Social Media and Your BusinessLecture by Susie Roberts

EWHS5/29/13

1) Celebrity Tweets 2) Facebook Promotions 3) Foursquare Specials 4) Instant Twitter Followers 5) You Tube Campaigns 6) Paid Referrals

6 ways that businesses can begin using Social Media~

On the Lowe’s website, you can learn how to do everything from building a deck to fixing a leaky faucet. Why does the company put so much effort into providing how-to information for customers?

Social Media is a part of “Selling”.

Increases the chance that customers will buy supplies at Lowes because they hope that they will be seen as knowledgable.

Even it the reviews are negative, it provides them with information.

Do you think it is a good idea for companies to allow reviews on their website?

Network, Network, Network Stalking for Job Placement Brand Yourself Prepare to be Googled

35% of employers who used social networking to check on potential hiring candidates found content that caused them not to hire.

45% of employers used social networking sites to screen potential employees in 2009.

The Business of Social Media~ taking your career aspirations viral

1) How does it work? PPC is all about key words related to your product of service. Load these into your account with a search engine. Your ad will be displayed once a person using the search engine uses those key words.

~your position on the search engine depends on how much you bid for the keywords.

~each time a customer clicks on your ad to get to your site, you will pay your pre-set bid price.

Pay Per Click~Catching New Customers

Blogging

Social Networking

Online Reviews and Opinions

Multimedia Tools

Social Media includes~

2) How much does it cost? ~you will pay an account set-up fee with the search engine,and then only the pre-set bid price for each click by a customer. You can specify how much you are willing to pay on a given day.

3) What can I do on a tight budget?

~Be specific with your key words and add qualifiers

5) Can PPC work with other ads? ~ Yes, it’s controllable with other online ads.

You can turn it off and on which can help you during quiet periods.

4) Why advertise online?~Most PPC services offer geo-targeting which is perfect for business that expect customers from a particular region only.

7) How do I get started? ~ Most major search engines accept paid

listings, but Google AdWords, Microsoft adCenter, and Yahoo! Search Marketing are

the most often discussed.

6) How do I know it’s working?~You can see immediately if it’s working because you can track the number of visitors to your site.