lee kedrie - bb2872 - master the cloud series: building a cloud roadmap with a cloud discovery...
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HP Expert: Lee Kedrie, presentation deck from HP Discover 2012 Las Vegas “Master the Cloud series: Building a cloud roadmap with a cloud discovery workshop"TRANSCRIPT
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
BB2872Master the Cloud series:Developing your cloud Hybrid Delivery Strategy and Roadmap
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
BB2876 - Master the Cloud series:
Developing your cloud Hybrid Delivery Strategy and RoadmapLee Kedrie, Managing Partner, Advanced Technologies, HP Technology ConsultingJune 5, 2012
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
Creating your Converged Cloud Strategy Without a plan your journey can be circuitous
HP’s converged cloud experience is your roadmap to success…
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
• Powering ~575 private and public clouds with HP CloudSystem
• ~180 Managed Cloud customers
• Launched HP (Public) Cloud Services (Thousands of registered customers)
• > 100 Cloud Maps for key partners
• Managing world’s largest private cloud with 50PB of storage (Autonomy)
• Delivering services to 90+ million Snapfish users
• CloudAgile Program
Market Adoption, Collaboration & Experience
4 of 5 leading hosting
providers recognized by analysts
8 out of
10 of the world’s most trafficked websites
4 out of 5 of the world’s largest search engines
3 most popularsocial media properties in the U.S.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
Accelerating innovation & change
The InternetClient/Server
Mobile, Social, Big Data & The Cloud
Database
ERP
CRM
SCM
HCM
HCM
PLM
MRM
Amazon Web Services
OpSource
IBM
GoGrid
Rackspace
Joyent
Hosting.comTata Communications
Datapipe
PPM
Alterian
Hyland
LimeLight NetDocuments
NetReach
OpenText
PaperHost
Xerox
HP
MicrosoftSLI Systems
EMC
IntraLinks
Jive Software
Qvidian
Sage
salesforce.com
SugarCRM
Volusion
Xactly
Zoho
Adobe
Avid
Corel
Microsoft
Paint.NET
Serif
YahooCyberShift
Saba
Softscape
Sonar6
Ariba
Yahoo!
Quadrem
Elemica
Kinaxis
CCC
DCC
SCM
Cost Management
Order Entry
Product Configurato
rBills of Material
Engineering
Claim Processing
Inventory
Manufacturing Projects
Quality Control
Business
Education
Entertainment
Games
Lifestyle
Music
Navigation
News
Photo & Video
Productivity
Reference
Social Networking
Sport
Travel
Utilities
every 60 seconds
400,710 ads requests
2000 lyrics playedon Tunewiki
1,500 pingssent on PingMe
34,597 peopleare using Zinio
208,333 minutesAngry Birds played
23,148 apps downloaded
Unisys
BurroughsHitachi
NEC Bull
Fijitsu
ADP VirtualEdge
Cornerstone onDemand
CyberShift
Workbrain
KenexaSaba
Softscape
Sonar6
SuccessFactors
Taleo
Workday
Workscape
Exact Online
FinancialForce.com
IntacctNetSuite
SAP
NetSuite
Plex Systems
Cash Management
Accounts Receivable
Fixed Assets
Costing
Billing
Time and Expense
Activity Manageme
nt
Payroll
Training
Time & Attendance
RosteringSales tracking & Marketing
Commissions Service
Data Warehousing
98,000 tweets
Finance
box.net
TripIt
Zynga
Zynga
Baidu
TwitterYammer
Atlassian
Atlassian
MobilieIronSmugMug
SmugMug
Atlassian
Amazon
AmazoniHandy
PingMe
PingMe
Associatedcontent
Flickr
Snapfish
YouTube
Answers.com
Tumblr.
Urban
Scribd.
