leisure travel from pune - its trends and impact on hotels

7/28/2019 Leisure Travel From Pune - Its Trends and Impact on Hotels

1/45

Its trends and impact on hotels


2/45

Contents

Travel and Tourism

IndiaTravel and tourism Pune- IT in Pune- Taj Holidays- Recommendations for the IT industry- Other respondents- Preference of destinations- Connectivity and Preference of mode of

transport

- Market Segmentation- Recommendations for Pune- Other Recommendations Bibliography

2Aarthi Ramani


3/45

Travel and Tourism People travel for many reasonsBusiness and leisure

being the most popular.

Leisure travel originated during the industrialization of

UK and became popular among the middle class Cox & Kings was the first official travel company

formed in 1758

In 2007, there were 903 million international touristarrivals , amounting to USD 856 billion.

This grew 6.6% more than 2006.

3Aarthi Ramani


4/45

Indian Tourism India is growing to be a very good market for tourism.

This is because we have a huge population of 1.2 billion.

Also, the incomes of the 300 million middle class peopleare growing as is their desire to travel.

They can be called Cash rich but Time poor, but leisuretourism is climbing up their house hold spending

priorities. They are now expecting more from theirvacations.

Airports that have better connectivity now, andinfrastructure is being improved

4Aarthi Ramani


5/45

64

20

9

5 2

Asia

Europe

Americas

Africa

Australia/ Oceania

India ranks 42nd in the world with 5 million international visitor arrivals

every year. Indias outbound tourism has been growing at almost 15 to 20% every year.

Over 7.5 million people travel out of the country annually.

According to the Scandinavian Tourism Board,- 60% of Indian departures belong to the 25-45 age group.

- Business travelers are predominantly male.- Europe and South-east Asian countries such as Singapore, Thailand andMalaysia receive a significantly high percentage of arrivals.

Most popular destinations among Indians can be seen from research.

5Aarthi Ramani


6/45

India Outbound Travel Monitor 2008 states the

following after research:- On average, Indians spend nearly USD 1,789 perperson per leisure trip.

- The most important factors taken intoconsideration when deciding the vacationdestination is given below

62

5350

48

Nature and Environment

Culture and Art

Safety

Hygiene

6Aarthi Ramani


7/45

Research has shown that some of the factors seen to

influence Indian outbound travel are- fluency in English,

- cheaper and increased connectivity compared to earliertimes,

- more people travelling out of India for MICE,- Bollywood marketing of destinations abroad,

- growing demand for niche travel (e.g. honeymoonsand cruises),

- Greater market segmentation (women, seniorcitizens, younger people, etc.)

According to estimates, about 200 million people traveloutbound but within the country every year.

7Aarthi Ramani


8/45

Pune Tourism and Tourists

Cities like Pune have a lot of disposable income and a high per capita income ofRs. 46,000 per annum, which is 50% higher than the countrys.

Short-distance holiday destinations are popular.- E.g.. Instead of USA and UK people are travelling toDubai, Malaysia, Singapore, Mauritius and even within India.

In terms of outbound travel, Pune stands at number six afterMumbai, Delhi, Bangalore, Chennai and Ahmedabad.

City Per Capita Income

Pune Rs. 46,000

Mumbai Rs. 55,471

Delhi Rs. 53,155

Kolkata Rs. 27,868

Chennai Rs. 32,403

Hyderabad Rs. 38,768

Chandigarh Rs. 41,018

8Aarthi Ramani


9/45

Sample Size and Methodology AIM: The project aimed at identifying that market in the Pune

which can afford to take a holiday in a Taj property but does not forvarious reasons.It tries to find out what can be done to bring this market of Pune to

spend that money on a Taj Holiday. A sample size of 70 respondents was taken. The sample size consisted of working professionals who are

married/unmarried and with/without children. They are employed in a company or self-employed.

They are from various industries all over Pune such asPower, IT, Manufacturing, Automotive, Real Estate, etc.

The IT sector in Pune is huge; it has grown from Rs. 250 crores toRs. 6,500 crores in just 8 years. Hence, a separate analysis has beenshown considering IT professionals, their incomes, preferences, etc.

