

Laptop

Stand

Tent

Tablet

OFFICE PRODUCTIVITY

VOIP

GAMES

WHICH WAY

HOW I CAN DO IT BETTER

What How


YOGA adapts to you

Introducing the world’s most ADAPTABLE PC. Featuring 4 ways to do almost anything:

Laptop, Stand, Tent or Tablet.

• Laptop is the classic experience for notebook PC. Featuring an integrated keyboard and touchpad, its easy to do a range of productive activities

• Stand is designed for touch usage and socialization. Its easy to video chat with your friends

• through the YOGA’s integrated 720p camera and dual array digital mic.

• Tent is an innovative usage mode for convertible notebook PCs, and the screen is very stable for touch use, making it great for entertainment

• Tablet. The YOGA 3 Pro can quickly and seamlessly transition to tablet mode by rotating the screen back 360 degrees. The YOGA’s bigger screen and more powerful processor makes it a much more engaging experience compared to a traditional tablet


Multiple ways to use your PC1

What How

Laptop

Stand

Tent

Tablet


YOGA adapts to you

World's thinnest convertible laptop* - just 12.8mm thin with a unique 'watchband' hinge made from 885 individual pieces of Aluminum & Steel



2. Incredibly Thin & Light2

What How

YOGA 3 Pro ‘watchband’ Hinge Design

Slim & light, flat at 180 degreesSlim & light, flat at 180 degrees

YOGA 2 Pro Hinge Design

Bulky, not flat at 180 degreesBulky, not flat at 180 degrees

User Preference


PENCIL THIN

The YOGA 3 Pro is thinner than a pencil when opened, and has a revolutionary ‘watchband’ hinge




What How

WORLD’S THINNEST CONVERTIBLE LAPTOP*

The world's thinnest convertible laptop, the YOGA 3 Pro features a revolutionary 'watchband' hinge hand-assembled from 885 individual pieces of aluminum and steel. As thin as a pencil, this slim device is flexible enough to adapt to any situation.

6.4mm thin! 7.9mm thin!


Lighter than water

The YOGA 3 Pro is the thinnest and lightest notebook PC that Lenovo has ever made. We continue to drive innovation by creating products that adapt to you, making the YOGA 3 Pro the perfect choice for the on-the-go consumer who values maximum portability.



What How

Things that are heavier than a YOGA 3 Pro:• A bottle of Eau de Perrier• An Apple MacBook Pro with Retina

Things that are heavier than a YOGA 3 Pro:• A bottle of Eau de Perrier• An Apple MacBook Pro with Retina



YOGA Harmony3

What How

HARMONY adapts to you by intuitively optimizing settings, making app recommendations by mode and sharing statistics about how you use the device.

FOR USERS

� Supports fundamental objectives: drives value in the multimode category

� Simplifies marketing message� Understand YOGA users like never before� Monetization opportunities

FOR LENOVO

Physical FlexibilityMultimode form factorsThinner & lighter designs

Better displays & audio

Harmonious ExperienceIntuitive and easy to useYOGA Harmony - learns & responds to how you

use the device

2013 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.

Adjusts display when I open an eBook

Disables touchscreen & activates motion control when I use PPT in presentation mode

Adjusts audio settings when I open a music

application

INTUITIVE OPTIMIZATION BASED ON THE APP YOU

ARE USINGRecognizes what app you are using & automatically optimizes settingsAllows you to customize and store these settings by application

EXAMPLE SCENARIO

Every time a Harmony-

compatible app is launched or switched to

JUST A FEW EXAMPLES

What How

YOGA Harmony


INTUITIVE OPTIMIZATION BASED ON THE APP YOU

ARE USINGRecognizes what app you are using & automatically optimizes settingsAllows you to customize and store these settings by application

EXAMPLE SCENARIO

Launch a Harmony-compatible app for the 1st time

HARMONY has optimized settings for this app. Click here to customize.

Every subsequent time a Harmony-

compatible app is launched

HARMONY Settings

What How

YOGA Harmony


EASY TO ACCESS APPS BY MODEKnows which apps you use in which YOGA mode.

My Favorites: makes frequently used apps easier to find based on the YOGA modeTrending: recommends new apps based on what YOGA

owners are actually using in that particular mode

EXAMPLE SCENARIO

Put YOGA into TABLET mode

TABLET MODEclick here for your frequently used apps & download recommendations

HOW YOU USE YOUR YOGAHARMONY lets you explore your mode usage statistics compared with other YOGA owners over 1day, week, month or year. Acts as a visual ‘reminder’ to use other modes.

