leadtail-elasticgrid-social-insights-channel-marketers-2016

Channel Marketing Leaders to connect with on social media

50

Why Channel Marketing Leaders?

At Elastic Grid we know that finding new channel partners and maximizing their potential can generate new business.

But in today’s competitive market where buyers are more informed than ever, not only must companies have strong partner relationships, they also need to put themselves in front of and interact with the end-customers.

And increasingly, our most important business relationships are formed and flourish via social media.

That’s why we’ve collaborated with Leadtail, the social insights experts, to look at how modern channel marketers are using social media to make and nurture connections with peers, partners, and customers.

Whether you’re looking to elevate your personal brand, or provide more value to your network, the social insights and channel marketers featured in this report can point you toward the people and publications that will start you on the right path.

Cameron Avery Chief Executive Officer, Elastic Grid

@Cameron__Avery

Channel Marketing Leaders | April 2016

2

Why Social Insights?

Channel marketers come in many flavors, each wrestling with challenges unique to their organization, the needs of their particular partners, and the imperatives of their industry.

What’s the one thing they have in common?

They’re embracing social media to ask questions, engage in conversations, and share valuable content - in short, to do their jobs better.

That means if you want to get inside the head of successful channel marketers then turning to social media for insights is a great place to start.

That’s why we are excited to collaborate with Elastic Grid on this report - they are experts at understanding how modern channel marketers are influencing their organizations, managing partner relationships, and delivering successful solutions to clients.

Elastic Grid believes in the power of data and insights to drive smarter channel marketing decisions, and we think you’ll find the same approach works when it comes to how to build your influence and nurture your online relationships, too.

Carter Hostelley Founder and CEO, Leadtail

@CarterHostelley


3

retweets

17,556

and

mentions/replies

9,594 unique hashtags

30,955

We then analyzed

tweets published by these channel marketers

between Nov 1, 2015 – Feb 29, 2016

43,963

About the Data


4

Including

links shared 30,524

Leadtail + Elastic Grid identified

channel marketers active on Twitter in

North America + Europe

368

Our Approach

5

The methodology the Leadtail team used to create this report:

1.  Iden'fy channel marketers ac've on Twi9er using criteria such as job 'tle, type of company, and geographic loca'on to create the “audience panel”.

2.  Use the Leadtail Social Insights Technology to extract data from the Twi9er API about the “audience panel” including tweets published in the report period.

3.  Analyze data from key ac'vi'es, such as links shared, men'ons and retweets, hashtags used, origina'ng plaKorms used to share content, etc.

4.  Analyze results in aggregate and editorially select a subset of the “audience panel” to showcase.

The specific data set analyzed for this report is comprised of: §  368 channel marketers in North America and Europe, ac've on Twi9er §  Manager level and above §  Titles including: channel marke'ng, partner marke'ng, and alliances

§  Total poten'al follower reach: 227,038; median # of followers per marketer: 341 §  Tweets published between November 1, 2015 – February 29, 2016


Key Takeaways

§  Channel marketers have fully embraced content marketing and are executing robust content strategies to support their networks.

§  Nearly every channel marketer we feature in this report shared content from his or her brand’s website, blog, or partner community. Brand content is the fuel that powers channel marketers’ social media engines!

§  Channel marketers are also leaning into the trend toward more visual content. For example, over half the channel marketers we analyzed have shared content from YouTube during the report period.

§  In large part, channel marketers are curating and amplifying content vs. creating original content. Nearly 7 in 10 tweets we analyzed for this report was a “retweet.”

§  There is a genuine opportunity for channel marketers to establish thought leadership and peer influence within their own community. For example, by developing and sharing innovative ways to build powerful partner networks in a global, digital, mobile world.

6


Channel Marketers Social Insights

What Are Channel Marketers Talking About?

8

Most Popular Hashtags Used by Channel Marketers


Which Types of Social Content Gets Shared?

9

Percentage of Channel Marketers that Shared Content from Each Network to Twitter

52% YouTube

33% LinkedIn

14% Instagram

11% Facebook

11% SlideShare


What Do Channel Marketers Read and Share?

11.  The Wall Street Journal 12.  ZDNet 13.  The Huffington Post 14.  Entrepreneur 15.  Fast Company 16.  Bloomberg 17.  The Business Journals 18.  PR Newswire 19.  The Guardian 20.  WIRED 21.  IBM 22.  Network World 23.  SAP News 24.  Medium 25.  The Washington Post

1.  Forbes 2.  CRN 3.  Harvard Business Review 4.  Business Insider 5.  TechCrunch 6.  Fortune 7.  Inc. 8.  Mashable 9.  The New York Times 10.  CIO.com

Publications Shared Most by Channel Marketers

10


Channel Marketers to connect with on social media

Vicki Araujo Director of Partner Marketing, NFV

Hewlett Packard Enterprise

@VickiAraujo1

Top Hashtags

1.  #MWC16

2.  #HPE

3.  #OpenNFV

4.  #NFV

5.  #VNF

Most Retweeted

1.  @HPE_NFV

2.  @HPE

3.  @intel

4.  @F5Networks

5.  @GENBAND

Top Content Sources

1.  community.hpe.com

2.  telecomtv.com

3.  hp.com

4.  gettopical.com

5.  sdxcentral.com

In addition to marketing, Ms. Araujo enjoys trail running and hiking, skiing, youth mentoring, global and community volunteer work, and social media.

