leadership and career management in the digital era

Helping You Succeed in the Digital Era

Leadership and Career

Managementin the Digital Era

Executive Exchange MeetingApril 18, 2013

About the Speaker

Copyright © 2013, Courtney Shelton Hunt - all rights reserved2

Courtney Shelton Hunt, PhDCourtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations.

The Denovati Group enhances the success of individuals and organizations in the Digital Era through an alliance that provides thought leadership and guidance, research, consulting and training services, and a professional community that fosters the sharing of information and best practices. These objectives are accomplished through three divisions and two sub-brands:• Denovati Solutions• The Denovati Network• The Denovati Institute• SMART Blog• SMART Resources

2

http://www.linkedin.com/in/cshunt312

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Session Summary

Leadership: Have the requirements for success drastically changed, or are they fundamentally the same? Specifically: Do leaders need to exhibit new values, traits or

behaviors to be effective? If so, what are they? And on the flip side, are there values, traits and behaviors leaders need to stop exhibiting?

Should leaders be directly involved with social technologies? If so, where, how and to what degree?

What kinds of fiduciary responsibilities do new social and digital technologies present for leaders?

Career Management: How do professionals provide the same level of care and attention to their professional identities in cyberspace as they do to their presence and reputation in the physical world, especially when they are looking for their next career opportunity? Specifically, how do they Establish and manage a digital professional

brand? Define personal/professional boundaries and

protecting their privacy? Leverage digital tools and technology to achieve

their goals? Bridge the physical and digital worlds?

The Digital Era is fraught with challenges for senior professionals, but it also provides tremendous opportunities. Two of the biggest challenges are figuring out what it means to be a leader in the Digital Era and determining the best way to manage one’s career. This session offers food for thought and high-level guidance to address both by considering the answers to questions like the following.

WELCOME TO THE DIGITAL ERA

http://www.wikipedia.org/







http://www.facebook.com/

http://www.flickr.com/

http://www.linkedin.com/

http://www.ning.com/

http://www.reddit.com/

http://twitter.com/

http://www.wordpress.org/

http://www.youtube.com/


http://www.ebay.com/









Social Tech Makes the World Go ‘Round













http://www.reddit.com/

http://twitter.com/

http://www.wordpress.org/













PublicSocial Media

Sites

(Semi)PrivateDigital

Networks

Enterprise 2.0

Organizations Get “Social”

Intranet 2.0(Human Resources)

(Internal Communication)

KnowledgeManagement 2.0

BusinessIntelligence 2.0

ProjectManagement 2.0

Learning2.0


Social Business Applications

Accounting and Auditing Finance Law and Ethics Operations Management Knowledge Management Information Technology Leadership Communications Human Capital Management



New Software and Hardware New Forms of Digital Networks

Thinking beyond Social Technology

We’re talkin’ SMAC:Social, Mobile, Analytics, Cloud

In the Industrial Era In the Digital Era


+

“Real World” vs. “The Cloud”

DIGITAL ERA LEADERSHIP


4 Barriers to Social Media Adoption

http://www.sminorgs.net/2012/07/4-big-barriers-to-social-media-adoption-in-organizations-key-research-findings-.html


Accepting the “New Normal” Embracing Digital Era truths Comprehending how big the juggernaut really is Being able to “talk SMAC” – and walk that talk Accepting shifts in the balance of power and the

loss of control Letting go of Industrial Era notions of what “work”

is, as well as when, where, & how it takes place Recognizing that even “digital immigrants” need to

learn how to operate like “digital natives”


Digital Era Truths Interacting via social media and other digital

technologies is not a substitute for “real life” interactions. In the Digital Era, it IS real life.

The ability to leverage new technologies both strategically and tactically is important for organizations of all types, not just for-profit or consumer-oriented enterprises.

Technology adoption and adaptation is fundamentally a human endeavor.

High tech can be high touch.


New Perspectives and Behaviors Focus

– Placing a greater emphasis on where the organization is going than where it is and where it’s been

– Making time for environmental scanning and trend monitoring on a regular basis

– Developing a strategic, holistic perspective that guides tactical decisions and actions

Perspective– Thinking of new communication technologies as utilities rather than novelties – very powerful

utilities that require expert management

– Recognizing that social/digital technology can increase both efficiency and effectiveness

– Moving past simplistic ROI perspectives on whether and how to leverage new technologies; taking a longer-term view

Behavior– Developing digital competencies

– Being disciplined, and helping others do the same

– Moving from “command and control” to “listen and respond”

– Embracing the need to be humble, open, honest, transparent, engaging, and ethical, with great communication skills and high levels of emotional intelligence


Fiduciary Responsibilities Understanding Digital Era risks and managing them properly Understanding new and evolving legal and regulatory

requirements– Commercial law– Employment law– Industry-specific standards

Reevaluating governance standards– Leadership (e.g., Board of Directors)– Internal operations

Allocating sufficient resources (both financial and human capital) to meet Digital Era demands efficiently and effectively


Managing Human Capital in New Ways

Addressing organization impacts including– New positions

– Changes in existing roles and responsibilities

– Restructuring

Ensuring staff have the digital competencies they need to be successful in their jobs; recognizing that an LIY (learn it yourself) approach to new technologies is no longer effective (if it ever was)

Leveraging new technologies as part of talent management, career planning, leadership development, etc.

