lean ux design: #3 metaphors & maps
DESCRIPTION
How to use metaphors and maps in designing an app? (DTU 2013)TRANSCRIPT
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Andrius Butkus2013
Lean UX Design#3 metaphors · maps
Conceptual Design
http://www.youtube.com/watch?v=Jo2SG4JhohQ
Take advantage of people’s knowledge of the world by using metaphors to convey concepts and features of your app. Metaphors are the building blocks in the user’s mental model of a task. Use metaphors that represent concrete, familiar ideas, and make the metaphors obvious, so that users can apply a set of expectations to the computer environment.
Metaphors
Creating and meeting expectationsExperiences from the real-world and other softwareMetaphor’s suggested use and software’s ability to extend itPlaylist, album, stack, ...Objects = NounsActions = VerbsTrigger emotions
FamiliaritySimplicityAvailabilityDiscoverability
Mental Model
🔎
📎 🔗
📝
🔒
👍
⋆
✉📥👥
⌂
♫🌄
🔀 🔁
▶
💻 📱
🔋
⏲⏱
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✓ ␡
desktopsearch
tabmenu
instructionsbookmarks
historygamemap
The future of mobile maps is not about the maps themselves,but about everything you can build on top of them.
as a user i want something so that value.
where I am?where are other things?
http://www.youtube.com/watch?v=dFs9WO2B8uI
Simulacra and Simulation
Simulacra and Simulation is a 1981 philosophical treatise by Jean Baudrillard seeking to interrogate the relationship among reality, symbols, and society.
define real
Which one is a map?
London BarcelonaParis
as a user i want something so that value.
where I am?where are other things?
where are my friends now?where I need to go?
how I can get there now?what’s around me now?