lead generation and user acquisition

ZIPDIAL

LEAD GENERATION AND USER ACQUISITION

ZipDial Proprietary & Confidential

Lead Generation and User AcquisitionOnline: FB,banner, video

Click 2 Call

Offline: Hoarding, Print,

TV, Product Packaging

Push Opt-ins to drive followers

or opted in communities

Drive scheduled & one time

communication on top of communities

Push to segmented opted

in user communities

Drive leads from

online and offline

media alike

Drive engagements from across

Media

Drive communication

on top of communities

Generate new leads and

process them

Drive shares across

phonebook & social Media

Push leads real time

to customer CRM

Push leads to call

centre using call patch


Track Conversions across Media

LIVE EVENT

3-9% Sign Up Online

MOBILE AD

2-17% Purchase Product

OUTDOOR AD

33-50% Install App

100% follow on ZipDial 100% follow on ZipDial100% follow on ZipDial


Use Communities to re-activate old users and

process leads

Campaigns can have default

opt-in or a step to opt-in

Create communities based on opt-ins

or followers or other user attributes

Scheduled & one time communications can

be set to measure response rates and

conversions

Existing DB of leads or users

OR

Track engagements and

insights real time

Tag responses dynamically

and create fragmented

communities

Drive targeted engagements to

increase responses


Leverage ZipDial Sharing to generate leads on

top of existing engagements

User ZipDials

on a campaign

Phonebook Referral

Thanks for voting

for xyz.

Share the vote on

Facebook

/Twitter. Click:

http:zipdial

.xxxx.com/

Get 5 of your

friends to dial on

the campaign on

your personal

number xxxxxxxx

Social Media Sharing

Hi You have

referred 5

friends. To keep

participating

ZipDial xxxxxxxxx

Automatic response to

trigger share

Automatic response on

completion of share

Track share KPIs on live

dashboards

Create communities of users acquired via ZipDial sharingDrive targeted communication


Use ZipDial CRM LITE and Call Patch to

nurture leads

User ZipDials

on a campaign

Thank you for

contacting us,

our executives

will get back to

you shortly.

Lead posted to call

centre interface

User receives

automatic response

ZipDial platform checks

if the call is within

business hours

ZipDial platform checks

if the call centre agent

is free

Platform connects user

with call centre agent

Yes Yes

Call centre agent gets back to

the lead when free/during

business hours

No

Inbound

Outbound

Lead information

posted to ZipDial

CRM interface

1st Time

Repeat

engage

ment

All prior information on user

appears in front of agent“Hello Mr. XYZ. How may I assist you

again” – personalised communication

All captured information on

user and engagement posted to

CRM for future access


Past Key Results

Client: India’s biggest online fashion portal

Objective: Reactivate past acquired user base and drive them to shop on the portal

Campaign:

ZipDial acquired a user base of 1lac+ and fed into CRM

Post DND , an SMS with option to refer friends & gain points was pushed to the userbase

A user could refer multiple people to register and gain points on each referral

User could then exchange these points for coupons which could be redeemed while shopping online on the portal

ZipDial ensured if a referred user is already registered with the client, points are not given

Campaign Run time: 18 days

Results:

Around 1800+ new users were referred

On an average ~5 new users were referred by an existing user

~83% of referred users registered on the portal

Cost of acquisition per user = ~5 times less than usual

THANK YOU

Amit MalhotraSenior Lead: E-commerce SolutionsMobile : +91 7760967758Skype: theamitmalhotraTwitter: theamitmalhotraLinkedIn: https://in.linkedin.com/in/theamitmalhotra

lead generation and user acquisition

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