9Aarthi Ramani


10/45

The IT industry IT companies have distinct layers in their hierarchy, and a no. of

smaller sub-layers. Although the designations may vary from company to company the

layers can be broadly classified as

- Senior Management (V.P.s, Directors, etc. managing an SBU)- Middle Management (Asst. V.P.s, Senior Managers managingstrategic accounts)- Team Management (Managers, project managers, etc.managingdevelopment)

- Technical Programmers (Software engineers, senior softwareengineers, principal software engineers etc. - Programmers)

IT professionals at various levels were interviewed. Their answers, basic salary structure and average Taj holiday cost

has been used to make the recommendations.

10Aarthi Ramani


11/45

Salary structureManagement level Pay Package(Monthly) AnnuallySenior Management (VPs, CEOs,Directors, etc)

Rs. 3.5 lakh andabove

Rs. 42 lakh andabove

Middle Management (Asst. VPs,Senior Managers etc)

Rs. 2.5 lakhRs. 3.5lakh

Rs. 30 lakhRs. 42lakh

Team Management (Managers,Project Managers, etc.)

Rs. 1 lakhRs. 2.5lakh

Rs. 12 lakhRs 30lakh

Technical Workers (SoftwareEngineers, etc.)

Anything up to 1.25lakh

Anything up to Rs.15 lakh

11Aarthi Ramani


12/45

These respondents, said that although they are placed well, they do not have alifestyle where they indulge in exotic travel.

They prefer to save or spend on- Cars/ Bike

- Real Estate

- Gold/ Silver / Investments

- Expensive hobbies, etc.

Almost 65-70 % of the younger IT professionals in Pune hail from other parts ofIndia(e.g. Bihar, Andhra Pradesh, Uttar Pradesh, etc) and vacationing wouldprimarily mean going home and spending time with family.

It can also be seen that most people in the field consider travel as an importantpriority after the age of 35 when they are well settled with families and have madea place for themselves in the company.

Until this time, climbing the corporate ladder may be more important thantravelling.

After interviewing the respondents, they said that after taxes and otherdeductions, their take home salaries were considerably lesser.

In order to determine if they could be channelized into the Taj, it is essential to

know what a Taj holiday costs. 12Aarthi Ramani


13/45

Destination Summer Winter

Train (lower end) Air (higher end) Train (lower end) Air (higher end)

Goa 19,800 29,800 31,200 41,200

Cochin 20,800 36,800 29,400 45,400

Kumarakom 24,400 53,200 31,700 63,500

Kovalam 23,400 52,200 31,600 63,200

Chennai 26,900 40,300 28,700 42,100

Jaipur 19,800 32,000 32,900 47,100

Jodhpur 14,400 34,200 25,900 45,700

This figure gives an estimated amount of the total expenses for 2 nights, anddouble occupancy. It includes all travel to and from the location, stay, and anyoverheads. It does not include any personal expenditure like shopping and gives alower end price by train and a higher end price by air.

Holidays

13Aarthi Ramani


14/45

Analysis The minimum one must have to spend on a 2 night Taj holiday for 2people is between Rs. 15,000 and Rs. 25,000 depending on the location.

This can be anything up to- 17% of a Technical workers monthly package.

- 14% of a Team Managers monthly package.- 7% of a Middle Managers monthly package.- 5% of a Senior Managers monthly package.

0

50,000

1,00,000

1,50,000

2,00,000

2,50,000

3,00,000

3,50,000

SeniorManagement

MiddleManagement

TeamManagement

TechnicalWorkers

Amt. Spent onvacations Income

TechnicalProgrammers 10,000 1,25,000

Team Management 20,000 1,75,000

Middle Management 40,000 3,00,000

Senior Management 45000 and above 3,50,000

14Aarthi Ramani


15/45

Thus, it can be seen that most Middle Management and SeniorManagement can afford a Taj vacation.

Also, some of the Team Management can afford to spend on Taj

The main reasons why these managers said they did not go to 5 star hotelswere

- Impression of it being very expensive- Patrons of other 2/3/4 star hotels

- Children and other family constraints

The average age of an IT employee is as above.