Pandora
MobileFrame.com
Mixi
CYworld
Qzone
Renren
Yandex
Yandex
Heroku
RightScale
New Relic
AppFog
Bromium
Splunk
CloudSigma
cloudability
kaggle
nebula
Parse
ScaleXtreme
SolidFire
Zillabyte
dotCloud
BeyondCore
Mozy
Viber
Fring Toggl
MailChimp
Quickbooks
Hootsuite
Foursquare
buzzd
Dragon DictioneBay
SuperCam
UPS Mobile
Fed Ex Mobile
Scanner Pro
DocuSign
HP ePrint
iSchedule
Khan Academy
BrainPOP
myHomework
Cookie Doodle
Ah! Fasion Girl
Mainframe
• Change how technology is consumed & value it can bring
• Open up new business models
• Remove current inhibitors & unleash power of innovation
New technology access methods
Business needs to innovate to remain relevant
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
Data centers must support hybrid IT delivery – cloud is one model of many
What is the future state of IT
By 2015, senior business, government and technology executives believe that:• 18% of their IT delivery will be via the public cloud • 28% of their IT delivery will be by private cloud.• The remainder – 58% will be in-house or outsourced.
Coleman Parkes Research for HP October 2010
Insourced ITOutsourced IT
Public Cloud
Shared ServicesPrivate Cloud
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Evolution of service delivery
Evolving Current State
Disparate architecturesDifferent management & security
Inconsistent development environmentsIncreased complexity
Traditional IT
DedicatedPhysical
HomogenousInflexible
Future
Common architectureConverged management & security
Open & standards basedDevelop once, run anywhere
Flexibility & portability
Tradition
al
Managed Cloud
Public Cloud
Private Cloud
Applications
Information
Infrastructure
Applications
Information
Infrastructure
Applications
Information
Infrastructure
Applications
INFORMATION
INFRASTRUCTURE
Private Cloud
Tradition
al Managed Cloud
Public Cloud
InformationApplications
InfrastructureInformationApplications
Infrastructure
Hybrid Delivery Model
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
HP Converged Cloud
InformationApplications
Infrastructure
Public Cloud
Traditional
Private Cloud Managed Cloud
Choice • Open…standards-based across all delivery models• Heterogeneous…hypervisors, development,
infrastructure• Extensible…partner ecosystem
Consistency• Common architecture…across all delivery models• Portability…for flexibility & optimization• Consumption experience…one simple model
Confidence • Security…across info, apps, infrastructure, delivery
models• Management …end to end• Automation…for cloud based architectures & processes
Hybrid delivery based on common architecture across traditional & all cloud models
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Journey to cloud
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Common project pitfalls on the way to converged cloud • Cloud computing is just virtualization,
automation or any other technology
• There is no need to involve business early on
• We can build an internal private cloud and the see if we can consume public cloud services later
• Our security requirements prevent us from adapting cloud
• We can absorb/adapt cloud within our current organization, processes, business operations
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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Step by step cloud planning and analysis1. Align business and technology teams
2. Define future state and optimum delivery model (cloud and traditional)
3. Assess your current state, identify gaps between current and future state
4. Develop detailed master project plan
5. Develop detailed business plan and/or business case
6. Analyze workloads and categorize for different delivery models
11 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12
Speeding-up analysis process through automated tool and models
12
Build the concept of future operating model, architecture
Analyze current state, validate future state concept and analyze the gaps
Build the financial business case for the first or the total initiative
Understand cloud opportunities, align teams
Build a detailed master project plan that addresses these gaps
Workshops Meetings Templates System data Market data Questionnaires Project artifacts
Automated Transformation Planning Delivery
List of projects in timeline and priority order
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
Need to know where you are and where you are going
HP Cloud Capability Model
13
Characteristics
Technical infrastructure & architecture
Service management framework
Governance, finance & security