14


Erna Arnesen VP Global Channel, Alliances and Field Marketing

Plantronics

@ErnaArnesen

Top Hashtags

1.  #csummit

2.  #wellesleyblc

3.  #WatermarkIndex

4.  #CES2016

5.  #collaboration

Most Retweeted

1.  @Plantronics

2.  @CiscoCollab

3.  @thoughtleadrlab

4.  @rowantrollope

5.  @wtrmrk

Top Content Sources

1.  blogs.cisco.com

2.  businesswire.com

3.  channelpartnersonline.com

4.  communities.cisco.com

5.  crn.com

Ms. Arnesen is engaged in active board service for professional organizations targeted at developing collaborative partnering and women's development.

15


Claudio Ayub VP, Chief Channel Strategist

Perks | Channel

@chanstrategist

Top Hashtags

1.  #SDSalesX

2.  #B2B

3.  #adaptability

4.  #Cloud

5.  #DataCenter

Most Retweeted

1.  @PerksChannel

2.  @siriusdecisions

3.  @PaulaBShannon

4.  @HeatherMargolis

5.  @perksCorp

Top Content Sources

1.  resources.perks.com

2.  linkedin.com

3.  incentives.perks.com

4.  prweb.com

5.  virtual-strategy.com

Channel incentives and loyalty marketing expert inspiring change, trusted adviser, mentor, keynote speaker

16


Andrea Barbaro Americas Channel Marketing Manager - National Partners

Citrix

@Andrea_Barbaro2

Top Hashtags

1.  #CitrixSummit

2.  #Citrix

3.  #CitrixPartnerLove

4.  #CitrixPartners

5.  #WorkspaceCloud

Most Retweeted

1.  @citrix

2.  @CitrixAMPartner

3.  @CitrixPartners

4.  @tminahan

5.  @_KimberlyMartin

Top Content Sources

1.  citrix.com

2.  forbes.com

3.  citrix.savoinspire.com

4.  citrixsummit.com

5.  ecampusnews.com

17


Channel Marketing Evangelist and Educator specializing in sales, enterprise account management, channel development, sales training,

and communication.

Blake B. Beckham Partner Marketing Manager

CloudBees

@Blake_B_Beckham

Top Hashtags

1.  #Jenkins

2.  #CD

3.  #docker

4.  #JenkinsCI

5.  #DevOps

Most Retweeted

1.  @CloudBees

2.  @jenkinsci

3.  @recena

4.  @foresttechltd

5.  @csanchez

Top Content Sources

1.  cloudbees.com

2.  forest-technologies.co.uk

3.  youtube.com

4.  linkedin.com

5.  meetup.com

18


As Partner Marketing Manager at CloudBees, Mr. Beckham is focused on supporting partners and customers achieve the benefits of Continuous

Integration and Continuous Delivery.

Steve Capozzi Senior Director, Marketing - Global Partner Organization

CA

@STEVEatCA

Top Hashtags

1.  #CAWorld

2.  #CAPartners

3.  #ITSM

4.  #MSP

5.  #DevOps

Most Retweeted

1.  @CAinc

2.  @CAapi

3.  @CA_Partners

4.  @CAWorld

5.  @l_flaherty

Top Content Sources

1.  ca.com

2.  youtube.com

3.  slideshare.net

4.  rewrite.ca.com

5.  transform.ca.com

19


In addition to being a seasoned channel marketer, Mr. Capozzi describes himself as an engineer, strategist, listener, out-of-box

thinker, sports junkie, and proud dad.

Aubrey Chambers Director, Global Oracle Solutions

Hitachi Consulting

@HighHeelNerd

Top Hashtags

1.  #bigdata

2.  #iot

3.  #Hitachi

4.  #innovation

5.  #Cloud

Most Retweeted

1.  @Hitachi_SocInn

2.  @HitachiOracle

3.  @HIT_Consulting

4.  @HDScorp

5.  @MikeWalkeyHDS

Top Content Sources

1.  forbes.com

2.  go.hitachiconsulting.com

3.  hbr.org

4.  businessinsider.com

5.  huffingtonpost.com

Ms. Chambers is passionate about social innovation, creativity and applying technology to strengthen human connections.

20


Julie Christie Worldwide Campaign Manager, IBM Global Alliances

IBM

@JewlChristie

Top Hashtags

1.  #Conv15

2.  #IBMatCONV15

3.  #IBM

4.  #IBMMicrosoft

5.  #Microsoft

Most Retweeted

1.  @IBMandOracle

2.  @CDelahaije

3.  @IBM

4.  @IBMGBS

5.  @MSFTConvergence

Top Content Sources

1.  fuelmarketernews.com

2.  ibm.com

3.  insights-on-business.com


5.  blogs.saphana.com

“As WW Demand Programs Leader for IBM's top and transformational accounts, I am excited to help shape new programs that contribute to IBM's

continued growth and market leadership.”

