leading with noble purpose
TRANSCRIPT
Leading with Noble Purpose
Lisa Earle McLeod
Lisa Earle McLeod
Your interactions determine your success or failure. In everything.
Knowledge is not enough
Skills are not enough
Skills are not enough
Agenda• Why purpose drives growth
• Purpose and morale
• Defining your noble purpose
• Shaping your narrative
• The power of storytelling
• The duality of senior leadership
Connection &
Meaning
Workforce CultureComplexity
Workplace Changes
Workforce - Ambivalent 70% disengagement*
*Gallup Research
Complexity
Purpose
Text
• Purpose and value driven organizations outperform the market by 15:1—and outperform comparison companies by 6:1
• Organizations who center their business on improving people’s lives have a growth rate triple that of their competitors.
• Salespeople who strive to make a difference to their customers outsell salespeople who are primarily focused on their own sales goals.
The Business Case
Purpose drives growth
Organizations who center their business on improving people’s lives have a growth rate triple that of their competitors.
Purpose improves morale
People are driven by autonomy, mastery and purpose. It makes work more meaningful.
Purpose drives sales
Salespeople who strive to make a difference to their customers outsell salespeople who are primarily focused on on sales targets and money.
The internal conversation
becomes the external conversation.
What Makes the Top 2% More Successful?
Top 2%10,000 hours observation
One in nine American works in sales
But so do the other eight
Your NSP
• What impact do you have on customers?
• How are you different from your competitors?
• On your best day, what do you love about your job?
Impact on customers
1. 2. 3.
Why you’re different
1. 2. 3.
What gets you excited.*
1. 2. 3.
*about your job
Sample NSP’s• We help people build a better world. (Meridian Systems)
• We make transportation safer, faster, and more reliable. (Graham-White Manufacturing)
• We help small businesses be more successful. (CMIT Solutions)
• We help people create financial success. (Capital G Bank)
• We turn employees into leaders. (getAbstract)
• We unclog the wheels of justice. (Orange County Superior Court)
• We help organize our clients’ information and make it universally accessible and useful (Google)
• We help leaders drive revenue and do work that makes them proud. (McLeod & More, Inc.)
• We bring health and hope into the lives of patients. (Sunovion)
Alignment
Organizational Cost
Profit
People
Products
Process
Promotion
Profit
People
Products
Process
Promotion
Profit
People
Products
Process
Promotion
Profit
People
Products
Process
Promotion
Profit
People
Products
Process
Promotion
Profit
People
Products
Process
Promotion
Profit
People
Products
Process
Promotion
NSP ?
Purpose = Focus
Common signs of purpose erosion
• Internal metrics become more important than external metrics • Silos emerge as groups focus on their specific targets• Internal discussions are always quantitative and rarely qualitative • Managers talk about industry leadership versus customer impact • Beating the competition takes precedence over serving customers
• Products become commoditized• Internal competition increases at the expense of the collective purpose
Where is your internal dialogue?Company- focused
• Internals metrics• Internal objectives and deliverables
•Coaching to the numbers •More quantitative conversations
How will this improve our revenue and profit?
Purpose-inspired
•Consumer impact•Customer/consumer experience
•Coaching to customer outcomes
•Quantitative and qualitative conversations
How will this improve life for our customers?
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ENGAGEMENT
Leadership
Leaders influence
interpretation
The way people interpret information determines
how they react to it.
Context Framing Content
Mindset Matters
Good Performers
Company focusedHave a plan
Think about productsWant to be successful
Like their jobs
The Top 2%SuperstarsCompany AND customer
focusedPlan AND flexible
Think customer first, then product
Create success for everyone Love their jobs!
The real difference between good and greatMastering the mental game
Mindset Matters
Content7%
Mindset93%
MindsetContent
Your Inner Dialogue
Five Superstar Mindsets
1. Embrace “AND”2. Sit with uncertainty3. Think backwards4. Create success5. Show up with LOVE
Sit with uncertainty
Your Brain On Fear
10 Second Game-Changer
BreatheThink
• My agenda AND their agenda
• I have a plan AND I’m flexible
Feel• Ignite positive
emotions 62
10 Second Game-Changer
Check List
Reignite Purpose: Elevating the Narrative
• Internal Language• Marketing• Leadership interactions • Metrics• Concrete examples• Quantitative• Qualitative• Stories
The Business Case
Purpose DrivesCulture
Customer’s voice front & center
Sustains people during times of challenge and change
www.McLeodandMore.com
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