Digital Era Competencies Concepts: Ideas unique to the Digital Era, or that take on new meaning

in the Digital Era Tools: Specific enabling technologies or applications of technology Platforms: Environments in which multiple social technologies are

leveraged for specific purposes Skills: Capabilities unique to the Digital Era, or that take on new meaning

in the Digital Era Tactics: Specific means of leveraging social and

digital technologies to achieve goals and objectives

Management: Issues and challenges related to the development and implementation of social/digital engagement strategies and plans (including governance, risk, and human capital considerations), as well as the use of these technologies by individual employees



Technology Initiatives in the Digital Era:Leadership from the Top AND the Bottom

Strategic prioritizationResource allocationGovernancePolicies and guidelinesEducation and trainingParticipationOngoing support

Top

Bottom

Opportunity identificationExperimentationProofs of conceptSelf-directed learningEngagementOngoing needs

identification

DIGITAL ENGAGEMENT


http://www.twitter.com/


http://www.blogger.com/


http://en.wikipedia.org/wiki/RSS

http://www.wordpress.com/

http://www.netvibes.com/




http://hootsuite.com/


Food for Thought Everyone has a digital identity –

whether they want one or not Our digital identity and brand may

be more public and powerful than how we’re known and perceived in the physical world

If we can make time to take care of our physical appearance and put our best foot forward on earth, we should also make time to take care of our digital appearance and put our best foot forward in the cloud

Are you willing to make time to do things that are important to you, like get your hair done or go to the gym?

Would you leave the house without any pants on – or in torn/dirty clothes?

Time and Information Management


Constant change, lightning speed, and high volume are the “new normal”

You’re never going to find the time to develop proficiency – you need to make the time

Large (initial) investments of time are unavoidable Digital engagement is a marathon,

not a sprint It’s impossible to “have it all,” “do

it all,” or “know it all” Technology and tools can help, but

they can’t replace good judgment


Create a Social Media System


http://www.twitter.com/




http://en.wikipedia.org/wiki/RSS

http://www.wordpress.com/

http://www.netvibes.com/




http://hootsuite.com/


LinkedIn Profile Tips Make sure your profile is public Keep your name simple Include an appropriate picture Customize your public profile url Highlight what you offer, not what you want Add a link to your Twitter account if you want people

to follow you Identify and order your top 10 skills so people can

easily endorse you for them Make it easy for people to get in touch with you Don’t include personal information or activity


Building a LinkedIn Network

Your criteria for deciding which connection invitations you accept depends on your goals and objectives

Your decisions about whom to connect with should also be goal-driven

Connection etiquette– Be wary of inviting everyone from your email contacts– A personal note is good, but not always necessary

Remember that group memberships automatically (and dramatically) expand your potential network


Engaging in LI Groups Group benefits– Learning– Expanding your network– Practicing and experimenting with ideas

Joining – and leaving – groups– Focus on those that are the most relevant– Decide which ones should appear on your profile– Use the settings to manage activity flows– Try to review your group memberships once a quarter– Don’t hesitate to leave a group if it’s not providing value


Engaging in Dialogue on LI Participate in Groups– Add items– Comment on items added by others (publicly and

privately)– Reach out to individuals in groups

Join other conversations– Ask and answer questions (this feature is going away)– Participate in polls

Share status updates– Add your own 1-5 times/week– Comment on the status updates of others

Send/receive messages


Twitter: It’s Not What You Think Twitter views itself as an “information network”

rather than a “social network” Twitter is a powerful listening channel - it’s a great

way to receive and screen a high volume of news, information and resources efficiently and effectively

Every professional can benefit from having a Twitter account

The best way to determine Twitter’s potential value is to give it a try– It is perfectly appropriate to open a Twitter account with the intent to

just listen– Focus on using Twitter professionally rather than personally, including

staying current with local, national, and global news


Twitter Guidelines Set up an account

– Establish an appropriate, professional-sounding handle

– Include a professional picture Follow high quality Tweeters

– News groups (e.g., NPRnews)– Professional groups (e.g., @AICPA, @ChicagoHR)– Alumni groups (e.g., @WMAA)– Organizations you want to work for– Thought leaders in your field

Tweet rules– Listen before tweeting– Think before you tweet– Separate the personal and the professional– Don’t publicly tweet private messages– Manage the signal/noise ratio

http://twitter.com/nprnews

http://twitter.com/WMAA

http://twitter.com/attnews

http://www.msnbc.msn.com/id/29796962/

http://www.davidhenderson.com/2009/01/21/key-online-influencer/

http://www.davidhenderson.com/2009/01/21/key-online-influencer/

http://twitter.com/asklizryan

http://twitter.com/SHRM_Research


Facebook Guidelines I Decide on your personal/professional boundaries– What are your “friending” rules?– What aspects of your professional life do you include on

FB? Set your privacy settings to reflect the boundaries

you’ve established– Global settings– Settings by application– Settings by individuals/groups– Settings for individual items

Facebook Guidelines II Decide on some rules/guidelines for what

you share– How much and what type of information (e.g.,

photos, videos) will you share?– What groups will you join, what pages will you

like?– What kinds of status updates will you post?

