lead generation with inbound marketing
TRANSCRIPT
A PRACTICAL GUIDE
MLGDConsultancy
We work with entrepreneurs, making sure that at each stage of their business development they receive the services they need to realize their business ambitions.
‘We are successful in achieving results because we not only tell our customers what the pathway to create value and growth is, we actively support and guide our
customers getting there!
Write: [email protected] Web: mlgd-consultancy.com
1. Take your time to write down your battle plan
‘No one has ever won a game of chess by taking only forward moves’. Sometimes you have to move backward to get a step forward.
2. All about lead creation and conversion
‘Marketing is too important to be left to the marketing department’
Spend time at the white board
How to attract new leads?
Strangers becoming your ambassadors
Customer Contact during the lifecycle
Research your market
Understand your customer
Select your content formats
Results will come!
Without Social your changes of success will be minimal
Nothing sells better then a happy customer
Making sure you are found is a science
Where most businesses fail
Lots of learning giving you a good start
Be prepared and on time
A good toolbox is half the work done already
Find the CRM tool which works best for you
Develop your KPI dashboard in advance
Agree your ROI calculation method
Remember the biggest challenge for your team
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