Average Age

Senior Management 45 and above

Middle Management 3545Team Management 2735

TechnicalProgrammers 2227

15Aarthi Ramani


16/45

This could mean that they

-are bachelors when they are at the technical level-are married at the Team management level-may have small children at the Middle management level-may have grown up children at the senior management level.

Also, it has been noticed that most IT professionals marrywithin the same industry. Thus, there are two stable incomesespecially when they do not have children and other

expenditures.

These Recommendation made have taken all the abovementioned points into consideration

16Aarthi Ramani


17/45

Recommendations for the IT

industry in Pune Awareness: Keeping people informed of your product is the first step:- Posters: Although they are already being done, making posters specific to

the IT industry with the latest offers for them which can be placed at their

work locations would be useful.- Road-shows: Road shows, that portray the Taj can be organized. Special

offers made for the various management levels can be presented to thespecific management. Spot booking, early-bird and group discounts can beoffered.

- E-mailers: Being the age of IT and e-commerce, e-mailers can be sent tothese professionals. Offers can be sent to the targeted management.

Offers: Offers can be tailor- made keeping in mind their work, age, incomeetc.

17Aarthi Ramani


18/45

1. Technical Management: A Taj Holiday may be out of the budget for thesepeople, however, there is a small market can be targeted. As these Professionals

are mostly unmarried, group packages for say 4 and more people can be made atlocations such as Goa. Also, South-Indian locations such asOoty, Madurai, Ernakulam etc. can be promoted as these locations were seen tobe a trend.

2. Team Management: These professionals are generally seen to be of themarriageable age. Also, they are the type who spend on special occasions.

Honeymoon offers can be made to South India e.g. Kerala3. Middle Management: Keeping in mind the fact that these professionals may havesmall children, offers to location with children activities should be made.

4. Senior Management: Being at the top of the corporate ladder, these professionalshave money, our safari lodges and higher end Rajasthan hotels can be promoted

to them. Also, they may have older children and may not want to spend on 2rooms as children over the age of 12 are to be fully paid for. Offers should betailor made for a whole family; they can include package rates for 2 rooms withmeal credit, activities and entertainment, spa treatments, etc.

These tactics make the target markets feel special and important and this plays arole in their outlook to a product or company.

18Aarthi Ramani


19/45

Most popular destinations outside

India

Taking all our respondents into consideration Above is another comparative pie chart of the most popular

destinations outside India. Thus, we can see that Singapore featured the most number of times

followed by Europe and Malaysia. This is because travel to south-east Asia is becoming easy and

increasingly cheaper; sometimes cheaper than domestic travel.

As people would prefer to travel abroad, Singapore is very popular.

0

5

10

15

20

25

Singapore Malaysia Europe Thailand Australia/ NZ

Mauritius USA

19Aarthi Ramani


20/45

Popular Destinations in India

This destination preference was achieved by giving specific choice of theabove to the respondents.

In the case of other destinations, the most popularwere, Ooty, Madurai, Himachal Pradesh, Rishikesh, etc.

0

5

10

15

20

25

Goa Chennai Kerala Rajasthan Others

Goa 22

Chennai 17

Kerala 14

Rajasthan 9

Others 8

20Aarthi Ramani


21/45

Goa has always been a very popular destination.

A Taj holiday in Goa would cost around Rs.20,000 for 2, which is affordable.

Also, air connectivity is not available from Pune, but trains are also availablefrequently.

It is close to Pune, and people can make on-the-spot decisions to visit the place.

It is convenient for those professionals who have their own cars.

There are many places of interest all over Goa, like

churches, forts, beaches, markets, etc. this appeals to all age groups. The Indian holiday season is in summer, say April to June

Families who are well settled can take the advantage of the summer rates (whentheir children have school vacations) and drive down to Goa for 3 to 4 nights.

It can be promoted for long weekend vacations due to the above factors.

Goa

20 - 27 9

27 - 35 6

35- 50 6

50 and above 1012345

6789

20 - 27 27 - 35 35- 50 50 andabove

21Aarthi Ramani


22/45

Mode of Travel

The above graph shows the preference of mode of travel among therespondents according to their age.

