Hugh Benjamin | Marketing Consultant

Learn More About Your Audience with Adwords

Insights

The tools you employ for your Internet marketing strategy should provide you with key insights into your audience.

This is why we love Google Adwords – it offers a view into the behaviors of prospects and customers.

However, it's easy to get swept away by all of the data made available.

So which ones are worth noting?

Two areas you want to focus attention on are:

1. In-market & affinity audiences: displays users who've recently shown an intent to buy a certain service or product.

2. Demographics, locations and devices: gives insight into who your audience is, where they are and how they're accessing your site.

It really pays to know these details because it enables you to target the right consumers, in the right places and on the correct mediums.

And if you can't figure this out, you can always hire an SEO expert to help!

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Hugh Benjamin | Marketing Consultant