learning delivery - agency transformational model
DESCRIPTION
NIIT’s agency transformational model for one of America’s leading insurers is impacting the bottom line of a smaller business line with strong, positive trends.TRANSCRIPT
Agency Transformational ModelNIIT’s agency transformational model for one of America’s leading insurers is impacting the bottom line of a smaller business line with strong, positive trends.
The business insurance product line had met with less than desired results. The company decided to revamp the product line with:
• New and better products
• An improved technology
platform (Connexus)
• Improved training
The insurance major and NIIT collaborated to create a customized training solution to meet the business and performance goals of the product line.
Goals
BUSINESS GOALS
Increase sales and revenue for the business line.
Improve productivity of agents.
PERFORMANCE GOALS
Identify client needs.
Identify and position appropriate solutions.
Improve proficiency and comfort level with Connexus.
Transact effectively to generate quotes, issue policies and service
existing policies.
Target Audience
In-depth knowledge of business
insurance products but struggles with
Connexus.
GLEN
Is an expert at Connexus but finds business
insurance complex.
CASEY
Not well-versed with Connexus
or business insurance.
ADRIANA
The SolutionAgency Transformational Model
Consultative Approach
Business Intelligence
Integrated Training
Real –World
Approach
Tailored Training Delivery
Feedback Loop
Agency Transformational Model
Pre-training interviews and surveys conducted with each agency to customize training
• Product knowledge• Process training• Connexus platform
workflow• Customer
Interaction skills
• Preparing actual system quotes • Work on existing policies• Role Plays • Best Practices and demos• Hands-on sessions
• Post-training interviews as feedback loop to:
• Identify follow-up training steps
• Build business intelligence for performance support
• Individual Mentoring
• In-agency training for top agencies
• Group and regional training including virtual
• Prioritize high frequency and high impact product knowledge
• Leverage existing business intelligence
Solution Components
AGENCY TRAINING TOOLKIT TRAINER ON-BOARDING IN AGENCY TRAINING
REGIONAL TRAINING ONGOING SUPPORT ENGAGEMENT MANAGEMENT
• Prioritized Call Types• Existing Content• Any New Content
• Select 9 trainers• Training & Shadowing• Train the Trainer
• 178 Agencies• Consultative & Customized
Training• Product Training• System Practice• Gather Business Intelligence
• Webinars• Group Events• Role Plays• Web Conferences
• Job Aids• Post-Training Follow up call• Tip of the week• Success story emails• Monthly web events• FAQs
• Single Point of Contact
Implementation and Rollout
• In-Agency Training : 178 in-agency training sessions of 4 to 6 hours conducted
• Regional/ Virtual Training: Approximately 2500 people trained in 6 months by 3 people in regional and virtual training sessions which include about 315 webinars.
The ResultBusiness Impact and Feedback
Feedback
“She showed me where to find stuff and the tools and
where to look stuff up. That was great. It used to be that
whenever I wrote a quote, I had to call the help center, but
she showed me where I could look information up for
myself."
GLEN
“She did really a great job. I'm writing a quote
in Connexus right now and
she also helped me with
another that I'm working on for next week.”
CASEY
“The training helped. It took me about an hour to do a couple auto
quotes today, but this is a huge
improvement because I
couldn't even do it before.”
ADRIANA
“She really knew her way
around Connexus. With
the product knowledge,
she had a lot of handouts
and was able to show us
where we could look for
answers.”
“Jim was able to show me where to go to find things in the system that I knew needed to be there for the quote but that I couldn't find. He really helped me streamline some things.”
“Some of the tricks that she showed me were awesome. I wish I had this (kind of training) for other programs.”
“I got more out of that class than I ever have from any training you've done before. I have been here for 15 years. We need to have more training Like that.“
Training Rating
Connexus expertise Product knowledge Trainer soft skills Overall effectiveness
4.6 4.7 4.74.6
Actual Trainer Photos
Recover Training Investment
Business Impact: Strongly Positive Initial Results
Performance Impact: Increase in Weekly Averages
Increase in Weekly Average
Premium
0.95%
1 Quarter after In-Agency Training for 178 agencies.
Increase in Weekly Average Items
8.33%
Increase in Weekly Average
Quotes
9.88%
Note: Revenue and productivity expected to trend up over time. Results based on initial sampling three months after training.
Performance Impact: Percentage of Trained Agents Who Reported Increased Business Impact
Agentsreported an Increase
in Weekly Average Premium
52.87%
1 Quarter after In-Agency Training for 178 agencies.
Agents reported an Increase in Weekly Average Items
53.45%
Agents reported an Increase in
Weekly Average Quotes.
56.9%
Note: Revenue and productivity expected to trend up over time. Results based on initial sampling three months after training.
Trained vs. Untrained Agents Performance in 1 Quarter
% Difference in Weekly Average Items
% Difference in Weekly Average Premium
% Difference in Weekly Average Quotes
% of Total Agents who reported an increase in Items
% of Total Agents who reported an increase in Quotes
% of Total Agents who reported an increase in Premium
-20.00%-10.00% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%
Untrained AgentsTrained Agents
Quarterly Increase in Weekly Average Premium for Trained Agents
Quarter 1 Quarter 20123456789
0.95
8.06
Weekly Average Premium Percentage Increase
Summary
Note: Revenue and productivity expected to trend up over time. Results based on initial sampling a quarter after training.
Measurable Goals
Solution Approach
Results
Increase sales and revenue for product line
Agency transformational Model
0.95% increase in weekly average premium generated by trained agents post training – 0.95% more than their untrained peers in the first quarter of the post-training period.
8.06% increase in weekly average premium for trained agents in quarter 2.
52.87% trained agents reported an increase in premium - 14.84% more than their untrained peers in the first quarter of the post-training period.
Improve productivity of agents
Agency transformational Model
53.45% agents reported an increase in Items post-training – 13.88% more than their untrained peers.
56.90% agents reported an increase in Quotes post-training – 22.85% more than their untrained peers in the first quarter of the post-training period.
8.33% increase in weekly average items generated by trained agents - 12.50% more than weekly average items generated by untrained agents in the first quarter of the post-training period.
9.88% increase in weekly average quotes generated by trained agents – 20.84% more than weekly average quotes generated by untrained agents in the first quarter of the post-training period.
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