l.e.a.r.n
TRANSCRIPT
1
Kendall MorrisVP, Digital Brand Management
Fahrenheit Technology Overview
Technology and Emerging Media Consulting
L.E.A.R.N.How to prepare for social media in the next decade by learning from the
present
04/14/2023 2Fahrenheit Technology Overview
How to prepare for social media in the next decade by learning from the present
L
L.E.A.R.N.
isten:
L
04/14/2023 3Fahrenheit Technology Overview
How to prepare for social media in the next decade by learning from the present
L.E.A.R.N.L
Listen: More sensors
04/14/2023 4Fahrenheit Technology Overview
How to prepare for social media in the next decade by learning from the present
L More sensors
More data
isten:
L.E.A.R.N.L
04/14/2023 5Fahrenheit Technology Overview
How to prepare for social media in the next decade by learning from the present
L More sensors
More data
Increased need to make sense of it
L.E.A.R.N.
isten:
L
04/14/2023 6Fahrenheit Technology Overview
L More sensors
More data
Invest in analytics
isten:How to prepare for social media in the next decade by learning from the
present
L.E.A.R.N.L
Increased need to make sense of itTHE NEED
04/14/2023 7Fahrenheit Technology Overview
Engage: Social as behavior rather
L.E.A.R.N.E
than channel
04/14/2023 8Fahrenheit Technology Overview
Social as behavior rather
Ubiquitous Computing- Lower costs
than channel
- Greater access- Nano technologies
Engage:L.E.A.R.N.E
04/14/2023 9Fahrenheit Technology Overview
Social as behavior rather
Ubiquitous Computing
Social objects, places,
- Lower costs
than channel
- Greater access- Nano technologies
Engage:L.E.A.R.N.E
experiences
04/14/2023 10Fahrenheit Technology Overview
Social as behavior rather
Ubiquitous Computing
Social objects, places,
Invest in Social User Experience
THE NEED
- Lower costs
than channel
- Greater access- Nano technologies
Engage:L.E.A.R.N.E
experiences
04/14/2023 11Fahrenheit Technology Overview
Adapt:L.E.A.R.N.A
Artificial Intelligence
04/14/2023 12Fahrenheit Technology Overview
Adapt:L.E.A.R.N.A
Artificial Intelligence
Adaptive experiences- Personalization- 1 to 1
04/14/2023 13Fahrenheit Technology Overview
Adapt:L.E.A.R.N.A
Artificial Intelligence
Adaptive experiences
User generated brands
- Personalization- 1 to 1
04/14/2023 14Fahrenheit Technology Overview
Adapt:L.E.A.R.N.A
Artificial Intelligence
Adaptive experiences
User generated brands
Invest in intelligent applications
THE NEED
- Personalization- 1 to 1
04/14/2023 15Fahrenheit Technology Overview
Risks: Privacy/Security
L.E.A.R.N.R
Dependency
Forward thinking strategies
THE NEED
Anti-tech movement
04/14/2023 16Fahrenheit Technology Overview
Need:L.E.A.R.N.N
Invest in analytics
Invest in intelligent applications
Invest in Social User Experience
Forward thinking strategies