Never take anything for granted– Think about who your friends are– Consider the propriety of your posts and your

comments before you share them– Assume that anything you share privately could

in fact become public


http://www.geelongadvertiser.com.au/article/2009/08/10/92301_bizarre-news.html

Google Plus (G+) This platform is still emerging, and it’s hard to gauge what its

ultimate success will be If you feel like you need to have a public, professional

presence on a social network, G+ offers a good alternative to FB (and if you use gmail you automatically have a G+ account anyway!)

Use G+ similar to how you would use LI and Twitter with respect to things like:– How you set up your profile– Who you follow– The kinds of status updates and content you share– How you engage


Communication Principles I Never forget the importance of managing your professional

brand/identity– Listen before commenting– Think before you write– Maintain professionalism at all times

The best way to achieve your goals is to focus on others:– Where is their pain?– What are their challenges, goals, needs?

Be respectful of– Time constraints– Power differentials

Act and speak with integrity



Communication Principles II It’s what you say … Make sure your content

– Is high quality and relevant– Demonstrates your unique value whenever

possible And how you say it …

– Use proper grammar and check for typos– Don’t ignore the importance of social graces –

even if others do – Communicate in an age- and situationally-

appropriate manner– Convey confidence in positive and genuine

ways; be open and inviting– Make sure your messages are succinct but

complete, and try to leave them wanting more

Managing Information Flows


http://www.netvibes.com/en

Netvibes Example


Other Platforms to Use


http://www.visualcv.com/www/indexc.html

http://www.slideshare.net/

http://wordpress.com/

http://box.net/


http://www.blogtalkradio.com/

http://www.apple.com/itunes/


http://nursesconnect.ning.com/

http://www.finance30.com/?xg_source=ningcom

http://www.typepad.com/

http://www.squarespace.com/



Other Platforms: Guidelines

Don’t assume people will want to “listen” just because you feel like you have something to say

Make sure you can maintain the commitment to creating content over time

Establish appropriate, professional-sounding account and blog names Make sure you can consistently add unique value

– Don’t rehash the ideas of others– Don’t plagiarize

Balance openness with a desire to protect your intellectual capital Take a multi-media approach to sharing your ideas; choose the media

that best fit your message(s) Leverage all available channels to spread the word, build an audience,

and optimize results

If you want to share your own material …

MANAGING YOUR DIGITAL BRAND

Steps in a Digital Make-Over

Step 1: Review and Critique– Conduct internet searches on yourself– Evaluate your public profile on social media

platforms– Get someone else to critique specific

accounts/activityStep 2: Make-OverStep 3: Maintenance


Conduct Internet Searches on Yourself

Look for: Publicly available information and activity you thought was

private References to and/or information about you shared by others Potentially embarrassing or misunderstood images and/or

content


Personal activities, affiliations, and perspectives that may impact your professional life (rightly or wrongly)

Potential cases of mistaken identity

Evaluate your Public SM Profiles

Look for: Content that is incomplete, out of date, and/or

inaccurate Potentially embarrassing or misunderstood images

and/or content, as well as those that could undermine your professional brand


Typos and grammatical errors Broken links Publicly-displayed information

you’d like to keep private

Step 2: Make-Over Delete risky content when/where you can Board up digital properties you no longer use Lock the doors that need to be locked Make sure your front porches are presentable Direct people to the “right” you, and make yourself

easy to find


Step 3: Maintenance

Review and update your public profiles

Choose your friends wisely


Think before you tweet, comment, update, blog, etc.

Set up internet search alerts at regular intervals Keep a current inventory of your digital properties Review and clean up your digital inventory

periodically

ABOUT THE DENOVATI GROUP

http://denovati.com/denovati-digital-network


The Denovati…Pronunciation guide: day-no-VAH-teeDeconstructing the term:– DE = Digital Era– NOV = short for novani, the Latin term for colonists,

immigrants, new residents…– ATI = those who seek knowledge and/or are in the know

The Denovati areDigital Era explorers, pathfinders and pioneers

who seek to understand and effectively leverage social and digital technologies


The Denovati Group

Click here to learn more about who we are, what we do, and what we offer

http://denovati.com/about-the-denovati/

http://denovati.com/about-the-denovati/

Denovati Digital Network

Click here to learn more and join us on one or more platforms





Get in Touch

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