Culture & staffBest practice processes
Service portfolio management
Stage 5: Cloud service supplier
Cloud services optimized infrastructure
Continuous value mgmt optimization
Value based pricingEmbedded commercial & security mgmt
Business/commercial centric
Value chain optimized processes
Commercial service portfolio mgmt
Stage 4: Differentiated service sourcing
Automated Infrastructure pooling
Value chain based service mgmt
Variable IT costing Optimized policy mgmt
Customer centric behavior
Service strategy processes
Service brokering
Stage 3: Service enabled
Shared virtualization infrastructure
Integrated information service
Service driven Policy principles
Service Processor Service with
Stage 2: OptimizedConsolidated, negotiated functionality
Enterprise IT information mgmt
Negotiated budget/resource mgmt
Expertise Planning processesSLA based technology services
Stage 1: Standardized
Enterprise infrastructure architecture
Mgmt control by function/element
Joint, agreed budget driven, Hierarchical mgmt
Departmental silo’s & competency hero’s
Operational processesDefined technology services
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Defining your future state
14
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Strategy for service-centric world
• New service-centric enterprise business models
• New role of CIO and IT departments (massive shift in skill, behavior)
• Service user—consumer relationship between LOB and IT
• Impact of ongoing technology innovations—automation, virtualization, SOA, mobility
Cloud is accelerating the change
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16
Applications become “cloud services”
Cloud changes architecture
16
Service Architecture Model: 5 Attributes that support outcomes
Service Based
Consumer concerns are abstracted from provider concerns through service interfaces
Scalable & Elastic Shared Metered by Use Internet Technologies
Services scale on demand to add or remove resources as needed
Services share a pool of resources to build economies of scale
Services are tracked with usage metrics to enable multiple payment models
Services are delivered through use of Internet identifiers, formats and protocols
Enables innovation, agility and efficiency
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17
HP Cloud Future Definition Service
Steps of defining optimum operational model
17
Planning
Investigation• Management reporting
methods• Definition of services• Available architecture• Financial reporting
structure• Organizational Structures• Other customer exhibits
Facilitation• 30-45 minute
educational modules• Conversation around
each module• First draft current state
profile• High level principles
Conduct strategy workshop Analysis Mobilization
Workshop Preparation• Workshop focus• Agenda and content
definition• Attendee list• Venue• Logistics
Transformation Tool• Input data into model
and running the model• Generating a high-level
roadmap
Analysis of workshop output• Compare output• Formalize and
develop principles
Recommendations• Formalize draft roadmap• Run FTE model output
(optional)
Report• Develop draft report• Review draft with
workshop participants
Present Report• Present findings• Provide final presentation
(optional)
Plan Next Steps• Consolidated action items
list (HP & client)
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Understanding the gap to success
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Are you ready?
Technology
• Consolidation, virtualisation, automation
• Resource pooling/sharing
• Capacity • management
Management Governance
People Process Services
• Information availability
• Monitoring & reporting
• Integration of data• Dashboard &
tracking
• Control & decision making
• Business – IT alignment
• Supply & demand matching
• Architecture & standards
• Organisational structure
• Roles and responsibilities
• Culture, Mmt. Style• Measurement &
appraisal
• CMM level attainment
• ITIL adoption• Focus on process
management• Level of process
automation
• Services Catalog• Services Levels• Service
provisioning• Service
differentiation & pricing
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Undertake current state analyses, gap analyses and program planning
Cloud Gap Analysis and Master Project Plan Service
20
Define current
Gap analyses and roadmap development
Develop schedule
Develop effortestimate
Discuss and present results
Current state analyses Roadmap development
Schedule development
1 month
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21
Mapped to a Program Schedule.