This can be explained in the following way:- Road and rail travel is high in the 3550 age group as they may havechildren and air travel will be expensive

- Also road travel is high in the 2735 age group as they are professionals whomay have their own car as opposed to the 2027 age group

- People from the age group 50 and above find train travel convenient as they

are used to the older ways and find more safety in train travel.

0

5

10

15

20

25

20 - 27 27 - 35 35 - 50 50 and above

Car

Railway

Airway

Others

22Aarthi Ramani


23/45

Recommendations Summer is the Indian holiday season because of summer leave/holiday. The summer rates for a Taj holiday are between 20% to 40% cheaper than

winter rates.

Keeping this in mind I would like to recommend the following:- Special summer offers for families to Goa. They can have meal

credit, activities, entertainment, spa treatments, etc.- Offers for all male groups which can inclusions such as happy hours at the

bar, golf activities, adventure sports, water sports, etc.- Looking back at the profile of an IT professional, people at the Team

Management level may spend the money because they would have to payfor only 1 or 2 people, making a group outing affordable.- Organizing beach trails, or trips to casinos is something fun that can be

done.

23Aarthi Ramani


24/45

Chennai 012

3

4

5

6

20 - 27 27 - 35 35- 50 50 andabove

20 - 27 5

27 - 35 2

35- 50 6

50 and above 4

Chennai was the second most popular destinations among the respondents.

Also, it is the best connected destination.

A Taj holiday at Chennai would cost around Rs.25,000

The 3 things people said they would prefer while choosing a destination and hotel are:- Spa and Swimming Pool

- Beach Resort

- Something away from a city/ metro and crowd

These are the USPs of Taj fishermans Cove.

There are many places of interest around such as Mahabalipuram, Crocodile

Bank, Pondicherry, etc. Many business men travel to Chennai often but would probably not get a chance to

experience it as a holiday

They could also be those professionals who travel on business a lot and so would like torelax on the beach or get a massage.

Fishermans Cove also has the element of romance, this can be used to promote it as a

honeymoon destination 24Aarthi Ramani


25/45

Connectivity with Pune

From this we cansee that Chennaiis most well

connecteddestination

0

10

20

30

40

50

60

70

Chennai Cochin Goa Kumarakom /

kovalam

Connectivity

Location To From

Trains Flights Trains Flights

Goa 1 daily 1 daily

Cochin1 Monday, 1

daily1 Monday, 1 daily

Kumarakom

(Trivandrum)1 daily 1 daily

Kovalam (Trivandrum) 1 daily 1 daily

Chennai 3 daily 5 daily, 1 Sun to Fri 3 daily5 daily, 1 Sun to

Fri

Jaipur 1 daily

Jodhpur 1 Monday

25Aarthi Ramani


26/45

Recommendations This is a place that senior professionals who are well settled would go to

relax or sight-see. In either of the case, there are many advantages thisplace has.

Keeping in mind the USPs of Taj Fishermans Cove I would like tomake the following recommendations:

- More senior people say aged 50 and above would like a package to thisplace.

- Packages can be made of 3 types; one which has inclusions for

sightseeing (guided day tours, etc.), and one with inclusions forrelaxing(spa treatments, etc.); and one having both.

- Looking at the IT sector again, these packages can be promoted to thesenior management.

26Aarthi Ramani


27/45

Market Segmentation In order to get a better idea of the Pune market I have

segmented the market further looking at the preferencesof the individuals interviewed.

They are grouped as:- Ladies Groups

- Nature Travelers

- Seasonal Travelers

- Package Travelers

Recommendations for the above are given taking intoconsideration the answers from various respondents.

27Aarthi Ramani


28/45

Ladies Groups There are already some groups like WOW (Women on

Wanderlust), that arrange trips for ladies and is organized by ladies.This is a lucrative market.

Around 20 ladies were interviewed.

Most of them found the idea of travelling with other ladiesinteresting and fun. 7 of them said they already have travelled withother ladies.

These women wanted a destination with either

- Shopping and Sight seeing or

- Adventure and Nature Working women or mothers feel the need to vacation, however, not

many of these vacations are vacations because of children.