21


Kristine Cornwall Director of Marketing

EMC

@kcornwall

Top Hashtags

1.  #EMCer

2.  #EMC

3.  #Cloud

4.  #DataProtection

5.  #TakeTheLeap

Most Retweeted

1.  @EMCStorage

2.  @RockOn8197

3.  @EMCcorp

4.  @EMCProtectData

5.  @esg_global

Top Content Sources

1.  emc.smh.re

2.  instagram.com

3.  thecoreblog.emc.com

4.  fortune.com

5.  emc.com


22

Ms. Cornwall recently led a channel partner launch for a new entry-level storage system that resulted in 200 systems sold in the first two days.

Luis I. Cortes Head of Partner Marketing - JBoss Middleware

Red Hat

@licortes_redhat

Top Hashtags

1.  #redhat

2.  #JBoss

3.  #ISV

4.  #systemsintegrator

5.  #OpenShift

Most Retweeted

1.  @RedHatIberia

2.  @RedHatPartners

3.  @amadeusinnov

4.  @JBoss

5.  @3scale

Top Content Sources

1.  redhat.com

2.  linkedin.com

3.  vts.inxpo.com

4.  austin2015.apistrat.com

5.  azure.microsoft.com

“Red Hat just passed the $2 billion mark in yearly revenue with 2/3 of our business being partner-related. Our work with partners is key to our even greater growth!"


23

Kristyl Crayton Principal Partner Marketing Manager

EMC

@KristylCrayton

Top Hashtags

1.  #EMCer

2.  #EMC

3.  #ViPR

4.  #ScaleIO

5.  #ECS

Most Retweeted

1.  @SportsCenter

2.  @denzelval45

3.  @EMCcorp

4.  @MagicJohnson

5.  @MassWomen

Top Content Sources

1.  emc.com

2.  youtube.com

3.  emergingtechblog.emc.com

4.  community.emc.com

5.  storageswiss.com

I ♥ all things Marketing. I'm an avid reader. Shopper. Reality TV watcher. Lifelong Learner. Currently doing distributor partner marketing at EMC.


24

April Crichlow Sr. Director, Global Indirect Channel Marketing

SAP

@aprilcrichlow

Top Hashtags

1.  #SAPSMESummit

2.  #SMB

3.  #SAP

4.  #navsmbchat

5.  #digitaltransformation

Most Retweeted

1.  @SAPSmallBiz

2.  @SAPMidsize

3.  @brianmoran

4.  @Ursula_Ringham

5.  @SAP

Top Content Sources

1.  digitalistmag.com

2.  scn.sap.com

3.  forbes.com

4.  americanexpress.com

5.  partneredge.sap.com

Ms. Critchlow is a mentor at BTECH, SAP’s first business technology high school and also leads Visionaries, the business community of Liberty Church in NYC.


25

Marty Denning Director, Industry and Partner Marketing

TWC, an IBM Company

@martydenning

Top Hashtags

1.  #WatsonAnalytics

2.  #iot

3.  #analytics

4.  #WeatherMeansBiz

5.  #Weather

Most Retweeted

1.  @IBMAnalytics

2.  @weatherchannel

3.  @EasyAnalytics1

4.  @IBM

5.  @MJVentrice

Top Content Sources

1.  ibmbigdatahub.com

2.  weather.com

3.  ibm.com

4.  wsi.com

5.  forbes.com

In addition to emerging tech and social media, Mr. Denning’s interests include tennis, skiing, education, travel, Cape Cod and anything ‘by the sea’.


26

Julie Koslen Diehl Sr. Manager Channel Marketing - Strategic Growth & Special Projects

Motorola

@koslen

Top Hashtags

1.  #GF

2.  #GraingerShow

3.  #GlutenFree

4.  #NRF16

5.  #CRW16

Most Retweeted

1.  @BigShoesNetwork

2.  @MotoSolutions

3.  @360incentives

4.  @experienceNRF

5.  @grainger

Top Content Sources

1.  bigshoesmidwest.com

2.  swarmapp.com

3.  celiac.org

4.  facebook.com

5.  nytimes.com

"I think I've had success in channel marketing because I've held positions at various parts of the relationship: as a channel partner, a wholesaler and a

manufacturer. It can be a complex relationship, perspective helps."


27

Anna Dorcey VP, AMS Field and Partner Marketing/Global Enterprise Marketing

EMC

@AnnaDorcey

Top Hashtags

1.  #FortuneMPW

2.  #EMC

3.  #emcgivesback

4.  #checkinnightmare

5.  #circleoftrust

Most Retweeted

1.  @Alyssa_Milano

2.  @MadianMorante

3.  @alfamanf

4.  @EMCMX

5.  @Trizzp

Top Content Sources

1.  forbes.com

2.  adage.com

3.  community.emc.com

4.  hbr.org

5.  reflectionsblog.emc.com

An effective leader and change agent, Ms. Dorcey was named to CRN’s “EMC Women of the Channel” - Power 100 list in both 2014 and 2015.