Example Roadmap
21
Phase “Initiate”
Decision to start project
Month 0
Decision to invest
Month 4
Decision to implement
Month 8
Decision to use
Month 12
Phase 1 “Plan” Phase 2 “Design” Phase 3 “Build” Phase 4 “Run”· Accept project vision,
goals, future state definition and cost benefit analyses
· Staff the core project team
· Make budget available to execute plan phase
· Selection of delivery partner
· Design Srv Mgmt + Technical Architecture
· Validate market analyses + opportunity
· Define Process framework + approach
· Accept progress tracking methodology
· Needs for skills· Plan proof of concept· Initiate & define short
Terms Savings (P2V, …)· Eval. of BC + project BC
· Conduct PoC· Plan preproduction · Accept service descriptions · Design self service portal· Service costing· Learning and development
plan· Define major process, incl.
Tools support· MOC plan· Resource utilization goals· Approval of changes in
operational procedures· Eval. of BC + project BC
· Build pre production· Test and Pilot Pre-
production · Use of self service portal· Implement/migrate two
customers· Conduct End Services +
Applications pilots· Publish service catalogue· Service pricing· Execution of MOC program· Design/test migration
scenarios· Eval. of BC + project BC
· Handover to production· Initiate optimization and
migrations projects· Implement MOC · Accept Completion of the
project· Final business case
Decision to put to Operations
Month 18
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2222
Example - IT Cloud Project Roadmap
#Architecture
Domains Projects or Programs
0 Underpinning Projects
1 Best Practice Processes
2 Service Portfolio Management
5 Technical Infrastructure & Architecture
7 Culture & Staff
8 Service Management Framework
11 Governance Finance & security
Culture BarriersElimination
1. IT Transformation PMO
Communication Plan
Stage 1 Stage 2 Stage 3Get Ready
Leadership Barriers
1. Business Case for Common Corporate Process Model
2. Corporate Business Process Taxonomy Model
3. Implement Common Processes & applications
2. Enterprise System Management Architecture
3. ITIL V3 Service Operation Tools
4. ITIL V3 Service Transition Tools
2. Security assessment & gap analysis
3. Security Enforcement tools and process & policy
4. SOX Continuous Compliance Reporting
1. Security Policy and Governance
3. RACI Architecture Enforcement
4. RACI IT Processes
2. Project Portfolio Management
2. Enterprise Architecture Program
1. Enterprise Architecture assessment
3. PortfolioManagement Integration
1. Software Lifecycle Updated
2. Shared ApplicationPlatforms
1. IT Shared ServicesExperience workshop
2.Infrastructure Consolidation study
3. Modular Shared infrastructure Modules Build
3. ILM Policies& Enforcement2. Architect Solution
1. Capture Business, data& Meta data requirements
3. ITIL V3Training
2. RACI & JobDescriptions
1. IT Organizational Design
4. SOA, BPM, ILM & EDW Training
2. Data CenterMaster Planning
3. Data CentersConceptual Design
4. Data Centers &Telecommunication Build
1. Data Center ProgramTrusted Advisor
4. Data CentersDetailed Design
5. Role Based ID Management
1. ITSM Tools Assessment5. ITIL V3 Service Design Tools
5 Six SigmaTraining
Skills Barriers
ArchitectureStandards Barriers
Portfolio Management Barriers
IT Process & ToolsBarriers
2. Application Rationalizationassessment
1. Application Rationalization /Modernization Transformation Experience (MTE) workshop
4. Execute ApplicationRationalization and Modernization 5. SOA
3. Application Modernization assessment
6. Global Common Services
1. ITSM Vision & Value Proposition
3. ITSM Assessment
5. ITIL V3 Service Operation Process
6. ITIL V3 Service Transition Process
7. ITIL V3 Service Design Process
4. ITSM Race toResults Simulation
