leadmill - app store optimisation
TRANSCRIPT
App store optimisation
An introduction
Mobile advertising that matters
Why App Store optimisation matter$?ASO produces the highest ROI of anyUser Acquisition (UA) channel.
It increases rankings and grows installvolume from overall and categorytoplist discovery.
ASO increases relevant number of installs from app store searches.
Use App Store Optimisation to increaseRoaS from any paid UA campaigns.
Increases rankings and impressions on Google mobile-Search Engine ResultsPages
App Store Search Google Search
App Store optimisation frameworkThe Leadmill ASO Framework is divided intothree key areas
SEarch
ASO for youR APP, is what SEO & CRO is for your website – Get it
right and begin to benefit today
indexing Appeal
ASOframework
Does your app appear in relevant searches in App Store
and Google Mobile Search?
App Store optimisation areas
SEarch
indexing Appeal
ASOframework
Search optimisation aims to maximise yourapps rankings & visibility on relevant appstores and Google searches.
Search optimisation
Appeal optimisation aims to attract peopleto visit your app store page and convincethem download your app.
Appeal optimisation
App indexing is to ensure your in-app content appear on relevant searches in app stores and on Google.
App indexing
App Store optimisation in a contextASO has crucial influence on your paid & organic useracquisition & retention efforts
App storeoptimisation
Retention &engagement
App promotion
360° appstrategy
Ste
ASORoadmap
Audit & Ongoing
performing an ASO Audit for your app
Audit - highlights
Ongoing - highlights
1. Post Auditü Audit reporting & implementation
ü Tips & recommendationsü Action points for CRO, Engagement & Retention
2. Roadmap for Ongoing Processü Ongoing pre-update audits
ü Keywords / metadata monitoring for Searchü On-page and off-page split testing
”We Got Your Back”
1. Search: ü App store visibility
ü Google Search visibilityü Keyword analysis
2. Appeal: ü Algorithm-friendly app title &
description checkupü Screenshot appeal
ü Review analysis
ü Keyword analysis
”State of the App”
3. Indexing: ü Metadata analysis
ü In-app content visibilityü Google Search friendliness
Day 1 Monthly
Monitoring
Day 14
Implementing
Day 7
Audit
App store optimisation - roadmap
Monthly
Aso services & pricing
ü Search optimisationü Appeal optimisationü App indexingü Keyword analysisü Rating & review analysisü Trackingü Reports
Audit Ongoing
ü Keyword monitoringü Pre-update mini-auditü Seasonal focusü Visual & textual testingü Monthly reporting
”State of the App” ”We Got Your Back”
Smallü Keyword monitoringü Pre-update mini-auditü Seasonal heads-upü Visual & textual testingü Monthly reportingü Competitors monitoringü Ratings & review monitoringü Planning for key eventsü Keyword reviewü Weekly reporting
Premium
✕ Competitors monitoring✕ Ratings & review monitoring✕ Planning for key events✕ Keyword review✕ Weekly reporting
ü From € 1.000 / monthü 3 months minimumü 6-12 months plan available
Pricing
ü From € 1.500 / monthü 3 months minimumü 6-12 months plan available
Pricing
ü From € 8.000 per marketü Package pricing available for
additional markets / apps
Pricing
ü 1 marketü iOS & Android
Covers
Standard
Are you ready to do aso? Join us for a talk – no strings attached.
T: +45 36 946 374E: [email protected]
W: Leadmill.com
Mobile advertising that matters