lena ingvarsson marketing director dairy4 . dairy market by main applications - forecasted growth...
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Dairy
Lena Ingvarsson Marketing Director Dairy
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Dairy – January to September
77
84
77 78
87
70
75
80
85
90
2010 2011 2012 2013 2014
Volumes ('000 MT)
29
6652
6477
0
20
40
60
80
100
2010 2011 2012 2013 2014
Operating profit (SEK million)
0.38
0.790.68
0.82 0.89
0.00
0.20
0.40
0.60
0.80
1.00
2010 2011 2012 2013 2014
Operating profit per kilo (SEK)2
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Source: Euromonitor 3
Global Dairy market in scope
Applications: Cream/Toppings Ice cream Powdered milk Milk drinks Non-dairy milk alternatives Coffee whiteners Butter Cheese Condensed milk
Market size year 2013 MT 66,2 million Market size year 2013 USD 309 billion Market growth 2014-2016 CAGR 3,4%
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Dairy market by main applications - Forecasted growth vs. fat volume 2013
Source: Euromonitor
Cheese 4 200
Milk drinks 300
Coffee whiterners
240 Cond milk
360
Cream 1 300
Ice cream 1 000
Butter 2 600
0
500
1 000
1 500
2 000
2 500
3 000
3 500
4 000
4 500
5 000
0,0 1,0 2,0 3,0 4,0 5,0 6,0 7,0 8,0
Fat
volu
me
000
tonn
es
CAGR in % 2014-2016
The use of vegetable fat is limited and varies depending on application
Market growth 3.4%
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5 Source: Euromonitor
Dairy market by regions - Forecasted growth vs. fat volume 2013
AP 1 300
EE 1 320
LA 1 390
MEA 720
NA 2 500
WE 3 000
0
500
1 000
1 500
2 000
2 500
3 000
3 500
4 000
0 1 2 3 4 5 6 7
Fat
volu
me
000
tonn
es
CAGR in % 2014-2016
Market growth 3.4%
The use of vegetable fat is limited and varies depending on application
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Trends for key players within scope (2013 - retail value %)
Key players Market share Growth trend
Company A 6,5
Company B 5,4
Company C 3,3
Company D 2,8
Company E 1,7
Company F 1,5
Company G 1,4
Company H 1,3
Company I 1,2
Company J 1,2
Diverse market, the 20 biggest players make up < 1/3 of the market
- Generally good growth, specifically for Asian players - Newcomers increasing market shares on milk drinks
Source: Euromonitor
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Trends in Dairy market - from a fat perspective
Health and wellness
Sustainability
Back to nature
Non-trans Non-hydro SAFA reduction Decreased cholesterol Omega 3 and Omega 3/6
Responsible and sustainable sourcing Carbon footprint
Natural – Organic
Free from Clean label
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Dairy market characteristics
Key revenue drivers
Key profit drivers
Key pains
Population growth Growing middle class in developing countries Urbanisation
Health categories Natural Convenience
Dairy Side Stream Affordable dairy products for a larger market Lack of milk in some markets General health concern
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Number of Dairy product launches - with vegetable oils and fats
0200400600800
100012001400160018002000
2009 2010 2011 2012 2013
Num
ber
of la
unch
es
Steady increase of numbers of product launches with vegetable oils and fats in dairy products Source: Mintel
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Potential markets - Dairy Extension and Dairy Side Stream Management
-500
-400
-300
-200
-100
0
100
200
300
400
x100
0 to
nnes
Skim Milk Powder
Net importers Net exporters
Source: IDF, 2013
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Dairy Extension - An opportunity for Dairies
Affordability
Availability
Sustainability
Volatility
Dairy Extension Affordable food
Dai
ry E
xten
sion
man
age:
Possibility to have stable availability of raw material
Vegetable fat reduces the volatility
Add vegetable fat to create affordable food
Act responsibly by addressing Global Sustainability Initiative
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Side Stream Management - creating new value for Dairies
Sustainability and Cost efficiency
Side Stream Management
Recycle waste
Act responsible Profitable
Creating value
Waste – Recycled into affordable food
Turn side stream fractions into value Reduce waste, act responsibly Steady output of the side stream fractions Creating new valuable extension of the product range Possibility to create healthier product segment Improve profitability for the total business
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Akotop NH - non-hydro solution for whipped toppings
Functionality and health
Non-hydro and Non-trans Clean label Excellent physical and sensory properties
0
50
100
150
200
250
60 120 150 210 270
Ove
rrun
%
Time sec
Akotop NH
Cream
Reference hydro
Whipping test
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Akomix LS 25 - improved nutritional profile in ice cream
Akomix LS 25 reduces saturated fats in the ice cream
Ice cream based on Akomix LS 25 is allowed to carry, the EFSA approved nutrition and health claims in the EU
Functionality and health - taking ice cream innovation to the next level
An opportunity to profile your ice cream as a better-for-you product in the premium range! 0
20
40
60
80
100
Coconut oil Milk fat Akomix LS25
SAFA
MUFA
PUFA
Trans
%
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Akoblend SB - structure builder in churned butter blends
Functionality and cost efficiency
Increase the amount of vegetable fats with maintained structure Non-hydro Non-trans Cost efficiency Same equipment can be used Example:
By addition of 8% Akoblend SB NH, the butter content can be reduced with 25%, with maintained structure and functionality
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Dairy for the future The segment will grow by offering:
Dairy Extension for affordable food
Side Stream Management
Consistent supply
Improved functionality
Cost efficiency
Improved health profile
Total concept