8. ITIL V3 Service Strategy Process
9. ITIL V3CSI
2. ServiceFoundation
Stage 5Stage 4
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Developing your business case
23
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24
Create a supporting business model
Cloud Business Case Development Service
FTE model development
Virtualisation impact
Develop scenarios
Develop cash flow
Discuss and present results
Project costs
FTE reduction (FTE model)
Virtualization savings Cash flow analyses
Revenue scenarios
4 weeks
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25
Business plan development for Public Cloud providers
Sample Output:
25
IaaS Market: Revenue Forecasts (Malaysia), 2009-2017
Note: All figures are rounded; the base year is 2010. Source: Frost & SullivanNote: Compound Annual Growth Rate (2010-2017): 59.8%
1.3 1.8 2.7 4.1 6.510.9
18.7
30.7
47.8
0.2 0.3 0.6 1.11.8
2.9
4.4
6.4
9.0
47.4%52.9%
57.7%61.6%
65.7% 67.5%
60.4%
53.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0.0
10.0
20.0
30.0
40.0
50.0
60.0
2009 2010 2011 2012 2013 2014 2015 2016 2017
Gro
wth
ra
te (
%)
Re
ve
nu
es
(US
$ m
illi
on
)
Compute Storage Growth Rate (%)
Year 2009 2010 2011 2012 2013 2014 2015 2016 2017
Compute 1.3 1.8 2.7 4.1 6.5 10.9 18.7 30.7 47.8
Storage 0.2 0.3 0.6 1.1 1.8 2.9 4.4 6.4 9.0
Growth Rate --- 47.4% 52.9% 57.7% 61.6% 65.7% 67.5% 60.4% 53.4%
1.5 2.1 3.3 5.28.3
13.8
23.1
37.1
56.9
Protect position Invest Selective expansion
Selective investment Selective strategyprofits
Selective expansionOf harvest
Protect and reconsider
Harvest Disinvest
Selection of product market combination
Infrastructure as a service
platform as a service
Software as a service
High(500) Ability to compete (0) Low
low
(0
)
a
ttra
ctive
ness
hig
h (5
00)
Invest/grow
Selective harvest
disinvest
Legend:
Market share
AVG caseService UOM Year1 year2 year3 year4 year5 year6VM machine 4GB 4 GB ram 18.75 37.5 250 500 750 1000VM machine 8GB 8 GB ram 18.75 75 250 550 750 875VM machine 16GB 16 GB ram 25 75 200 375 750 875VM machine 48GB 48 GB ram 25 75 187.5 375 500 625GB storage GB 500 2500 5000 15000 20000 25000networkbandwidth mb/sec 30 75 125 125 125 125
derived volumes worst caseInstances # 88 263 888 1800 2750 3375GB storage GB 2250 7750 22750 51000 75000 92500networkbandwidth mb/sec 205 600 1900 3725 5625 6875Intiations # 87.5 175 625 912.5 950 625
Worse caseService UOM Year1 year2 year3 year4 year5 year6VM machine 4GB 4 GB ram 3.75 7.5 50 100 150 200VM machine 8GB 8 GB ram 3.75 15 50 110 150 175VM machine 16GB 16 GB ram 5 15 40 75 150 175VM machine 48GB 48 GB ram 5 15 37.5 75 100 125GB storage GB 100 500 1000 3000 4000 5000networkbandwidth 1 mb/sec 6 15 25 25 25 25
derived volumes avg caseInstances # 17.5 52.5 177.5 360 550 675GB storage GB 450 1550 4550 10200 15000 18500networkbandwidth mb/sec 41 120 380 745 1125 1375Intiations # 17.5 35 125 182.5 190 125
Best caseService UOM Year1 year2 year3 year4 year5 year6VM machine 4GB 4 GB ram 45 90 600 1200 1800 2400VM machine 8GB 8 GB ram 45 180 600 1320 1800 2100VM machine 16GB 16 GB ram 60 180 480 900 1800 2100VM machine 48GB 48 GB ram 60 180 450 900 1200 1500GB storage GB 1200 6000 12000 36000 48000 60000networkbandwidth mb/sec 72 180 300 300 300 300
derived volumes best caseInstances # 210 630 2130 4320 6600 8100GB storage GB 5400 18600 54600 122400 180000 222000networkbandwidth mb/sec 492 1440 4560 8940 13500 16500Intiations # 210 420 1500 2190 2280 1500
avg case worse case best cae
25% 5% 60%
Value at Stake (VaS) RMNet Present Value (NPV) RMInternal Rate of Return (IRR) %Payback (static; not discounted): yearsPayback (dynamic; discounted): yearsBaldwin Rate of Return %Return of Investment (ROI): %
1.2
1.2
0.0
48
Results Table
7,032,441
