how to execute inbound: three lead generation success stories
DESCRIPTION
Presentation by iSmart Communications Mimio, ektron and Thermo FIsher Scientific all improved marketing programs by taking a closer look at their prospects’ wants and needs, creating informative content to meet those needs, personalizing their marketing messages, and continually optimizing their e on earlier successes. Just like these success stories, by adopting enterprise inbound marketing, you can create and deliver marketing messages that will attract and convert your next customers instead of driving them away. For the full ebook, you can download for free at http://pages.ismartcom.com/how-to-execute-inbound-three-lead-generation-success-stories iSmart Communications Pte Ltd A CREATIVE and EFFECTIVE IMC Agency tel: +65 6325-2685 | mobile: +65 9785-8293 | fax: +65 6226-0661 email: [email protected] Address: 12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212TRANSCRIPT
HOW TO
EXECUTE INBOUND:
THREE LEAD
GENERATION SUCCESS
STORIES
THE BASICS
1.
--FRAGMENTED MARKETING TOOLS--DEPENDENT ON DEVELOPERS
THE INBOUND SOLUTION
Develop lifecycle stages
HOW MIMIO SAW RESULTS WITH HUBSPOT’S ALL-
IN - ONE MARKETING KETING SOFTWARE
Mimio use HubSpot’s Salesforce Connector to
integrate email, lead scoring
and lead nurturing information
from HubSpot into Salesforce,
change the way that communicate
Marketing Automation
2.
--HIGHER COST FOR PER CUSTOMER OPPORTUNITY
--NO LEADING NURTURING--DROP IN SEARCH ENGINE
THE INBOUND SOLUTION
Generate new Ektronleads with high quality crave-able content
Publish content around an SEO strategy
Segment and target your leads based on geographic needs and purchase history
HOW EKTRON SAW RESULTS WITH HUBSPOT’S
ALL- IN - ONE MARKETING KETING SOFTWARE
Accessible
contact historySmart Calls to action
Lead Scoring
Targeted email
marketing
List segmentation
Search engine optimization
Salesforce
integration
Marketing automation
3.
-- LENGTHY SALE CIRCLES-- NO CENTRALIZED MARKETING
Optimize key words strategy
Smarter social media to deliver the right messages to the right person
Do analytics to achieve marketing goals
THE INBOUND SOLUTION
HOW THERMO FISHER SAW RESULTS WITH
HUBSPOT’S ALL- IN - ONE MARKETING KETING
SOFTWARE
Social media strategy
Blogging with purpose
increase organic search
rankings
Analytics
Thanks for Reading!
iSmart Communications is an Internet marketing agency based in Singapore.
We realize that the world is going to the web first, we work with our clients to cost-effectively manage their marketing programs using an innovative and time-tested Inbound Marketing System developed by HubSpot, the world’s No. 1 Inbound Marketing Software Platform.
+65 6325 2685
12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212