What How

YOGA Harmony



AMAZING CLARITY

Super high-resolution, up to 3200

x1800 QHD+, higher than Apple’s Retina display (2560 x 1600) on 13” MacBook Pro

72% color Gamut: Amazing color details on a notebook PC

Super wide viewing angle IPS

technology

Low-power display reduces power consumption and improves battery life

Gorilla glass – beautiful yet tough display material protects screen while providing crystal clear visuals

QHD+ Touchscreen Display4

What How



ALL DAY POWER

The Lenovo YOGA 3 Pro has all-

day battery power, courtesy of its

built-in 44 Whr Li-Polymer battery.

This lets you take your YOGA out

to a coffee shop, business

meeting or friend’s house

without fear of running out of

power.

Long Battery Life5

44 Whr Li-Polymer battery

What How

Products System Idle

(Shortest SKU)

System Idle

(Longest SKU)

Local 1080P Playback

(Shortest SKU)

Local 1080P Playback

(Longest SKU)

YOGA 2 Pro 9.3hr 10.0hr 5.5hr 6.0hr

YOGA 3 Pro 8.9hr 10.1hr 5.3hr 6.0hr



BLAZING INTERNET SPEEDS

The YOGA 3 Pro can be equipped

with A/C WiFi, which offers up to

3 times the connection speeds of

802.11n.

802.11 A/C WiFi6

What How



ALWAYS PUSHING BOUNDRIES

The Intel Core M processor is an ultra-low voltage processor (6 Watts) that gives Lenovo the ability to make our next generation YOGA 3 Pro thinner and lighter than anything on the market.

Compared to YOGA 2 Pro, the next-gen YOGA is 17% thinner and 15% lighter, but maintains an amazing 9 hours battery life thanks to Intel’s new Core M processor.


Intel Core M Processor7

What How

Maximum portabilityLong battery lifeOptimized for your day-

to-day lifestyle

Delivering a user experience that consumers want and need

World’s Thinnest Convertible Laptop*



RESPONSIVE POWER - AT YOUR FINGERTIPS

The new Lenovo YOGA 3 Pro will support Intel’s highest performing Core M SKU: Core M-70. Many of Lenovo’s competitors will also support the new Core M, but will only feature lower end SKU, giving the YOGA 3 Pro an advantage vs other low voltage convertibles and Ultrabooks.

Intel has strict guidelines on how to call out it’s new Core M processor in marketing. Please take note of this.

Intel Core M Processor7

What How

YOGA 3 Pro w/ M-70Competitors

SKU X1-X3 (Mainstream) X4 (Performance)

Marketing nameIntel® Core™ M processor

(no sku callout)Intel® Core™ M-70 processor



Intelligent Audio IMMERSIVE SOUND

JBL Stereo speakers bring immersive sound when playing music, gaming or watching videos.

Not only does JBL bring professional level sound to YOGA, Waves Audio certification places studio-class post sound production at your fingertips.

8

JBL® designed stereo speakers

Premium audio brand provides richer audio experience

JBL Audio

What How



Intelligent Audio

PROFESSIONAL POST-PRODUCTION SOUND

Waves offers the most comprehensive audio solutions for both input and output processing providing enhanced playback, smooth communication and optimized voice recognition engines performances

8

Maxx Technologies by Waves Audio

MaxxVoice a comprehensive input processing suite, containing the latest and most advanced set of tools for conditioning microphones, mic-arrays and input devices in general, to enable a noise-free conversation for intelligible and natural communication.

MaxxSpeech real-time performance enhancement for ASR engines, for higher CAR and lower WER in real life scenarios!

MaxxAudio provides the most complete set of output audio processing tools, capable of radically transforming any device’s audio playback capabilities. Most innovative in the PC market!

What How



Intelligent Audio8

What How

Laptop Mode: In this mode, the speakers are down-firing and are located very close to the surface. We have made relevant EQ adjustments for a flatter speaker response, after which we applied psychoacoustic effects to enhance the bass around 200 Hz providing a bigger bass response. We leveraged the down-firing mode’s reflections off the surface by enhancing high frequencies and widening the stereo spread. Combined with our volume management and sophisticated leveling, this provides a bigger and clearer sound and makes even the softer details audible.

Stand Mode: In this mode the speakers are up-firing but are blocked by the screen. To overcome this, we opened the stereo field even wider in order to provide an enveloping sound coming as if from around the screen. We then adjusted the high frequencies around 13K in order to provide a higher definition and increased the bass intensity up to 35 for a deeper and more natural sound.

Tent Mode: Taking advantage of the unique acoustic chamber created in this mode, we lowered the bass response in order to correlate ideally with the chamber’s own bass reflections. Since the speakers face the user directly, we decreased the stereoseparation in order to provide a more natural, enclosing sound performance. The result provides a very smooth and natural listening experience.

