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Learning From Las Vegas

The Forgotten Symbolism of Architectural Form

Robert VenturiDenise Scott Brown

Steven Izenour

1972

1977

A&P parking lots, Learning from Las Vegas 1968

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.

"Learning from an existing landscape is a way of being revolutionary for anarchitect. Not the obvious way, which is to tear down Paris and begin again, asLe Corbusier suggested in the 1920s, but another, more tolerant way; that is, toquestion how we look at things.

Robert Venturi

. - ,

)

VenturiDeniseSteven

(A&P parking lots, Learning from Las Vegas 1968

. . 1920

?)

Yale

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"

On Duck and Decoration

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Billboardsarealmostallright

Architecture as space ??

Architectu

reassym

bol

The architecture of persuasion

"Las Vegas is to the strip what Rome is to the Piazza.

Robert Venturi

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".. The populism of the Strip was no more than the manipulation of theamerican consumer through advertising and other mythification: Las vegaswas created not by the people, but more cynically, for the people..

Kenneth Frampton, Casabella 1971

,

. "

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Ugly and Ordinary Architecture, or the Decorated Shed

I like boring things, Andy Warhol

IMAGE .

. .

.

Ugly

andOrdinaryA

rchitecture,ortheDecoratedSh

ed

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Ugly

andOrdinaryA

rchitecture,ortheDecoratedSh

ed

: . 1.

.DUCK . 2.

.DECORATED SHED

Duck

Decorated Shed

Sign

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Ugly

andOrdinaryArchitecture,orth

eDecoratedSh

ed

Crawford Manor

Guild House

) / .

.

' ..

The content ofcrawford manors implicit symbolism is whatwe callheroic and original although the substance is

conventional and ordinary, the image is heroic and original.

The content of the explicit symbolism of theGuild house iswhat we call.ugly and ordinary

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Ugly

andOrdinaryArchitecture,orth

eDecoratedSh

ed

:DECROATED SHED

. .

. "." 3

.

.

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. .

. ,"."

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, .

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" -".

"Architecture is the decoration of construction, but we should append the warning ofPugin: it is all right to decorate consturction but never construct decoration.

Venturi on John Ruskin & Pugin

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Gra

phicalDesign

"Not since Robert Venturis Learning from Las Vegas has the design of a book soeloquently expressed the point of the view of its authors.

William Drenttel On Rem Koolhaas SMLXL

Muriel Cooper, MIT Designer

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Gra

phicalDesign

"Perphaps.. They could not see as well as muriel could the monument that they werein fact building even as the spoke anti-monumentality.

Michel Golec on Muriel and Denis

Muriel Cooper, MIT Designer

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Gra

phicalDesign

Muriel Cooper, MIT Designer3500$

Revised Edition

13.95$

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End

Learning From Las Vegas 1972 & 1977

Architecture canada, October 1968 pp 48-49

Design Observer.comInstruction and Provocation, or Relearning from Las Vegas