learning objective chapter 4 communication and technology communication and technology copyright ©...

Learning ObjectiveChapter 4 Communication and Technology

Communication And Technology

Copyright © 2001 South-Western College Publishing Co.

Objectives

O U T L I N E

Facilitating Oral Communication

Facilitating Written Communication

Facilitating Electronic Communication

Facilitating Data Gatheringand Management

Special Applications

Ramifications of Technology

4C H A P T E R


1. Describe the tools that facilitate oral communication.

2. Describe the tools that facilitate written communication.

3. Describe the tools that facilitate electronic communication.

4. Describe the tools that facilitate data gathering and management.

Learning Objectives


5. Explain how special communication technology enhances work.

6. Explain the ramifications of communication technology.

Learning Objectives


TOOLS THAT FACILITATE ORAL COMMUNICATIONTOOLS THAT FACILITATE ORAL COMMUNICATION

Telephones

Describe the tools that facilitate oral communication.




Facilitating Data Gathering and Management



Chances are you will spend more time involved in oral communication than in any other form.

• The most widely piece of oral communication technology.

• Additional communication tools: conference calling, call waiting, three-way calling, call forwarding, speed calling, repeat call, return call, priority call, voice mail, and caller ID







Cellular Phones• Everyday, another 11,000 Americans become cellular-phone users.1

• Tips on Using Telephone Communication

• Using Voice Mail: repeat phone number at end

• Timing of calls: just before lunch or 5:00 p.m.

• Telephone tag: Leave messages regarding returns

Teleconferencing

• A conference meeting over the telephone









Videoconferencing• Makes it possible for you to see other people during your conference via video

• Allows participants to receive and respond to nonverbal communication cues via video

Teleconferencing

• A conference meeting over the telephone




Describe the tools that facilitate written communication.







Fax Machines

• Likely to involve more creative thinking and more time for message creation and feedback

• Allows receivers to review information several times before responding

TOOLS THAT FACILITATE WRITTEN COMMUNICATIONTOOLS THAT FACILITATE WRITTEN COMMUNICATION

• Facilitates communication through speed and convenience








Software

• Since 1983, the number of computers in United States businesses has increased by 25,000,000.4

• Mainframes: stores large amounts of data

• Microcomputers: Powerful workstations capable of organizing voice mail, faxes, email, and provides adequate computational power for running several programs simultaneously

• Operating Systems : Platforms such as Windows, MacOS, and UNIX

Computers









Software

• Operating Systems : Platforms such as Windows, MacOS, and UNIX

• Word Processors: Allows composing and revising messages. WordPerfect, Microsoft Word, and WordPro

• Desktop Publishing: Combines text, graphics, and design. Formatting tools, drawing tools, and importing filters for converting files. Adobe PageMaker, Quark X-Press, FrameMaker

(continued)



Describe the tools that facilitate electronic communication.







Remote Communication Devices

• Pagers: provides instant contract regardless of location

• Personal Digital Assistants: Once it finds recipient, it delivers the message by the best possible method, and provides confirmation that the message reached its destination.

TOOLS THAT FACILITATE ELECTRONIC COMMUNICATIONTOOLS THAT FACILITATE ELECTRONIC COMMUNICATION








Networks• Two or more computers linked together for sharing files, programs, and peripheral devices.11

• Local Area Network (LAN): a computer network located in a single building or city.

• Wide Area Network (WAN): a network that spans hundreds or thousands of miles.

• E-Mail: An estimated 30 to 50 million people use e-mail. U.S. business maintain some 28 million email mailboxes

• Electronic Bulletin Board Systems: a menu of newsgroups from which to post messages









The Internet• The largest computer network in the world - over 30 million users

• Connecting to the Internet: direct or dial-up

The World Wide Web• The graphical realm of the Internet

• Browsers: Netscape or MSN (Microsoft Network)

• Able to view incoming images, video, and audio files









Figure 4.5A Map of the Internet

BusinessBusiness

Referernce and EducationReferernce and Education

GovernmentGovernment

TechnologyTechnology

Points of InterestPoints of Interest

Site ListingSite Listing

Finance and EconomicsFinance and Economics

Server








Intranets

• Uses the same graphical interface technology to improve internal communication within an organization.



Describe the tools that facilitate data gathering and management.







CD-ROMs• Compact disk read-only memory: to play computer programs, computer video, and computer sounds

• The CD-ROM disk can hold over 300,000 pages of text.

TOOLS THAT FACILITATE DATA GATHERING AND MANAGEMENTTOOLS THAT FACILITATE DATA GATHERING AND MANAGEMENT

Spreadsheets

• Designed to gather and manage lists of numbers: sales, budget, inventory








Databases

• For accessing data in a clear and understandable way.

• Information about:

• employees

• inventory

• sales

• product development

• Able to view,update, maintain, and report information in a logical and concise manner

Describe the tools that facilitate data gathering and management.


Explain how special communication technology enhances work.







Collaborative Communication

• Participants share information at the same time in order to work as a group

• Benefits:

• Economic: less costly to have people work in their own offices than to fly to a central location

• Resources: people working from their own offices will have more available resources

• Equity: more sharing of ideas and information

SPECIAL APPLICATIONSSPECIAL APPLICATIONS








• Group Decision Support Systems: software packages designed to transform any group into a productive work team

• Computer Mediated Communication: the computer filters the information to the right people in the organization

Telecommunicating

• Work from home or from a traveling office by uplinking to the company’s central computer

Explain how special communication technology enhances work.


Explain the ramifications of communication technology.







• Life span: a generation of technology is short lived

• Safeguards: there is a tendency to forget safeguards such as saving and backing up work.

• New skills: if employees do not develop new computer skills, the organization may falter

• Interpersonal relationships: professionals may feel isolated from the real world when spending most of their time with computers

RAMIFICATIONS OF TECHNOLOGYRAMIFICATIONS OF TECHNOLOGY








• Communication: Filters out important non-verbal cues normally provided during face-to-face interactions (e-mail)

• Finding the right technology:

• Are your goals compatible with this technology?

• Are you willing to invest some time in learning the new technology? How much?

• How quickly will this technology become obsolete? What will you do then?

• What are the payoffs for using this technology compared to the alternatives?

• How much will this technology increase your communication effectiveness?

Explain the ramifications of communication technology.

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