#fcmia 4/29 : marketing automation funnel
TRANSCRIPT
#FCMIA
@JackieBiz
Jacqueline Burgoa, MBA, MSF
• U.C. Berkeley- Architecture
• Nova – MBA• FIU – MSF• CEO: iPivot.co• Marques.so
#FCMIA
@JackieBiz
This is What You Will Be Learning Today
• What a marketing automation funnel is• Why it is important for your business• How they are built• The strategies and tools needed• And much, much more…
#FCMIA
@JackieBiz
Here’s Why This Is Important• The Old Way Of Getting Potential Buyers Is
No Longer Effective• Buyers Want To Buy, They Just Don’t Want
To Be Sold• Less Response Due To Crowded Markets
#FCMIA
@JackieBiz
Anatomy of an Automated
Marketing Funnel
#FCMIA
@JackieBiz
I want to show you a three-step formula that’s working really well, so you can bring customers
fast and increase your profits
#FCMIA
@JackieBiz
Imagine This Scenario
#FCMIA
@JackieBiz
What If You Were Suddenly Recognized as a Global Expert and
an Authority In Your Industry?
#FCMIA
@JackieBiz
What If You Suddenly Became In Great Demand ...Regardless of Your Price?
#FCMIA
@JackieBiz
What If You Became aCELEBRITY
In Your Niche?
#FCMIA
@JackieBiz
Sound Like A Stretch?
#FCMIA
@JackieBiz
I Used To Think So Too ...
#FCMIA
@JackieBiz
Until It Happened To Me
#FCMIA
@JackieBiz
In the past few years, I’ve gone from selling $100 health insurance policies to charging clients $7,500 PER MONTH for Digital
Marketing Services & Promotions
#FCMIA
@JackieBiz
I’ve also used the exact same strategies I’m about to show you to become a highly
sought after Growth Hacker
#FCMIA
@JackieBiz
The Thing That Made This Possible is Funnels
#FCMIA
@JackieBiz
There are many types of automated funnels:
#FCMIA
@JackieBiz
• Sales Funnels
• Webinar Funnels
• Optin Funnels
• Launch Funnels
• Consulting Funnels
• Product Trial Funnels
• Live Event Funnels
• Mini-Class Funnels
• Etc.
#FCMIA
@JackieBiz
OPTIN FUNNELSSALES FUNNELS
BACKEND FUNNELSLAUNCH FUNNELS
#FCMIA
@JackieBiz
Everybody Knows That Selling to a Hungry Crowd Works ...
#FCMIA
@JackieBiz
If You Do It RIGHT
#FCMIA
@JackieBiz
And In Order To Do It Right, You Need To Follow a Proven Formula
#FCMIA
@JackieBiz
In fact, if you are selling your Fashion Designs directly online now ...and you are not getting the results you want, it
probably has nothing to do with the quality of your designs.
#FCMIA
@JackieBiz
And it has nothing to do with how fancy your designs are
#FCMIA
@JackieBiz
Or how cool the special features are
#FCMIA
@JackieBiz
Or where they were manufactured
#FCMIA
@JackieBiz
Because at the end of the day, it’s not how your designs look ...or even how
cheap or expensive they are
#FCMIA
@JackieBiz
...It’s all in how you position them
#FCMIA
@JackieBiz
And there’s a FORMULA for “positioning it right”
#FCMIA
@JackieBiz
Here It Is…
#FCMIA
@JackieBiz
Step 1: RESULTS IN ADVANCE
#FCMIA
@JackieBiz
Your Prospects Are BombardedWith Distractions More Than Ever Before
#FCMIA
@JackieBiz
Nine Seconds To Get Their Attention
#FCMIA
@JackieBiz
In The First Nine Seconds, You Have To Grab Their Attention
...AND You Have To “Sell” Them On Buying Your Fashion Designs
#FCMIA
@JackieBiz
A Great Way To Get Their Attention AND Get Them Interested In Your Fashion Designs is to First Build...
#FCMIA
@JackieBiz
TRUST
#FCMIA
@JackieBiz
And A Great Way To Build Industry Trust Is To ...
#FCMIA
@JackieBiz
Give Them Results In Advance!
#FCMIA
@JackieBiz
Why?
#FCMIA
@JackieBiz
Because it’s the main psychological trigger that's going to create desire for your products and trust in your company. And ...
#FCMIA
@JackieBiz
It Sets You Up For Step TwoOf The Formula:
#FCMIA
@JackieBiz
Step 2: THE PAYOFF
#FCMIA
@JackieBiz
They Also Need (And Want)To BENEFIT From Your
Fashion Designs
#FCMIA
@JackieBiz
The Key To Changing Your Prospects Buying Behaviors, is to Talk About...
#FCMIA
@JackieBiz
THEM
#FCMIA
@JackieBiz
For Example ...
#FCMIA
@JackieBiz
Show Them How Your Fashion Designs Help Them, More Than Talking About The Product Itself
#FCMIA
@JackieBiz
Talk More About Their Desired Outcome Than Your “Stuff”
#FCMIA
@JackieBiz
Your Campaign Funnels Should Ultimately Be About
Them and Their ...