When women travel with other women they have fewresponsibilities and they can really enjoy.

28Aarthi Ramani


29/45

Recommendations Working women with children have time constraints. Small

affordable weekend getaway packages can be arranged forthem. They would also prefer to relax as that is what a

vacation is to them. Some likely destinations which can bepromoted are Goa, Aurangabad, etc.

Women who do not work however tend to have more freetime. Longer vacations to destinations with shopping andsightseeing such as Rajasthan can be arranged.

Packages with water sports and other activities can bepromoted to adventure-loving women.

Trips to Sula Vineyards at Nasik for an up class food and winevacation during harvesting, crushing season.

29Aarthi Ramani


30/45

Some of the ways to reach this market are:- Doing small road shows at malls and shopping complexes

- Collaborating with companies who may send their femaleemployees on team building, training trips.

- Targeting wives of IT professionals.- Having only female bookers / management come for small

events showcasing this concept.

- Tie-ups with beauty salons, advertising with posters in

parlors, etc.

30Aarthi Ramani


31/45

Nature Travelers Over 70% of the respondents wanted vacation which got them

closer to nature.

Beaches, hill-stations, backwaters, etc. are perfect.

Also if activities and entertainment was arranged in theselocations and then promoted, there would be many takers.

People from all age groups, professions, etc. were found to beinterested in this.

However, this demands that people be ready to get their handsdirty. They will be required to wear appropriate clothing.Hence, for this it is important to aim at the slightly moreforward thinking Pune residents.

31Aarthi Ramani


32/45

Recommendations The inclusions can be various nature trails, safaris, bird watchingsessions, beach trails, backwater kayaking, etc.

Spa treatment can also be offered to pamper them. The Senior management in IT companies can afford an exotic

vacation with interesting activities. Company sponsored trips can be arranged in these places. Our wilderness lodges can be promoted to them during

promotional events. Some other hotels that can be promoted arethose in Goa and Kerala.

Some ways to reach this market are:- Presentation of these properties during road shows.- Tie-ups with nature travel groups such as

Pugmarks, Insearch, Adventure 1,etc. for corporate, ex-pats, etc.

32Aarthi Ramani


33/45

Summer V/S Winter As mentioned before, summer packages are found to be

more affordable than winter packages. Summer is alsothe Indian holiday season.

Although many people prefer to travel off-season toavoid crowds, they may not always have an option due tofamily constraints.

Price difference of the popular destinations can be seenin the table below:

33Aarthi Ramani


34/45

Taj Packages (2 nights double occupancy)

Location Hotel NameSummer

'09

Meal

CreditInclusives Winter '09 Meal Credit Inclusives

Goa

Taj Holiday Village 16,000 3,333 B/F + lunch + dinner 26,655 3,000B/F + 10% Disc on laundry and Tele +

Half day excursion + Adventure Activity

Fort Aguada Beach

Resort14,666 3,333 B/F + lunch + dinner 25,925 3,000

B/F + 10% disc on laundry, tele +

airport Transfer + Adventure activity

Taj Exotica 17,000 4,000 B/F + lunch + dinner 29,285 3,000 B/F + 10% disc on laundry, tele

Kerala

Taj Malabar, Cochin 14,000B/F + lunch or dinner + 20 %

disc on food and bev22,650 3,000

B/F + half day excursion +Sunset cruise

+ 10% Disc on Laundry and tele

Taj Garden Retreat,

Kumarakom14,000

B/F + lunch or dinner + 20 %


B/F + Backwater cruise + 10% disc On

Laundry, Telecom + Half day excursion/

speed boat trip

Taj Green Cove Resort,

Kovalam13,000

B/F + lunch or dinner + 20 %


B/F+ Half day excursion + Kids activities

+ 10% disc on laundry, tele

Chennai Fisherman's cove 21,500B/F + lunch or dinner + 20 %

disc on food and bev

23,330 3,000B/F +half day excursion + kids activity +

10% disc on laundry and tele

Rajasthan

Jaimahal Palace, Jaipur 12,000B/F + lunch or dinner + 20 %


B/F +half day excursion + kids activity +

10% disc on laundry, tele ,spa

Rambaugh Palace,

Jaipur52,500 75,000

B/F + Transfers + 1 dinner + wine + half

day tour + comp spa wet areas + 15%

disc on spa treatments + 10% disc on

f&b, tele, laundry + sunset tour +

heritage walk

Taj Harimahal, Jodhpur 9,000B/F + lunch or dinner + 20 %

disc on food and bev

20,535 3,000

B/F +half day excursion + kids activity +

10% disc on laundry, tele ,spa + cultural

net.