28

David English President

TSL Marketing

@denglishtsl

Top Hashtags

1.  #marketing

2.  #B2B

3.  #SocialMedia

4.  #tech

5.  #TSLMarketing

Most Retweeted

1.  @JaredMWells

2.  @Marcdupa

3.  @tslmarketing

4.  @b2b_marketplace

5.  @cbreckles

Top Content Sources

1.  business2community.com

2.  forbes.com

3.  tslmarketing.com

4.  blog.tslmarketing.com

5.  cio.com

As TSL’s President, David oversees all aspects of TSL’s operations in North America, and is a regular contributor to the TSL Marketing Blog MarketNow.


29

Kristine M. Enes Worldwide Channel Marketing Manager, Business Analytics

IBM

@Kristine_Enes

Top Hashtags

1.  #IBM

2.  #IBMPartners

3.  #analytics

4.  #CognosAnalytics

5.  #iot

Most Retweeted

1.  @IBMPartners

2.  @EasyAnalytics1

3.  @simonlporter

4.  @IBM

5.  @IBMAnalytics

Top Content Sources

1.  ibm.com

2.  youtube.com

3.  businesspartnervoices.com

4.  thoughtsoncloud.com 5.  community.watsonanalytics.com

In her 18+ year career at IBM, Ms. Enes has held positions ranging from marketing, to business development, to sales operations and now

worldwide channel marketing for Analytics.


30

Jon Falker Senior Manager, Partner Marketing

Sunrun

@jfalk

Top Hashtags

1.  #gosolar

2.  #solar

3.  #sunrunpartner

4.  #sponsoredbythesun

5.  #sunrunsolar

Most Retweeted

1.  @Sunrun

2.  @TBBgapyear

3.  @qz

4.  @TechCrunch

5.  @USAGapYearFairs

Top Content Sources

1.  instagram.com

2.  greentechmedia.com

3.  bloomberg.com

4.  cleantechnica.com

5.  medium.com

“I have had success with my marketing programs because our team views the customer and the partner as equally important constituents.”


31

Melissa L. Friedman Senior Global Program Marketing Manager

SAP

@FriedmanMelissa

Top Hashtags

1.  #SAPVirtualAgency

2.  #SAP

3.  #RunSimple

4.  #ItsTimetoRunSimple

5.  #SAPmarketingacademy

Most Retweeted

1.  @SAPSmallBiz

2.  @TaraMead

3.  @aprilcrichlow

4.  @BillRMcDermott

5.  @DallasBizNews

Top Content Sources


2.  witter.com

3.  sapvirtualagency.com


5.  averetek.com

Ms. Friedman is a professional photographer, world traveler, marathon runner, Eagles fan, and global lead for SAP’s Virtual Agency.


32

Ron Furmaniuk Channel Marketing Manager (East)

Dassault Systemes SOLIDWORKS

@Gyroball

Top Hashtags

1.  #SOLIDWORKS

2.  #SWW16

3.  #SW16

4.  #3DXforum

5.  #sw17

Most Retweeted

1.  @SOLIDWORKS

2.  @3DSNorthAmerica

3.  @Dassault3DS

4.  @ShawnWasserman

5.  @workforwarriors

Top Content Sources

1.  blogs.solidworks.com

2.  blogs.3ds.com

3.  3dprint.com

4.  engineering.com

5.  solidsmack.com

An active community member, Mr. Furmaniuk is host of local community access show “ABOUT Town”, and a former Selectman for

the Town of Sterling, Massachusetts.


33

Steve Gasser Director, North America Channel and Alliance Marketing

Red Hat

@SteveGasserCO

Top Hashtags

1.  #redhat

2.  #rhnapc

3.  #opensource

4.  #containers

5.  #Microsoft

Most Retweeted

1.  @RedHatPartners

2.  @jackieyeaney

3.  @marcobillpeter

4.  @WinterPark

5.  @AllenToussaint

Top Content Sources

1.  redhat.com

2.  youtube.com

3.  enterprisersproject.com

4.  forbes.com 5.  verticalindustriesblog.redhat.com

“There are a lot of places I like, but I like Colorado better.”


34

Michelle Gialanella Consultant, Partner Experience

Verizon Wireless

@ChannelMktMG

Top Hashtags

1.  #WOTC15

2.  #DTECH2016

3.  #WomenInTech

4.  #futuremaker

5.  #ifthetechfits

Most Retweeted

1.  @channelsmart

2.  @LeezaGibbons

3.  @ChannelMktMG

4.  @JZONeill

5.  @VZEnterprise

Top Content Sources

1.  forbes.com

2.  linkedin.com 3.  news.verizonenterprise.com

4.  channelpartnersonline.com



35

No stranger to technology, Ms. Gialanella holds certifications in IT and Cloud Solutions, Strategic Networking, Security Solutions, and

Advanced Communications.

