LEGAL MARKETINGCASE STUDY

onthemarcmedia.com

On The Marc Media’s legal marketing packages deliver integrated strategies that work together to reach, engage, and attract clients.

Integrated Marketing Strategies

OUR PROCESS

Establish Legal Clients as Industry Thought Leaders

Our ApproachBy leveraging current events and securing earned media and article placements, On The Marc Media reaches millions of prospects and establishes our legal clients as thought leaders.

PROVEN RESULTS

As Seen In and On

Public Relations

12avg. media

hits per year

$423,797in Ad ValueEquivalency

(AVE)

Public Relations Results

52 Millionpotential

customers reached

35%increase

in website users

PROVEN RESULTSContent Marketing (Blogs & Email Marketing)

Website Results

Our ApproachOur content marketing campaigns leverage compelling blogs and email marketing to increase web traffic and boost digital leads.

2x

Increase Website Traffic & Leads

400as many visitors

compared to the

previous year

new contact

submissions

20%email marketing

open rate (5% higher

than industry avg.)

106%increase in

website traffic compared to the

previous year

Video MarketingIncrease Brand

Awareness & Build a Sales Funnel

Video Results

Our ApproachWe harness the power of video and create a robust video library to establish our legal clients as thought leaders, increase website traffic and generate leads.

24,000video views

954 hours of

video watch time

5organic video

leads per month

1,000new

website users

Social Media

Our ApproachWe achieve record increases in reach and engagement with an integrated social media strategy on Facebook, Twitter and LinkedIn.

PROVEN RESULTS

Our ApproachWe develop a webinar strategy to showcase our legal clients’ expertise, while capturing prospects where they spend the most time – online.

Expand Digital Reach & Engagement

Social Media Results

154,467quarterly

avg. users

2,784quarterly avg. user

engagement

8%website traffic is from social media

Webinars Target Prospects & Boost Digital Presence

Webinar Results

85%webinar

attendance

87%audience retention

103%increase in

website traffic from social

media

PROVEN RESULTS

Digital Advertising/SEM

Our ApproachWe connect law firms with targeted leads through a comprehensive digital advertising strategy that includes social media, SEM, and lawyer online hub advertising (Avvo, FindLaw, Martindale-Hubbell).

Generate Leads & Increase Web Traffic

Digital Advertising Results

3,500+ad

impressions

1,200leads

through advertising

19%of total website

traffic from advertising

Search Engine Optimization

Our ApproachOn The Marc Media executes SEO campaigns for our legal clients to increase search engine rankings, website traffic and boost digital leads.

Increase Digital Leads & Website Traffic

SEO Results

108%increase of keywords in the top 3 position

on desktop

45%increase

in calls on desktop

9%increase in

clicks to emails

31%increase in

search visits

Build Credibility

Award Results• Our legal clients are consistently recognized by:

• U.S. News & World Report’s Best Law Firms• Best Lawyers• Super Lawyers• Washingtonian’s Best Lawyers• Virginia Business Legal Elite• Northern Virginia Magazine’s Top Attorneys

PROVEN RESULTS

Award Nominations

Our ApproachWe know how important awards are for law firms. We devise a strategy to ensure our clients received nominations for the most prestigious awards in the legal industry.