Tablet Mode: In tablet mode, the device can be either hand-held or table-top. We have created a sound profile optimized for both use cases. Bass intensity was adjusted to 32 in order to avoid reverberations caused by the screen lying directly on speakers, so users can hear more bass while enjoying the tablet mode. In addition, we enhanced the high frequencies around 9K and opened the stereo field with a 48 spatial intensity in order to provide louder and clearer performance—an exceptional accomplishment in tablets.


Design ShowroomWhat How

USB 3.0

Audio Jack

Volume Control

Auto Rotate Control

Power Button

DC-in with USB 2.0 function

USB 3.0

Micro-HDMI

Card Reader

Novo Control


What� 1-Page Summary� Overview� Things You Need to

Know� Design Showroom� Accessories

is it? How

� Category Comparison� How to Up-Sell� Competitor Comparison� Intra-Series Comparison

does it compare?

What How


Notebook Intra-Series Positioning

CLAMSHELL

TRADITIONAL

N, S & U Series N20p FLEX 10 FLEX 2 14D/15D

FLEX 2 14/15

4 MODES

SCREEN SIZE

PERFORMANCE

USAGE MODE

PORTABILITY

OS

14” 15” 13” 14” 15” 11” 10” 14” 15” 14” 15” 11” 13” 13”

SV

Discrete GFX* ULT

ULT

Discrete GFX*Bay

Trail-M

Up to

AMDA8**

Discrete GFX*

ULT

Discrete

GFX*

Bay Trail-M

ULT

ULT

2.2-2.9 kg

24.8mm-34mm

1.3-1.8kg

20.9mm-21.9mm

Bay

Trail-M

BDW ULX

1.2kg

21mm

1.89-2.3 kg

22.4mm-25.8mm

1.89-2.3 kg

22.4mm-25.8mm

1.3kg

17.2mm

1.56kg

17.3mm

1.19kg

12.8mm

2 MODES

11”

Bay

Trail-M

1.2kg

17.9m

1.3kg

17.9m

10”

G, Z & Y SeriesE

Bay

Trail-M

1.1kg

25.4mm

CONVERTIBLE

YOGA 2 YOGA 3 Pro

T & L

17”

+

FLEX 2 Pro

15”

ULT

Discrete

GFX*

2.3 kg

19.9mm

What How


YOGA Intra-Series Positioning

YOGA 3 ProYOGA Tablet 2

with WindowsYOGA Tablet 2 YOGA Tablet 2 Pro

PositioningAn intelligent notebook that

adapts to youA tablet that adapts to you

for work & playA tablet that adapts to you; for video, music, games & the web

A tablet that adapts to you with a unique home theatre

experience

Differentiation

Incredibly thin & lightQHD+ TouchscreenIntelligent software

Exceptional battery lifeOptimized for entertainment

Capable for work

Exceptional battery lifeOptimized for entertainment

Premium audio & projector

Screen Size

Usage mode

Keyboard IntegratedBluetooth KB/cover

hard-bundle**Optional Bluetooth KB/cover* -

LTE - LTE option* - LTE option LTE option

Audio-VisualWaves AudioJBL Speakers

DolbyDolby

SubwooferDolby

Real Pen option*

Jawbone speakers Subwoofer

DolbyPico Projector

Battery life 9 hours 15 hours 18 hours 18 hours 15 hours

10”13”8” 10” 13”8”13”

*10” model only ** Not available on 8inch model

What How


How to Upsell

YOGA 2

� Available in 11” and 13”� Up to FHD display� HDD, SSHD & SSD storage

options� 4 modes for the price of 1 notebook

An intelligent notebook that adapts to you

� Ultra Thin & Light: our thinnest & lightest 13”� QHD+ Touchscreen Display� Longer battery life – up to 9hrs� YOGA Harmony� 802.11 A/C WiFi - up to 3X faster than 802.11n� Intel Broadwell processor

YOGA 3 Pro

Up-sellYOGA 2

What How


Accessories

SECONDARYPRIMARY

Sleeve

For YOGA 3 Pro

SELLING POINTS� 500G to 1T portable UHD

� Space save router, set up your wifianywhere

� 4000 mAh power band for mobile devices

F800

Multi-functional wifi enabled UHD

N700

Touch Mouse

2

1

SELLING POINTS� Works as both mouse & projector

� Dual connectivity: BT 4.0 & 2.4GHz

� Touch sensitive scroll bar

� Quick access to Win.8 Metro with Windows button

SELLING POINTS

� Leather texture for premium feel

� Metal flip cover for durability and to protect your PC

� Turns into laptop stand

lenovo yoga 3 pro - pact yoga 3 pro sales kit...11 2013 lenovo confidential. all rights reserved....

Documents