Sommer Goodknecht Group Manager, Partner Marketing

Eaton

@SommerBGood

Top Hashtags

1.  #eatonengaged

2.  #SkimmLife

3.  #UPS

4.  #DataCenter

5.  #HyperCI

Most Retweeted

1.  @SwitchOnEaton

2.  @dorieclark

3.  @Inc

4.  @HarvardBiz

5.  @BizPowering

Top Content Sources

1.  switchon.eaton.com

2.  hbr.org

3.  inc.com

4.  crn.com

5.  linkedin.com

Ms. Goodknecht is Eaton’s Group Manager for Partner Marketing and was recently named one of CRN’s Power 100: Most Powerful

Women of The Channel (2014)


36

Meghan Grady Director, Channel Marketing

Twilio

@MegRaeGrady

Top Hashtags

1.  #Interconnect

2.  #AppsWorld

3.  #websummit

4.  #WebRTC

5.  #dws15

Most Retweeted

1.  @twilio

2.  @Airbnb

3.  @BIZZBY

4.  @HailoLondon

5.  @JustEatUK

Top Content Sources

1.  twilio.com

2.  instagram.com

3.  authy.com

4.  blogs.microsoft.com

5.  bloomberg.com

“My love of technology, people, and all things nerdy led me to leave the fashion world and the Southeast for the tech industry and the wild west

world of Silicon Valley… and have now brought me to London.”


37

Madeleine Hudson Dell Channel Marketing Communications, EMEA

Dell

@MaddyAtDell

Top Hashtags

1.  #iot

2.  #iWork4Dell

3.  #DellIoT

4.  #Dell

5.  #MWC16

Most Retweeted

1.  @Dell

2.  @DellOEM

3.  @DellChannelEN

4.  @MichaelDell

5.  @NvironLtd

Top Content Sources

1.  en.community.dell.com

2.  youtube.com

3.  linkedin.com

4.  bbc.co.uk

5.  powermore.dell.com

Ms. Hudson recently graduated Dell's IoT SME (Internet of Things Subject Matter Expert) program, and is a Social SME, trained and qualified to

advise on social strategies and IoT communications.


38

Matthew Hurley Corporate VP, Global Channels

Juniper Networks

@MT_Hurley

Top Hashtags

1.  #JuniperPartners

2.  #Juniper

3.  #NXTWORK

4.  #JuniperIDEAS

5.  #DataCenter

Most Retweeted

1.  @JuniperPartners

2.  @JuniperNetworks

3.  @ramirahim

4.  @mmarcellin

5.  @davesilke

Top Content Sources

1.  forums.juniper.net

2.  youtube.com


4.  hbr.org

5.  juniper.net

“Throughout my career, I have been valued for my motivational skills and my collaborative approach (…), whether operating in a small group setting with

the C-suite, or across a team of thousands in the worldwide theater.”


39

Maria Olson Kilgore Vice President Global Alliances

NetApp

@Maria_D_Olson

Top Hashtags

1.  #NetAppInsight

2.  #NetApp

3.  #DataFabric

4.  #gostanford

5.  #NetAppPartners

Most Retweeted

1.  @NetApp

2.  @NetAppPartners

3.  @NetAppEMEA

4.  @TomMendozaTalks

5.  @InsightEMEA

Top Content Sources

1.  community.netapp.com

2.  linkedin.com

3.  netapp.com

4.  forbes.com

5.  huffingtonpost.com


40

CloudNOW, the executive consortium for leading women in cloud and converging technologies, recognized Ms. Olson as one of the ‘Top 10 Cloud Evangelists’ for 2016.

Fred Krauss Global Alliances and Solutions Marketing

Centrify

@f_krauss

Top Hashtags

1.  #security

2.  #Cloud

3.  #IAM

4.  #CentrifyProtects

5.  #it

Most Retweeted

1.  @Centrify

2.  @ThomasRKemp

3.  @Rightpoint

4.  @cytang

5.  @alc8

Top Content Sources

1.  redmondmag.com

2.  blog.centrify.com

3.  computerworlduk.com

4.  krebsonsecurity.com

5.  youtube.com

Creative self-starter with deep experience in enterprise B2B software and services solutions, responsible for go-to-market strategy and execution

with strategic alliance ISV and SI partners.


41

A.J. Kriete Partner Marketing Manager

Zerto

@AJKriete81

Top Hashtags

1.  #Twitter

2.  #SocialMedia

3.  #bigdata

4.  #marketing

5.  #business

Most Retweeted

1.  @dr_morton

2.  @ProgressSW

3.  @tslmarketing

4.  @jeffbullas

5.  @jstorres

Top Content Sources

1.  socialquant.net

2.  forms.progress.com

3.  amazon.com

4.  forbes.com

5.  growthhackers.com

Dynamic channel marketer that gets results. Spotify junkie, craft beer enthusiast, and Boston sports nut.


42

Sara Levison Head of Channel Marketing, EMEA

HP

@SaraLevison

Top Hashtags

1.  #HPE

2.  #bigdata

3.  #HPEDiscover

4.  #DevOps

5.  #iot

Most Retweeted

1.  @HPE

2.  @HPE_BigData

3.  @CNNMoney

4.  @ConchiHPE

5.  @CRN

Top Content Sources

1.  community.hpe.com

2.  hpe.com

3.  forbes.com

4.  hbr.org

5.  youtube.com

Ms. Levison’s interests include “IT, any new gadgets, yoga, running, hiking, kids (mine), continuous learning & improvement (kaizen!), fine wine, good

food, great company :-)”


43

Karen Lorentson Director, Americas' Channel Marketing

Autodesk

@KarenLorentson

Top Hashtags

1.  #content

2.  #marketing

3.  #3DPrinting

4.  #business

5.  #SocialMedia

Most Retweeted

1.  @autodesk

2.  @AutodeskRevit

3.  @bim42

4.  @CADD

5.  @hagerman_co

Top Content Sources

1.  inc.com


3.  forbes.com 4.  contentmarketinginstitute.com

5.  3dprintingindustry.com

When not working to support partners at Autodesk, Ms. Lorentson enjoys the outdoors — especially road biking or hiking with her family and dog.