19,539,030
153
under/over pricing PROPOSED monthly market priceAvg caseService UOM Year1 year2 year3 year4 year5 year6
40% VM machine 4GB RM RM402 RM382 RM363 RM345 RM328 RM31180% VM machine 8GB RM RM977 RM929 RM882 RM838 RM796 RM756100% VM machine 16GB RM RM1,654 RM1,572 RM1,493 RM1,418 RM1,348 RM1,280115% VM machine 48GB RM RM3,893 RM3,698 RM3,513 RM3,338 RM3,171 RM3,012100% GB storage RM RM1.87 RM1.78 RM1.69 RM1.61 RM1.53 RM1.45100% networkbandwidth RM RM8.52 RM8.10 RM7.69 RM7.31 RM6.94 RM6.59100% Intenet bandwidth RM RM362.5 RM344.4 RM327.2 RM310.8 RM295.3 RM280.5
-RM5
RM0
RM5
RM10
RM15
RM20
RM25
RM30
RM35
Year1 year2 year3 year4 year5 year6
Millio
ns
Worse case
Avg case
Best case
Risks
imp
act
probability
1
3
2
45
6
7
8
Strengths
Weaknesses Opportunities
Threats
•HP-Maxis partnership•Use of proven technologies•Proven Methodology•All required skills available•Highly scalable
•New competitors entering•Too high Customer expectations•Suitability of current Maxis operating model for cloud computing •Too late readiness
•No finalized market penetration plan.•New service offering for Maxis.•Complex governance structure.
• Cross sell current Maxis offerings• Resell SaaS on IaaS platform•Extend partnership into other area’s
Market analyses Competitive analyses Product market combination (service structure)
Service forecast Investment plan Price plan & Marketing and sales plan
Profitability estimation Risk analyses SWOT analyses
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Customers trust HP to lead them on their journey to the cloud
26
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27
Leading Mail Service Provider
TNT Post
27
Problem
• Significant changes in their Service Portfolio with a declining share of classic mail services and an increasing share of additional services
• Cloud Discovery workshop
• Assess flexible models to support downsizing and resizing
• Seed, Select and Amplify new business opportunities using Cloud Delivery models of the supporting IT services.
Solution Results
• The roadmap steps of the Cloud Discovery Workshops have been used as one of the inputs to TNT Post’s new IT Strategy
• HP will support initiatives to implement the Cloud modelof deploying IT services
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.28
Cloud Planning Services
SwissComm
28
Problem
• Transform IT service architecture and management towards standardized services delivered through a cloud-type model.
• Also, reduce number of servers by one third, increase utilization and replace > 50% of the delivery of many unique, locally managed service offerings with the delivery of standard services achieving significant savings and business responsiveness.
• A planning framework and a stepwise implementation program leveraging HP Capability Framework for Cloud and a conceptual description of the future state of the various aspects of the new production model based on HP Reference Architecture for Cloud
Solution Results
• Detailed roadmap towards a cloud-based architecture and operational model
• Well integrated transformation plan thorough development of overall plan, the services, the technical infrastructure, the system and process management tooling, the financial costing model, the skills requirements, the process framework and the project progress tracking methodology
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.29
Public Cloud and Marketplace in production
Turkcell
29
Problem
• A single software platform that can aggregate numerous as-a-service offerings,
• Flexibility to adapt quickly to market changes and customer needs.
• Easily add new offerings as well as create customized cloud service bundles that simplify procurement and usage for enterprise customers.