#FCMIA
@JackieBiz
DESIRED OUTCOME!
#FCMIA
@JackieBiz
You Will Show Them What Their Desired Outcome Looks Like
#FCMIA
@JackieBiz
Then Educate Them On How To Get There
#FCMIA
@JackieBiz
That’s the payoff for the prospect
#FCMIA
@JackieBiz
Then it’s Time For ...
#FCMIA
@JackieBiz
Step 3: CALL TO ACTION
#FCMIA
@JackieBiz
Every Funnel Should Have A Purpose
#FCMIA
@JackieBiz
To Make A Sale ...
#FCMIA
@JackieBiz
To Pre-Sell Or Pre-Frame A Fashion Design Offer...
#FCMIA
@JackieBiz
To Generate Anticipation For A Product Launch...
#FCMIA
@JackieBiz
To Get An Opt In eMail ...
#FCMIA
@JackieBiz
Whatever It Is, You Have To… ASK FOR IT!
#FCMIA
@JackieBiz
Give A Beneficial Reason Why
#FCMIA
@JackieBiz
And A Good Reason Why NOW!
#FCMIA
@JackieBiz
This Same Three Step Formula Has Helped Sell
Over $23,800,000.00 Online
#FCMIA
@JackieBiz
And now that you know what to do, I’m going to show you exactly how you can
do it
#FCMIA
@JackieBiz
The Automated “Goodwill Campaign”
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
The Lead Magnet and
The Self-Liquidating Offer
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
The Lead Magnet Page
#FCMIA
@JackieBiz
Example Optin Page
#FCMIA
@JackieBiz
Lead Magnets
#FCMIA
@JackieBiz
Example Lead MagnetSoftware / Free Trial Discount / Free Shipping
#FCMIA
@JackieBiz
Example Lead Magnet
Quiz / Surveys After Optin
#FCMIA
@JackieBiz
Example Lead Magnet
Video Training Catalog / Sales Material
#FCMIA
@JackieBiz
Example Lead MagnetReport eCourses
#FCMIA
@JackieBiz
Example Lead Magnet
Cheatsheets Toolkit / Resource
#FCMIA
@JackieBiz
Self-Liquidating Offer
#FCMIA
@JackieBiz
Example of A Self-Liquidating Offer
#FCMIA
@JackieBiz
Thank You Download Page
#FCMIA
@JackieBiz
Example TK Page
#FCMIA
@JackieBiz
Driving Traffic
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
Goodwill Campaign Marketing Automation
Sequence
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
CASE STUDY
www.small-business-expo.marques.so
#FCMIA
@JackieBiz
The Lead Magnet Page
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
A/B Testing
#FCMIA
@JackieBiz
Self-Liquidating Offer
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
Thank You Download Pages
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
The result?
#FCMIA
@JackieBiz
Higher Conversion
#FCMIA
@JackieBiz
Better Response
#FCMIA
@JackieBiz
Better Positioning
#FCMIA
@JackieBiz
MORE MONEY
#FCMIA
@JackieBiz
…But Wait!
#FCMIA
@JackieBiz
Lets say you built your first campaign, you’re off to a good start…
#FCMIA
@JackieBiz
…But you still have "HOLES" where you could lose attention
and lose sales
#FCMIA
@JackieBiz
For example, what happens if they don't buy?
#FCMIA
@JackieBiz
What happens if they don't click all the emails and never see your
goodwill offers?
#FCMIA
@JackieBiz
We will then use the ANGLES approach.
#FCMIA
@JackieBiz
ANGLES CAMPAIGN
#FCMIA
@JackieBiz
This alone can make you a fortune
#FCMIA
@JackieBiz
The ANGLES approach is to write SEO optimized content that presents the pain
from different …
#FCMIA
@JackieBiz
ANGLES!
#FCMIA
@JackieBiz
For Example:
#FCMIA
@JackieBiz
Angle #1: Y Minus X
“How To Diversity Your Wardrobe(Y) Without Increasing Cost (X)”
#FCMIA
@JackieBiz
Angle #2: The Truth About X
“The Truth About High End Fashion: What Your Overpaid Nordstrom Store Does Not
Want You To Know”
#FCMIA
@JackieBiz
Angle #3: What To Do If X
“What To Do If Your Customers Want To Try Before They Buy?”
#FCMIA
@JackieBiz
...And these are only 3 angle examples. We use over 10 of them!
#FCMIA
@JackieBiz
...The beauty about the ANGLES strategy is that it meets two goals:• SEO• Back-end selling sequence
#FCMIA
@JackieBiz
For SEO, you will write articles that will use these angles and create a link in the article that will drive them to
your campaign sequence
#FCMIA
@JackieBiz
You will then send eMail Campaigns to your existing list WHO DID NOT BUY FROM YOU
PREVIOUSLY and also insert a link in the email body that will drive them to your
campaign sequence
#FCMIA
@JackieBiz
#FCMIA
@JackieBiz
End Result?
#FCMIA
@JackieBiz
An Automated Marketing Funnel!
#FCMIA
@JackieBiz
Q & A
#FCMIA
@JackieBiz
How To Reach Us
• Marques.so• [email protected]• 305-253-0045• jackiebiz.zendesk.com