Umaid Bhawan Palace,

Jodhpur52,500 75,000

B/F + Transfers + 1 dinner + wine + half

day tour + comp spa wet areas + 15%

disc on spa treatments + 10% disc on

f&b, tele, laundry + museum tour +

heritage walk

Best of

Kerala

Taj Malabar, Cochin,

Taj Garden Retreat,

Kumarakom, Taj Green

Cove Resort, Kovalam

26000B/F + Lunch or dinner + 20%

disc on food and bev27400

B/F + Lunch or dinner + 20% disc on

food and bev

34Aarthi Ramani


35/45

Recommendations Promoting these summer packages to families, and givingthem attractive discounts on group or early bookings canbring in business.

Many people take vacations with larger families- many familymembers. If promoted to these people group discounts can be

given.

Some ways to reach this market are:

- Posters, hoardings etc. at shoppingcomplexes, malls, multiplexes, etc.- Advertising at clubs e.g. Poona Club, Turf Club, Boat Club, etc.

and other family activity places.

35Aarthi Ramani


36/45

Packages

Tours with fixed itineraries is a concept that is not very

popular among the working people. They want their flexibility to be able to do what they

want on their vacation.

Also, the respondents said that they preferred dealing

directly with the hotel. They seemed to trust the hotelsmore, thought it was more convenient and thoughthaving to pay a commission was unnecessary.

However, customized packages is a concept that allowsboth flexibility as well as pre-planning.

Customized packagesfrom hotels

Packages / tours

No packages

Depends on offer

No planning

36Aarthi Ramani


37/45

A customized package is one where a room is sold with various inclusions.Each package is custom made to suit the preference of the guests.

This is a tedious process but it allows the guest to make a one timepayment, and it will help the guest to make an easy decision based on thepackage amount.

Packages can be made including the following:- Airport transfers,

- Meals / meal credit,- Guided tours,- Spa treatment,- Hired Vehicles,- Water sports,

- Nature Trails, Treks etc.- Visit to markets,- Performances from local artists, etc.- Day trips to local hill stations, religious places.

37Aarthi Ramani


38/45

Cultural Packages Packages can be made keeping in mind various local festivals.

Onam festival in Kerala: It takes place between August toSeptember and is a 10 day harvesting festival. Inclusions can be

- authentic food for the trip,

- trips to watch local snake boat races,- Kaikottikalli dance,

- games of bravado,

- elephant procession, etc.

Pushkar festival in Rajasthan: Inclusions can be

- Trips to Ajmer,

- Watching the cattle fair,

- Trips to the Bazaar

- Auctions, music and sports

38Aarthi Ramani


39/45

Goan Carnival: It takes place during February beforeEaster. Inclusions can be

- Trips to watch the plays, song and dance,

- Trip to watch the parade,

- Local feasts, etc.

Others:

- Pongal / Kartigai Deepam in Chennai

- Sankranti - Kite Festival and Navrati in Gujrat

39Aarthi Ramani


40/45

Other Recommendations Gift packages: Taj Holidays can be promoted as gifts, e.g. for

children who want to gift them to their parents, or parentswho wish to gift their children holidays, etc.

International Schools: Students from international schools areanother market that can be aimed for. Student groups fromsay Sharad Pawar International School, Mercedes-BenzSchool, Symbiosis International School can be taken on toursto various parts in India as many of them would like to

explore the country. Retired: Although senior citizens have lesser expendable

money, they have plenty of time on their hands. Most of themwant to make the most of this. Therefore, they like to travel.

40Aarthi Ramani


41/45

Occasions: Packages for specific dates for different market

segments, e.g. Mothers Day package, Valentines Daypackage, Rakhi etc. with inclusions such as mom + kidoutings, candle-light dinner, etc.