• Turkcell is using HP CloudSystem Service Provider to provide its business customers with infrastructure as a service (IaaS) and communications as a service (CaaS).
• HP provided consulting and integration services for design, implementation and project management, as well as support and management
Solution Results
• In production Turkcell SuperBulut cloud platform, is expected to reduce small and medium sized enterprises’ cost of internet access by a minimum of 40% while offering an average of 80% savings on all Information technology services for its users.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.30
Public Cloud and Marketplace in production
Maxis
30
Problem
• Extend beyond telecom leadership into providing enterprises with integrated, end-to-end communications
• Introduce data center co-location & IaaS services
• Acquire business & technology expertise in rapidly changing market
• Advise on market trends & business models
• Design & implement IaaS and co-lo infrastructure
• Customize front-end portal that manages customer services
• HP Enterprise Services provides managed services to run infrastructure
Solution Results
Maxis is now:
• Malaysia’s first public cloud services provider
• Positioned to lead in integrated enterprise communications
• Building expertise in co-lo, IaaS markets & technologies
• Equipped to pursue new high-end channels and accounts
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.31
Energy Equipment Conditioning and Monitoring Solutions
GE Energy Bently
31
Problem
• Inability to quickly stand-up a T&D environment for engineers to use in developing new conditioning and monitoring solutions
• Wanted a cloud based solution to enable the GE team to chose a standard set of configuration options, decide on the option to be implemented, and enable quick access to an infrastructure solution
• CloudStart Workshop (review objectives and strategy, agree on services to be implemented, select standard server image solutions, review CloudSystem Matrix components)
• CloudSystem Platform Implementation and Configuration
• Documentation of the Service Catalogue, Storage Integration Configuration Guide, and Windows Developed Solutions
• Training and enablement capabilities to GE Bently team
Solution Results
• Developed and centralized 4 standard Windows solution environments (Build Machine, Test Machine, Developer Machine, General Machine)
• Removed physical boxes from under engineers desk
• Ensures software for their build and test environments is up to date
• Provided opportunity to move development efforts from NA to offshore resources
• Enabled significant reduction in provisioning times, server can now be provisioned in a day or less
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• Converged Infrastructure
• Converged Management & Security
• Converged Information
• Spans traditional IT, private, managed & public cloud
• Supports infrastructure, applications & information
• Enables service flexibility & portability
• Heterogeneous (hypervisor, deployment, development, infrastructure)
• Designed with partners in mind
• Thousands of customer engagements
• Knowledge running large-scale cloud environments
HP Converged Cloud is uniquely positioned
Best-in-class technology
HybridDelivery
Open, extensible architecture
Experience
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Connecting with HP Experts
• HP Cloud Consulting Serviceswww.hp.com/services/cloud
• Shape your Own Cloud in 2 minshttp://h30431.www3.hp.com/?fr_story=c2d32ea9cc0286baaa3f5a77e1d416ff2b9573ba&rf=bm
• Hear cloud computing trendshttp://h30423.www3.hp.com/?fr=sitemap&fr_story=ab6b6214d816571f49aebf489d2851a1640179f&jumpid=reg_R1001_USEN
• Maxis customer videohttp://h30431.www3.hp.com/?fr_story=b81035db8ffc45e2b7178e921f173f7a5ee563e3&rf=bm
• Meet cloud expertshttp://h30406.www3.hp.com/campaigns/2010/humanity/transform-it.php
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.34
After the eventVisit these demos
Find out more
Attend these sessions
• PMBB2874 - How to accelerate the journey to private or hybrid cloud6/6/2012 4:00
• PM BB2877 - Taking the cloud to the next level6/7/2012 2.45
• CI Pavilion
• Your Cloud. Your Way
• Your Cloud. Your Way – 19 different cloud demos for you to review
• Contact your sales rep• Visit the: • www.hp.com/go/cloud• www.hp.com/go/cloudsys
tem
• Follow:• @HPCloudSystem
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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