lean startup at hubspot
DESCRIPTION
Yoav Shapira of HubSpot describes how they approach the Lean Startup principles, including learning from customers and measuring the business. You can download the original PowerPoint presentation, which has more speaker notes and links. It also looks nicer ;)TRANSCRIPT
![Page 1: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/1.jpg)
Lean @HubSpot
aka “My Many Mistakes”
Yoav Shapira / @yoavshapiraAugust 25th, 2011
![Page 2: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/2.jpg)
TABLE OF CONTENTS
HubSpot Context
Things Not Covered
Meaty Data
Q&A
1234
![Page 3: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/3.jpg)
1HubSpot Context
![Page 4: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/4.jpg)
What’s HubSpot?
![Page 5: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/5.jpg)
SaaS$250 - $1,500+ / month.
Actual customer giving actual feedback!
![Page 6: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/6.jpg)
Hey, an actual revenue ~hockey stick
![Page 7: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/7.jpg)
2Not Covering…
![Page 8: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/8.jpg)
Lean Startup Theory – you
know it already.
![Page 9: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/9.jpg)
But if not, read:• Ries• Blank• Maurya• Prendergast• Cancel• Etc.
![Page 10: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/10.jpg)
Early
days
![Page 11: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/11.jpg)
3The Meat
![Page 12: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/12.jpg)
You know the loop…
![Page 13: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/13.jpg)
So HOW do we learn?
Let me count the ways…
![Page 14: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/14.jpg)
Dev sits next to our
lead customer, HubSpot
Marketing.
![Page 15: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/15.jpg)
Customer Support: a chance to
teach
![Page 16: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/16.jpg)
UserVoice: near-free, fun, easy
![Page 18: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/18.jpg)
![Page 19: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/19.jpg)
CHI: Customer Happiness
Index
![Page 20: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/20.jpg)
Learn from each other: wiki (under-
rated)
![Page 21: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/21.jpg)
User group meetings.
![Page 22: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/22.jpg)
You know the loop…
![Page 23: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/23.jpg)
Everyone codes +
deploys…
![Page 24: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/24.jpg)
Deploy more often as you grow…
![Page 25: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/25.jpg)
Good for theory
geeks like me: Flow.
![Page 26: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/26.jpg)
… with an improving safety net.
![Page 27: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/27.jpg)
I ♥ Nagios
![Page 28: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/28.jpg)
I ♥ Graphite…
![Page 29: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/29.jpg)
… so much that I have 2 examples!
![Page 30: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/30.jpg)
Measure business metrics.
![Page 31: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/31.jpg)
![Page 32: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/32.jpg)
![Page 33: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/33.jpg)
![Page 34: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/34.jpg)
![Page 35: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/35.jpg)
You know the loop…
![Page 36: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/36.jpg)
![Page 37: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/37.jpg)
Scale horizontall
y: small teams
![Page 38: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/38.jpg)
Each team does their
own planning
![Page 39: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/39.jpg)
“Science Fair”
Commitment & demos
![Page 40: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/40.jpg)
1 line of code to create experiments
![Page 41: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/41.jpg)
1 line to deploy, thx Q Team!
![Page 42: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/42.jpg)
All trunk, no
branches.
Feature gates /
switches control rollout.
See Flickr / Etsy /
Facebook.
![Page 43: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/43.jpg)
Tech stack matters less than
most think.
![Page 44: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/44.jpg)
11Avoid Vanity Metrics
Real Metric
s CHI
Code Coverage?
NPS
Usage
Adoption
![Page 45: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/45.jpg)
91% of
executives hear “fail” when you
say “fail fast”*
91
![Page 46: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/46.jpg)
Talking << doing. #JFDI
![Page 47: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/47.jpg)
Product – Market fit is never done.The product will never be ready.
Image credit: netzkobold
![Page 48: Lean Startup at HubSpot](https://reader036.vdocuments.us/reader036/viewer/2022062418/5556edf8d8b42a0f028b519c/html5/thumbnails/48.jpg)
I’m Yoav Shapira.Nice to meet you ;)Thanks for listening.
@yoavshapira