Kerala: Day long trip to Lakshadweep Islands can be

organized a flight from Cochin International Airport.Also, one night on a house-boat in the backwaters can beused to promote honeymoon or couple packages.

Similar to Kerala, Rajasthan hotels can organize day longtrips to religious places like Ajmer, and Pushkar or hillstations like Mount Abu, etc.

Specific groups of people can be aimed at like the buildersin Pune, secretaries , hoteliers, etc.

41Aarthi Ramani


42/45

Marketing: My last recommendation is regarding the

marketing techniques that can be used. So far a Taj Holiday is marketed with the destination

as the prime focus.

After appropriate market segmentation, the packages

should be more focused at the target market or typeof vacation.

This makes the traveler feel special.

E.g. IT holidays If a package is made for the IT people

it should focus on the fact that it is made specially forthem, rather than which destination it takes them to.

42Aarthi Ramani


43/45

Bibliography http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/

http://timesofindia.indiatimes.com/articleshow/13400842.cms

http://www.tourismroi.com/Content_Attachments/27670/File_633513750035785076.pdf

http://www.unwto.org/statistics/index.htm

http://www.globalinsight.com/gcpath/TourismMarketStrategyModels.pdf

http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/

http://bombayhighcourt.nic.in/site/districtcourts/stations/pune.pdf

http://www.tajhotels.com/TajHolidays/index.aspx

http://www.tajoffers.com/monsoon08/index.html

http://www.indiastat.com/india/ShowData.asp?secid=9524&ptid=239&level=3

http://www.wow.com 43Aarthi Ramani
http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://timesofindia.indiatimes.com/articleshow/13400842.cmshttp://www.tourismroi.com/Content_Attachments/27670/File_633513750035785076.pdfhttp://www.unwto.org/statistics/index.htmhttp://www.globalinsight.com/gcpath/TourismMarketStrategyModels.pdfhttp://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://bombayhighcourt.nic.in/site/districtcourts/stations/pune.pdfhttp://www.tajhotels.com/TajHolidays/index.aspxhttp://www.tajoffers.com/monsoon08/index.htmlhttp://www.indiastat.com/india/ShowData.asp?secid=9524&ptid=239&level=3http://www.wow.com/http://www.wow.com/http://www.wow.com/http://www.indiastat.com/india/ShowData.asp?secid=9524&ptid=239&level=3http://www.tajoffers.com/monsoon08/index.htmlhttp://www.tajhotels.com/TajHolidays/index.aspxhttp://bombayhighcourt.nic.in/site/districtcourts/stations/pune.pdfhttp://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.globalinsight.com/gcpath/TourismMarketStrategyModels.pdfhttp://www.unwto.org/statistics/index.htmhttp://www.tourismroi.com/Content_Attachments/27670/File_633513750035785076.pdfhttp://timesofindia.indiatimes.com/articleshow/13400842.cmshttp://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/http://www.financialexpress.com/news/outbound-tourism-will-be-our-initial-focus/289999/


44/45

http://www.maharashtra.gov.in/english/ecoSurvey/ecoSurvey1/esm_e/cha05e.pdf

http://www.financialexpress.com/old/latest_full_story.php?content_id=165758

http://www.bharatbook.com/general/Travel&Leisure.asp

http://www.india-reports.com/Tourism-wk/index.aspx

http://www.travelwebdir.com/travelarticles/Online-Travel-Statistics-337.html

http://www.websource.co.in/news-events.asp

http://www.globalinsight.com/ProductsServices/ProductDetail850.htm?gclid=CKzO7KPoo5cCFQ8upAod8E1f_A

http://www.zibb.com/article/4462383/Research+and+Markets+An+India+Outbound+Travel+Monito

r+for+2008+Identify+Growth+Opportunities+Develop+Effective+Marketing+Strategies+and+Understand+New+Trends

