LEARNING AD DESIGN

Time allotted to complete this project is:

9 hoursIf you are unable to finish this project in the allotted time, your grade

will be docked 5 points for each hour over. If you have an unusual circumstance that keeps you from finishing within the time allotted,

talk to your instructor.

TURN IN THIS COVER SHEET WITH THE PROJECT YOU CREATE!

Today’s Date and Time STARTED: Month Day Year Time_______ _____ ____ ____ AM or PM (circle one)

Today’s Date and Time FINISHED: Month Day Year Time_______ _____ ____ ____ AM or PM (circle one)

Mrs. McNeff • Graphic Design • Canadian Valley Technology Center

Modified: June 27, 2014 10:43 AM

Name Lap Number Rubric Grade from Student (if present) _______

Grade _______Deduction for Time ___ hour(s) x 5 pts = -______

Final Grade ______

Mrs. McNeff• Graphic Design • Canadian Val ley Technology Center • Chickasha, OK

Learning Ad Design

Major Instructional Area Graphic Design

Title Learning Ad Design

Objective The student evaluate print advertising and look at alignment,placement and focal points for good advertising.

Specific Objective Students will use a grid or column system to align their ads andcreate a balanced, well-designed group of print ads.

References Graphic Design Basics by Amy Arnston, chapter 7.

_________ Release date: 10/14 Prerequisite: Teacher Instruction Time Range: 9 hours

Advertising Design

NOTE: The fonts and files that you need for this lap can be found in: Graphic Files/

LAPS/Learning Ad Design

AdvertisingIt’s all about presentation and focus!What do you want people to know

about what you are selling!Who is your audience?

Notice your:alignmentpictures

informationWhat do you see first?

Part 1:You are going to recreate the ad with the following specs (specifications):

1-Go to File/New in InDesign and create a page that is 6 inches by 8 incheswith .25 inch margins. (layout margins and columns)

2- Save this file in your InDesign folder as Learning Ad Design Ad 1.

3- place your photo funnyads_23.jpg (File/Place) and resize to fit your layout using

COMMAND/SHIFT must fit in margins!

4- now add a drop shadow to your picture. Object/Effects/Drop Shadow

5- create a Pantone P-155-15 C green bleed box behind your image that bleeds on four sides (find it by double clicking any color in your swatches and then

drop down to color mode, Pantone + CMYK Coated and choose that green by typing 155-C in the search box)

6- Place your purinalog_26.png onto the page and move to where shown.

7-Create Everyone’s Dog is Amazing with Australian Sunset 36 point size with 30-point leading (note: you may have to load the font from the folder) in white.

8- 1/2 inch Red Strip is bleeding on two sides. Red (C-15, M-100, Y-100, K-0)

9- “Give Your dog . . . “18-point Bell Gothic Standard Bold in White centered

10- mydogrocks.com 30-point Bell Gothic Standard Bold in White centered

11- 12508 address 18-point Bell Gothic Standard in Bold White centered with 18-point leading

remember: notice that there MUST be 4 different blocks of text NO HAND SPACING

12--WHEN YOU PRINT: go to File/Print then Marks and Bleeds and choose ALL

“Give Your Dog the Nutrition He Deserves!”

mydogrocks.com

12508 Pet WayAnchorage, Alaska 78548

1.800.564.8987

Part 1:

Part 2:You are going to recreate the ad with the following specs (specifications):

1-Go to File/New in InDesign and create a page that is 6.5 inches by 8 inches with .25 inch margins. (layout margins and columns)

2- Save this file in your InDesign folder as Learning Ad Design Ad 2.

3- make your columns 4 (Layout/Margins and Columns 4)

4- make an empty box with a 2 point stroke follow your margins. Stroke will be black

5- Place your two photos m_102105_85.jpg and exuma_aerial4.jpg and size accord-ingly. Add a drop shadow to ONLY the smaller one and rotate it -15 degrees..

6- Create the word Escape in 60-point Calisto MT Italic with 72-point leading and a tracking of 100 to give it the extra spacing. hint: Windows/Type/Character Palette Center it in the first two columns in black

7--Leave it all behind .. 24-point Calisto MT Italic with 20-point Leading and a drop shadow in black type

8--Rudolph’s Travel 24-point Calisto MT Regular with 24-point Leading in a blue that you will get by using your eyedropper tool and sucking up a blue color from the photos

9--www.rudolphs.com 36-point Calisto MT Bold with 36-point Leading in white

10- Create a 1-inch black box to put your www address in

remember: notice that there MUST be 4 different blocks of text NO HAND SPAC-ING

8--WHEN YOU PRINT: go to File/Print then Marks and Bleeds and choose ALL

Part 2:

Escape

Rudolph’s Travel Agency1212 Getaway Drive

Orlando, Florida 78989

Leave it all behind and let us pamper you!

www.rudolphs.com1.800.454.6565

Part 3:You are going to recreate the ad with the following specs (specifications):

1-Go to File/New in InDesign and create a page that is 8 inches by 6 inches with .25 inch margins. (layout margins and columns)

2- Save this file in your InDesign folder as Learning Ad Design Goofed up 3.

3- place your photo depressed2.jpg (File/Place) and resize to fit your layout using

COMMAND/SHIFT must fit in margins!

4- create a black bleed box behind your image that bleeds on four sides

5- Pay and to Your Teen’s: color: 100% yellow 48-point Bell Gothic Standard Black with -75 tracking (hint: Window/Type/Character)

6- ATTENTION: color: white and Pantone 52-16 U (find it by double click-ing any color in your swatches and then drop down to color mode, Pantone +CMYK Uncoated and choose that red 52-16) 60-point Bell Gothic Std Black regular tr acking

7--call the helpline ...: 18-point Bell Gothic MT italic in same yellow

remember: notice that there MUST be 4 different blocks of text NO HAND SPACING

8--WHEN YOU PRINT: go to File/Print then Marks and Bleeds and choose ALL

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Part 3: