Income Statement 2014Revenue $100

COGS $50 Gross Profit $50

GM 50.0%SG&A $10 OP Inc $40

Op Margin 40.0%Interest 0

Pre Tax Income $40 Taxes $14

Net Income $26 Net Income Margin 26.0%

1Build 2014Price per sale $1 Volume 100

Price per Lemon 0.1Lemons per sale 3Cost of Lemons 30

Price per Sugar Cube 0.05Sugar Cubes per sale 2Cost of Sugar 10

Price per Cup 0.1Cups per sale 1Cost of Cups 10

Price per Manager 10Manager per cup N/ACost of Manager 10

Amount of Debt 0Interest rate 0.1Interest Payments 0

Effective Tax Rate 0.35

2015 2016 2017 2018 2019Price Price ScenarioVolume Scenario

Volume Price ScenarioVolume Scenario

Income StatementBuildAssumptions