lean venture series: stage 1 lesson 1
TRANSCRIPT
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Stage 1, Lesson 1: Introduction to Entrepreneurship
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workshop agenda
01 introduction02 learning objectives03 what is entrepreneurship and who can be an
entrepreneur?04 The business model canvas05 summary and next steps
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01introductions
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02learning objectives
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learning objectives for this lesson
01 define what startup school is and how you can use it to help with different kinds of
projects
02 identify how to use an entrepreneurship road map
03 explain why the entrepreneurship road map is beneficial
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learning objectives for series as a whole
01 adopt and practice an entrepreneurial mindset
LEARN AND GROW YOUR SKILLS
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learning objectives for series as a whole
02 recognize, apply, and synthesize entrepreneurship terminology and the various components of the entrepreneurial process and mindset
APPLY WHAT YOU LEARN IN PRACTICAL WAYS
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learning objectives for series as a whole
03 learn to access and leverage community resources to support startup creation / business growth
SAVE TIME & MONEY BY TAPPING AVAILABLE HELP INSTEAD OF SPINNING YOUR WHEELS
JOIN A COMMUNITY OF PRACTICE
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learning objectives for series as a whole
04 create a successful startup of any form using knowledge and resources gained in
this series
AND / ORIDENTIFY AND LEVERAGE OPPORTUNITIES FOR GROWTH & INNOVATION
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learning objectives for series as a whole
05 generate solutions to real-life problems by synthesizing new and
existing information and resources using the entrepreneurial process and mindset.
APPLY WHAT YOU LEARN TO SOLVE PROBLEMS THAT ARE CRITICAL TO YOU IN REALIZING YOUR PASSION!
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CLARIFICATION:
The Burlington County Library System and Rowan College at Burlington County’s Workforce
Development Institute are using the Arizona State University “Startup School” (ASU SuS) as a basis for
this Lean Venture Series (LVS).
“startup school”
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03what is entrepreneurship and who can be an entrepreneur?
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brainstorm activity
01 Who do you think of as successful entrepreneurs?
02 What attitudes and behaviors do you think are important for an entrepreneur?
https://www.ted.com/talks/maya_penn_meet_a_young_entrepreneur_cartoonist_designer_activist?language=en
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01 confidence
02 delegator
03 determination
04 disruptor
05 independent
06 knowledge
07 profitability
08 relationship
09 risk
10 selling
entrepreneurial mindset: top 10 traits of an entrepreneur
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can entrepreneurship be taught??
Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.” - Eric Ries
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Break time!!
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what is LEAN STARTUP???
• start-up: a temporary organization designed to search for a repeatable
and scalable business
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3 Key Principles: LEAN STARTUP
• You are starting with a series of hypotheses that must be validated.
• Get out of the building (Customer Development)• Talk to customers• Minimum Viable Product• Build – Measure – Learn loop Emphasis on speed & nimbleness
• “Agile development” – develop offerings iteratively – iterate/pivot the model
https://hbr.org/2013/05/why-the-lean-start-up-changes-everything
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04the business model canvas
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The Business Model Canvas in 2 minutes:
• Roadmap for building a business model• Sketching out your hypotheses
Video Link
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The Business Model Canvas:
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Netflix:
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Tom’s Shoes:
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05summary and next steps
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review material
01 what is Startup School and how can you use it to help with different kinds of projects?
02 what is entrepreneurship and who is/can be an entrepreneur?
03 how do we use the Business Model Canvas?
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assignments -- handout
01 sketch out a Business Model Canvas
02 see handout for other work
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tips for business model canvas
• sketch out in one sitting• ok to leave sections blank• be concise• think in the present• be customer-centric
• next lesson – prioritizing customer problems• draw pictures
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Questions???
Comments???
Suggestions??
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