leader to leader - march 7, 2013
DESCRIPTION
In early January, The Creative Company's president, Laura Gallagher, traveled to Retail's BIG Show in New York City. The NEXT show is all about going to the next level and getting you positioned to advance your business. Retailers from more than 82 countries were in attendance. As always, Laura brings back the best of the best to Madison for Leader to Leader.TRANSCRIPT
Welcome toLeader to Leader
Laura Gallagher
March 7, 2013
Conscious Leadership
A Call to Action for the Retail Industry and Beyond
Discussion
• What are some common themes you see with both
Whole Foods & The Container Store?
• Do you agree that the relationship with your suppliers is
key?
• In what way do you operate this way?
• Do you agree that employee engagement is essential?
• Can you give some examples either at your business or
other businesses where this is demonstrated/lived out?
Focus on the Guest &
the Rest will Follow
Cheri Schweitzer
Coca-Cola
• Coca-Cola Happiness Machine
• Coca-Cola Lets Go Crazy
• I'd like to teach the world to sing
Discussion
• What are they really selling?
• What are they selling through branding?
• What are some of the common themes in Coke’s commercials?
• Why do you think they are effective?
• What can you learn from Coke?
Daniel Day Lewis
Thank You!