learn how to write copy - amazon s3...how to get rid of the flabby bits around your thighs here’s...
TRANSCRIPT
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This is Bonus Video 1.2 in the course:
Learn How To Write Copy
The 7 Steps To Writing
Great Copy
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Secrets To Writing Successful Copy
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• Headlines • Websites • Blogs • Newsletters • Emailers • Sales Letters • Brochures • Advertisements
Here’s a 7-point structure for writing anything
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Sub-headline
Headline 1
2
5
6
7
4
3
Features & Benefits Features & Benefits Features & Benefits Features & Benefits Features & Benefits Features & Benefits
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• Gives you a starting point – a ‘way in’ • Helps overcome procrastination and writer’s block • The formula is the basis for all great direct response
advertising • Delivers a better result than ‘flying blind’ • Overcomes the need to ‘be creative’ • Can write any component at any time – no need to
write it in any order
Why use this template?
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One component at a time…
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Headline 1
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The Top 7 Headline Formulas
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1. How To… 2. Here’s How.. 3. Learn How…
4. Ask A Question 5. The Lists 6. Numbers 7. Attention …………… (target market)
This session…
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• “A Strange Experience Saved Me From Bankruptcy.”
• “How A Strange Experience Saved Me From
Bankruptcy.”
Compare the two
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• 2a. The ‘Here’s How’ Headline
• 2b. The ‘Learn How To’ Headline
Add a twist…
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Adapt It To Suit You…
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How To Get Rid Of The Flabby Bits
Around Your Thighs
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Here’s How I Won The
South Pole Marathon
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Here’s How To Check If Your House
Has Termites
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NASA Doctor Reveals How To Reverse
Brain Age
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Learn Why Buying Sweat Shop-Free T-shirts
Helps Save Lives
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Learn How To Arrange Flowers Like A
Professional Florist