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[email protected] 469.665.9433 www.3FORWARD.com ©3FORWARD, LLC – All Rights Reserved Pricing and terms valid through 3-‐31-‐2013
LEAD READY™ Playbook Applying The Science of Lead Lifecycle Management To Demand Generation
How do you tell a great sales lead from a so-‐so lead? How do you ensure the sales pipeline is constantly growing, despite a highly competitive sales market? Whether you are looking to launch your first lead management program or need to improve an existing one, 3FORWARD’s LEAD READY™ service help ensure your sales team has the qualified leads they need to grow the sales pipeline month-‐in, month-‐out. LEAD READY™ Provides Lead Lifecycle Optimization LEAD READYTM enables you to increase sales effectiveness by better focusing on higher probability targets. Win rates increase and so do revenues. 3FORWARD’s LEAD READYTM provides your company the following results:
Ø Defining specific ‘lead-‐to-‐sales’ categories, promotion stages and conversion targets for managing and measuring the complete end-‐to-‐end lead lifecycle.
Ø Creating and formalizing a lead qualification and advancement strategy based on alignment with each stage of your targeted clients’ buying process.
Ø Establishing a demand generation insights dashboard to provide your Sales and Marketing leadership with visibility of current and projected lead pipeline values.
LEAD READY™ Playbook Includes • LEAD READY™ Workshop -‐ Two full days with your company leadership, sales management and demand generation team, working together on defining your demand generation requirements and establishing the processes to generate the results you need.
• Decisions and information determined during the LEAD READY™ Workshop are incorporated into your company’s ready-‐to-‐execute LEAD READY™ Playbook. Includes specific and detailed deliverables such as workflows, templates, calendars and schedules for the following: o Lead goals, conversion targets and metrics o Database segmentation strategies and considerations o Content assessment and content mapping to your targets’ buying process o Sales lead nurturing and content marketing plans, calendars and workflows o 120 day messaging calendar o Lead qualification strategy, process and workflow o Lead Lifecycle metrics, Key Performance Indicators and program dashboards o Marketing automation recommendations
Cost: $39,500
LEAD READY™ Additional Options Service – Messaging, Content & Marketing Automation – We Build, Operate and Manage Everything
Package Cost Custom
[email protected] 469.665.9433 www.3FORWARD.com ©3FORWARD, LLC – All Rights Reserved Pricing and terms valid through 3-‐31-‐2013
About 3FORWARD 3FORWARD’s Leadership Before launching 3FORWARD in 2007, co-founders Dan Hudson and Matt Smith had already enjoyed successful careers in B2B sales leadership, marketing and business development. Each has been in the sales world for more than 25 years and along the way developed a strong belief in the science of selling over sales as an art. Hiring 3FORWARD is a different experience than buying time from most consulting companies. Both of us have carried a sales bag for years before starting our company and we still love the sales experience. We don’t use rookie MBAs on our client projects. We much prefer rolling up our sleeves with you and your team, getting our hands dirty and helping you reach your revenue goals faster than if you have to tackle them by yourself.
We help CEOs and Sales Leaders build sales revenue plans, formalize sales processes and improve demand generation programs. Need to jumpstart sales at your company, let’s have a conversation.
DAN HUDSON 3FORWARD co-founder and President, Dan Hudson has a B2B sales and sales leadership
background of more than 30 years. At 3FORWARD Dan is responsible for the company’s sales strategies, new business development and is actively involved in all client engagements. Dan’s experience extends across industries including IT outsourcing and services,
business process outsourcing, computer hardware and software, health care and telecommunications.
Dan is a member of Marketing Executive’s Networking Group, AberdeenGroup’s Business Review Research Panel, founder & co-chair of Dallas Social Media Breakfast and a member of International Association of Outsourcing Professionals.
MATT SMITH 3FORWARD co-founder and Executive Vice President, Matt Smith has a B2B sales and marketing background of more than 25 years. Matt is responsible for 3FORWARD’s marketing and social media strategies and is actively involved in all client engagements. Matt’s experience extends across industries including ITO and
BPO, systems integration, IT hardware and services, software, pharmaceuticals and banking/financial services. Matt is a member of the Marketing Automation Software Advisory Board, founder / co-chair of Dallas Social Media Breakfast and past chair of the Outsourcing Institute’s Road Show Series.
Connect on Linkedin http://www.linkedin.com/in/danhudson3forward
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Connect on Linkedin http://www.linkedin.com/in/mattsmith3forward
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Visit Us @ www.3FORWARD.com