44

Tara Mead Director, Global Indirect Channel Marketing

SAP

@TaraMead

Top Hashtags

1.  #SAPmarketingacademy

2.  #SB50disrupt

3.  #SAPMarketingAcademyLive

4.  #SAPTechEd

5.  #blab

Most Retweeted

1.  @SAPSmallBiz

2.  @aprilcrichlow

3.  @BelfastHourNI

4.  @digitalistmag

5.  @HuffPostTech

Top Content Sources


2.  news.sap.com


4.  sap.com

5.  linkedin.com

“I am passionate about helping our partners excel in marketing and become thought leaders in their chosen markets by working together my colleagues to

deliver the marketing insight, tools and support that they need.”


45

Michael Miller President, Strategy, Alliances & Marketing

SUSE

@michaelwmiller

Top Hashtags

1.  #SUSECon

2.  #linux

3.  #SC15

4.  #LinuxONE

5.  #SUSECon2015

Most Retweeted

1.  @SUSE

2.  @michaelwmiller

3.  @linuxfoundation

4.  @StevenDickens3

5.  @opnfv

Top Content Sources

1.  suse.com

2.  youtube.com

3.  linux.com

4.  zdnet.com

5.  linuxfoundation.org

Mr. Miller is President of Strategy, Alliances & Marketing at SUSE… and also a self-described “gadget fiend, amateur artist and serious family guy.”


46

Maeve Naughton Senior Partner Marketing Programs Manager

Intacct

@MaeveNaughton

Top Hashtags

1.  #Intacct

2.  #IA15

3.  #Cloud

4.  #ERP

5.  #IntacctAdvantage

Most Retweeted

1.  @Intacct

2.  @AcctTwo

3.  @Benioff

4.  @ArxisCloud

5.  @CPAcom

Top Content Sources

1.  blog.intacct.com

2.  accttwo.com

3.  prnewswire.com

4.  blog.hubspot.com

5.  youtube.com

“To succeed with channel marketing, the most important thing is to make life easy for the partners through communication, processes and programs."


47

Sean O'Connell Director, Channel Marketing

ThreatMetrix

@seanloconnell

Top Hashtags

1.  #cybersecurity

2.  #GartnerIAM

3.  #cybercrime

4.  #RSAC

5.  #digitalidentity

Most Retweeted

1.  @ThreatMetrix

2.  @armennajarian

3.  @pingidentity

4.  @mcichon

5.  @Netskope

Top Content Sources

1.  pingidentity.com

2.  threatmetrix.com

3.  digitalidentitysummit.com

4.  techcrunch.com

5.  america.aljazeera.com

When not supporting partners at ThreatMetrix, Mr. O’Connell volunteers with local non-profit organizations including Habitat for Humanity of

Greater San Francisco and Second Harvest Food Bank.


48

Pascal Pellier Head of Global Partner Marketing

Alcatel-Lucent Enterprise

@Pascal_Pellier

Top Hashtags

1.  #ALEpartnerday

2.  #hospitality

3.  #HotelTech

4.  #ALE

5.  #marketing

Most Retweeted

1.  @ALUEnterprise

2.  @PAThiebaut

3.  @CMITfr

4.  @YacineMahfoufi

5.  @ALUE_MEA

Top Content Sources

1.  enterprise.alcatel-lucent.com

2.  youtube.com

3.  healthcareitnews.com

4.  linkedin.com

5.  theoryglobal.com

Mr. Pellier is an IT channel expert, Sea, Bretagne & Sailing fanatic, and Rotary International member based in Paris.


49

Michael Quince Director Channel Marketing

Shoretel

@quincemichael

Top Hashtags

1.  #UC

2.  #ShoreTelConnect

3.  #BuildABetterMeeting

4.  #UComs

5.  #Cloud

Most Retweeted

1.  @shoretel

2.  @MarkRobertsCMO

3.  @ITEXPO

4.  @iweinstein

5.  @Channel_Online

Top Content Sources

1.  shoretel.com

2.  inc.com

3.  forbes.com

4.  hbr.org

5.  entrepreneur.com

Mr. Quince is an experienced telco executive and proven performer in negotiating contracts, establishing strong business partner relationships, and strategic planning.


50

Jeanne Quinn Manager, Social & Digital Experience Strategy, Global Partner Marketing

Cisco

@JeanneQuinn

Top Hashtags

1.  #MassWomen

2.  #DemDebate

3.  #DemTownHall

4.  #girlboss

5.  #innovation

Most Retweeted

1.  @AdamMGrant

2.  @MassWomen

3.  @shondarhimes

4.  @candychang

5.  @HollyChessman

Top Content Sources


2.  blogs.gartner.com

3.  newsroom.cisco.com

4.  slate.com

5.  neighborland.com

“Dot connector, dog lover & drummer. Love the beach, love to laugh, love my family.”


