The Basics of App Store

Optimisation in 2015

Basics

● Introduction

● Basic Means

○ Keyword Search

■ Brainstorm

■ Evaluation

○ Visuals

■ Apps Developed By PixelCrayons

○ Reviews and ratings

● Why PixelCrayons

What is an App Store Optimization (ASO)App Store Optimization (ASO) is similar

to Search Engine Optimization (SEO).

SEO is for web content whereas ASO is

for mobile apps.

It is the process through which the

visibility and popularity of an app in an

app store is increased. As the visibility

of an app in the app store increases,

the number of downloads of that app

also increases.

Why & How is it done?App Store Optimization is done basically to

divert the traffic to your app.

In order to achieve that feat, you need to

put up content that people search in the

app store.

Be it an - app name, app description, app

logo or the screenshots

You have to make sure that you put content

that will project the app to the users and

increase its popularity.

US Number:

T: +1 347-630-9630

(0400 – 1330 HRS EST)

UK Number:

T: +44 1923-606-162

(0900 – 1900 HRS GMT)

Australia Number:

T: +61 2-8015-5687

(1300 - 2300 HRS AEST)

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Keyword SearchThis method is similar to that employed in

SEO. Using analytical tools, you have to find

out the most searched keywords related to

your app.

And then, you have to plant these words

strategically in the page content in the app

store, so that the search using those keywords

will have the most probability of finding your

app.

This is the best way to obtain organic and

natural flow of traffic to your app in the app

store.

Brainstorm The KeywordsFirst step is to make the list of keywords you

need to focus. Regardless of whether you’re

marketing a website or agency app, you need

to get into your user’s mind.

What if, you have a little research

experience? Here are the tips & tricks

marketers use to think up keywords while

starting from zero.

Do some competitive research - Look

through your competitors’, app reviews

looking for common terms.You can focus on

functions and use cases of the applications.

Evaluate Your KeywordsYou need to trim down the list. Obviously you don’t want to put in your efforts which are not

performing well. How would you find out that which keyword is performing or not?

a) Relevance: Choose the keywords which should direct the customers to your app. Don’t waste

your efforts by listing irrelevant keywords just because you see them trending.

b) Competition Level: Millions of apps comes with the natural competition for some keywords.

Primary focus should be getting top of the list in which you can.

Suggested Tool: Google AdWords Keyword Planner

c) Traffic: Search volume of the keyword should be considered while shortlisting the keyword.

Suggested Tool: Google AdWords Keyword Planner

VisualsVisuals are the main features of your app

that attract the attention of the users. It is

crucial that you put up the most appealing

images in areas such as app logo and

screenshots. The first two screenshots are

the most important ones as those will be

displayed first in your app, putting up a

video trailer is another useful way of

attracting traffic. Make sure that you include

the most appealing features of your app in

the most eye-catching manner in the video.

App designed & developed by

Apps Developed By PixelCrayons

US Number:

T: +1 347-630-9630

(0400 – 1330 HRS EST)

UK Number:

T: +44 1923-606-162

(0900 – 1900 HRS GMT)

Australia Number:

T: +61 2-8015-5687

(1300 - 2300 HRS AEST)

Continue Reading

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Reviews & RatingsCustomer Reviews and ratings play an

important role in directing traffic to

your app. In your app, add a feature to

ask the user to rate and review the

app every now and then. Ensure that

the first two reviews that you put in

your page in the app store is the best

reviews that you received.

PixelCrayons and App Store OptimizationPixelCrayons is an award winning digital agency which specializes in web and mobile

design and development, along with marketing solutions. It has all the right tools

required to keep the traffic flow to your mobile app, up and running. PixelCrayons will

help your app reach popular charts in no time with its efficient and creative App Store

Optimization techniques. You will most definitely be happy with the results you get.

Reach Us At :-

Facebook : https://www.facebook.com/PixelCrayons

Twitter: https://twitter.com/PixelCrayons

Google+: https://plus.google.com/+Pixelcrayons/posts

LinkedIn: https://www.linkedin.com/company/pixelcrayons

Contact Details

US Number:

T: +1 347-630-9630

(0400 – 1330 HRS EST)

UK Number:

T: +44 1923-606-162

(0900 – 1900 HRS GMT)

Australia Number:

T: +61 2-8015-5687

(1300 - 2300 HRS AEST)

Thank You!