Search engines:

www.google.com

www.wikipedia.org

44Aarthi Ramani
http://www.maharashtra.gov.in/english/ecoSurvey/ecoSurvey1/esm_e/cha05e.pdfhttp://www.financialexpress.com/old/latest_full_story.php?content_id=165758http://www.bharatbook.com/general/Travel&Leisure.asphttp://www.india-reports.com/Tourism-wk/index.aspxhttp://www.travelwebdir.com/travelarticles/Online-Travel-Statistics-337.htmlhttp://www.websource.co.in/news-events.asphttp://www.globalinsight.com/ProductsServices/ProductDetail850.htm?gclid=CKzO7KPoo5cCFQ8upAod8E1f_Ahttp://www.globalinsight.com/ProductsServices/ProductDetail850.htm?gclid=CKzO7KPoo5cCFQ8upAod8E1f_Ahttp://www.zibb.com/article/4462383/Research+and+Markets+An+India+Outbound+Travel+Monitor+for+2008+Identify+Growth+Opportunities+Develop+Effective+Marketing+Strategies+and+Understand+New+Trendshttp://www.zibb.com/article/4462383/Research+and+Markets+An+India+Outbound+Travel+Monitor+for+2008+Identify+Growth+Opportunities+Develop+Effective+Marketing+Strategies+and+Understand+New+Trendshttp://www.zibb.com/article/4462383/Research+and+Markets+An+India+Outbound+Travel+Monitor+for+2008+Identify+Growth+Opportunities+Develop+Effective+Marketing+Strategies+and+Understand+New+Trendshttp://www.google.com/http://www.wikipedia.org/http://www.wikipedia.org/http://www.google.com/http://www.zibb.com/article/4462383/Research+and+Markets+An+India+Outbound+Travel+Monitor+for+2008+Identify+Growth+Opportunities+Develop+Effective+Marketing+Strategies+and+Understand+New+Trendshttp://www.zibb.com/article/4462383/Research+and+Markets+An+India+Outbound+Travel+Monitor+for+2008+Identify+Growth+Opportunities+Develop+Effective+Marketing+Strategies+and+Understand+New+Trendshttp://www.zibb.com/article/4462383/Research+and+Markets+An+India+Outbound+Travel+Monitor+for+2008+Identify+Growth+Opportunities+Develop+Effective+Marketing+Strategies+and+Understand+New+Trendshttp://www.globalinsight.com/ProductsServices/ProductDetail850.htm?gclid=CKzO7KPoo5cCFQ8upAod8E1f_Ahttp://www.globalinsight.com/ProductsServices/ProductDetail850.htm?gclid=CKzO7KPoo5cCFQ8upAod8E1f_Ahttp://www.websource.co.in/news-events.asphttp://www.websource.co.in/news-events.asphttp://www.websource.co.in/news-events.asphttp://www.travelwebdir.com/travelarticles/Online-Travel-Statistics-337.htmlhttp://www.travelwebdir.com/travelarticles/Online-Travel-Statistics-337.htmlhttp://www.travelwebdir.com/travelarticles/Online-Travel-Statistics-337.htmlhttp://www.travelwebdir.com/travelarticles/Online-Travel-Statistics-337.htmlhttp://www.travelwebdir.com/travelarticles/Online-Travel-Statistics-337.htmlhttp://www.travelwebdir.com/travelarticles/Online-Travel-Statistics-337.htmlhttp://www.travelwebdir.com/travelarticles/Online-Travel-Statistics-337.htmlhttp://www.india-reports.com/Tourism-wk/index.aspxhttp://www.india-reports.com/Tourism-wk/index.aspxhttp://www.india-reports.com/Tourism-wk/index.aspxhttp://www.india-reports.com/Tourism-wk/index.aspxhttp://www.india-reports.com/Tourism-wk/index.aspxhttp://www.bharatbook.com/general/Travel&Leisure.asphttp://www.financialexpress.com/old/latest_full_story.php?content_id=165758http://www.maharashtra.gov.in/english/ecoSurvey/ecoSurvey1/esm_e/cha05e.pdf


45/45

Aarthi Ramani

IHM-A Understudy Presentation

Taj Blue Diamond, Sales & Marketing

Guide: Mrs. Deepika Godsay Atre

Commercial Sales Director

leisure travel from pune - its trends and impact on hotels

Documents