51

Jenn Reed VP, Channel Marketing

Channel Maven Consulting

@jennannreed

Top Hashtags

1.  #channelpartners

2.  #marketing

3.  #B2B

4.  #channelmarketing

5.  #SocialMedia

Most Retweeted

1.  @emsuper

2.  @ChannelMaven

3.  @CA_Partners

4.  @bubbapage

5.  @CAWorld

Top Content Sources

1.  channelmavenconsulting.com

2.  forbes.com

3.  inc.com

4.  thevarguy.com


Favorite quote on collaboration: “A small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.”

- Margaret Mead


52

David Riordan Global Alliance Director

Sage

@Sage_DavidR

Top Hashtags

1.  #SageLive

2.  #WebSummit2015

3.  #SageMentorHours

4.  #trello

5.  #SalesforceTour

Most Retweeted

1.  @Inc

2.  @jenniferwarawa

3.  @sageireland

4.  @sageuk

5.  @AccentureTech

Top Content Sources

1.  linkedin.com

2.  inc.com

3.  salesforce.com

4.  youtube.com

5.  blog.close.io

“My philosophy is that strong communication skills are at the core of any great partnership. By understanding and identifying both opportunities (blue sky or

day-to-day) and challenges, we can build for mutual success.”


53

Adriana Scalora Worldwide Channel Partner Marketing

Pure Storage

@PureAdriana

Top Hashtags

1.  #PureStorage

2.  #PureAccelerate

3.  #HelloPossible

4.  #storage

5.  #allflash

Most Retweeted

1.  @PureStorage

2.  @PurePartners

3.  @Corus360

4.  @ilvolo

5.  @scott_dietzen

Top Content Sources

1.  blog.purestorage.com

2.  prnewswire.com

3.  youtube.com

4.  linkedin.com

5.  crn.com

Fluent in four languages and having lived in four countries, Ms. Scolara is truly a global marketing executive, with a passion for connecting people,

technology, and partnerships.


54

Matt Shaw Partner Marketing Executive

Microsoft

@Matt_A_Shaw

Top Hashtags

1.  #WPC16

2.  #FutureDecoded

3.  #WPCUK

4.  #msPartner

5.  #IAMCP

Most Retweeted

1.  @mspartnersuk

2.  @MSFTBusinessUK

3.  @msPartner

4.  @satyanadella

5.  @VirginAtlantic

Top Content Sources

1.  blogs.technet.com

2.  mspartner.microsoft.com

3.  partner.microsoft.com

4.  microsoft.com 5.  futuredecoded.microsoft.com

Mr. Shaw is currently focused on Microsoft’s Partner Enablement events program, including the Worldwide Partner Conference and Partner of the Year Awards.


55

Jean Paul Sigwalt Director of Channel Marketing Europe - One Channel Marketing

IBM

@jpsigwalt

Top Hashtags

1.  #IBMPartners

2.  #IBMCloud

3.  #Cloud

4.  #IBMPWLC

5.  #Digital

Most Retweeted

1.  @IBMPartners

2.  @simonlporter

3.  @ABNaveen1626

4.  @anke_philipp

5.  @BillPeckIII

Top Content Sources

1.  businesspartnervoices.com

2.  thoughtsoncloud.com

3.  ibm.com

4.  developer.ibm.com

5.  crn.com

“My mission is to design and deliver client-centric marketing that will make and capture markets, and bring to life brand relevance for all of our constituents.”


56

Ira Simon VP Global Partner Marketing & Communications

SAP

@IraASimon

Top Hashtags

1.  #SAP

2.  #SAPPartners

3.  #iot

4.  #fkom2016

5.  #SB50

Most Retweeted

1.  @SAPPartnerEdge

2.  @IraASimon

3.  @SAP

4.  @SAPSmallBiz

5.  @RCardenutoSAP

Top Content Sources


2.  scn.sap.com

3.  youtube.com

4.  thevarguy.com

5.  forbes.com

“Partnering is a delicate balance of openness, simplicity and a desire to succeed. The cookie-cutter approach simply does not work. Programs that

make it easy for partners to do business the way they define it are winners.”


57

Karin Slenders Head of Audience & Industry Marketing

SAP

@KarinSlenders

Top Hashtags

1.  #SAP

2.  #Airbnb

3.  #datavisualisatie

4.  #delawareconsulting

5.  #DigitalMindset

Most Retweeted

1.  @SAP_Nederland

2.  @CapgeminiNL

3.  @SolmateGroup

4.  @Anova_Seafood

5.  @Capgemini

Top Content Sources

1.  automatiseringgids.nl

2.  bd.nl

3.  blogit.nl

4.  capgemini-consulting.com

5.  cloudworks.nu

“Collaborations and marketing challenges motivate me … I discover what moves people and effortlessly look for new roads we can travel together.”


58

Christopher Sullivan Vice President, Global Channels & Alliances

Hortonworks

@CRSSULL

Top Hashtags

1.  #partnerworks

2.  #Hadoop

3.  #bigdata

4.  #rolltrain

5.  #CRNAwards

Most Retweeted

1.  @HDPartnerworks

2.  @hortonworks

3.  @ExpressJrMens

4.  @JamesVarney16

5.  @Microsoft

Top Content Sources

1.  hortonworks.com

2.  cmswire.com

3.  hadoopsummit.org

4.  linkedin.com

5.  youtube.com

“Life is family, sportfishing, fitness, USMC & The Citadel.”


59

Meaghan Sullivan Vice President, Global Indirect Marketing and SME

SAP

@MeaghanSV

Top Hashtags

1.  #SAP

2.  #SB50disrupt

3.  #Entrepreneurs

4.  #fkom2016

5.  #ItsTimetoRunSimple

Most Retweeted

1.  @MaryannWMen

2.  @SAPSmallBiz

3.  @BillRMcDermott

4.  @wef

5.  @almountain

Top Content Sources


2.  youtube.com

3.  blab.im

4.  forbes.com

5.  sapsponsorships.com

Ms. Sullivan has been ranked in the Top 100 Women in the Channel by CRN for six years running - 2009 through 2015.


60

Angela Swenson Director of Marketing, Channel and Events

Ergotron

@aswen

Top Hashtags

1.  #edtech

2.  #JustStand

3.  #LearnFit

4.  #Ergotron

5.  #schoolsthatmove

Most Retweeted

1.  @Ergotron

2.  @ErgoEdTech

3.  @ErgotronEurope

4.  @edwebnet

5.  @ErgoHIT

Top Content Sources

1.  ergotron.com

2.  youtube.com

3.  bbc.co.uk

4.  ntxe-news.com

5.  home.edweb.net

Ms. Swenson is focused on helping partners deliver productivity and wellness in Healthcare, Education, Industrial Manufacturing and Corporate Office settings.


61

Jeff Thein VP Global Partnership Marketing

TWC, an IBM Business

@jeffthein

Top Hashtags

1.  #CognitiveEra

2.  #IBM

3.  #ChefWatson

4.  #cognitivecomputing

5.  #hike

Most Retweeted

1.  @IBMWatson

2.  @FactsInYourFace

3.  @gassel

4.  @wef

5.  @davidwkenny

Top Content Sources

1.  instagram.com

2.  ibm.com

3.  weforum.org

4.  fortune.com

5.  telegraph.co.uk


62

“I love to build and lead teams, create and grow new brands and products, and interface with partners who share the same interests.”

Mike Walkey Senior Vice President - Global Partner Organization

Hitachi Data Systems

@MikeWalkeyHDS

Top Hashtags

1.  #HDSPartner

2.  #FlashStorage

3.  #allflash

4.  #iot

5.  #analytics

Most Retweeted

1.  @HDScorp

2.  @Gartner_inc

3.  @HDSPartner

4.  @Chris_Mellor

5.  @EdParolisiHDS

Top Content Sources

1.  community.hds.com

2.  crn.com

3.  hds.com

4.  gartner.com

5.  idc.com

As SVP of the Global Partner Org at Hitachi Data Systems, Mr. Walkey is focused on IT transformation through innovation and partnership.


63

About Us

Find out why Channel Marketing teams love Elastic Grid.

Elastic Grid loves channels and is focused on delivering an enhanced partner experience through its scalable, easy-to-use channel marketing platform. Providing partners with 1:1 personal support, Elastic Grid helps B2B channel teams scale marketing programs globally, successfully grow partner adoption and drive more business for their channel partners and reseller networks. Elastic Grid differentiates itself with a partner-first approach. By combining a scalable marketing platform and real-time analytics with personal marketing support for every partner, Elastic Grid is revolutionizing the partner experience by creating a channel solution that partners love to use.

Over 5000 partners around the world depend on Elastic Grid to generate over 200,000 net new leads and more than $2.5 billion in pipeline revenue.

Elastic Grid

blog.elasticgrid.com

@Elastic_Grid

Channel driven businesses depend on Elastic Grid. Request a demo today.

[email protected] | www.elasticgrid.com

Watch Elastic Grid and SiriusDecisions’ Webinar

Why effective

channel marketing takes more than just

campaigns and technology

65


Social Insights for Decision Makers

Leadtail came about from our desire to help marketing executives tap into the power of social media to get closer to target buyers and radically improve their marketing strategies.

We work with innovative companies to develop social media strategies that leverage social insights research. Our team has developed and implemented content and social media programs for leading business brands and venture backed startups including: WageWorks, Robert Half, Neustar, Hoover’s, and Zuora, and NetBase.

We publish social insights reports about a variety of decision maker groups such as CMOs, HR professionals, IT executives, sales leaders, and CFOs. These reports have been referenced in leading business publications including: The Wall Street Journal, Forbes, Entrepreneur, Adweek, and MarketingProfs.

Interested in collaborating on a future social insights report? Email us: [email protected]

LinkedIn.com/company/Leadtail

Leadtail.com/blog

@Leadtail

66


leadtail-elasticgrid-social-insights-channel-marketers-2016

Documents