lead csr presentation

8/9/2019 LEAD CSR Presentation

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Corporate Social Responsibility

Omayma Khan April 25, 2005, LEAD Pakistan


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Contents

CSR

What do we understand?

Definition

The Development of CSR

The Role of Business

Is it really a new emerging idea?

Case Studies

CSR in Pakistan

How we know were getting it right


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CSR

What do we understand by this term?


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Definitions

CSR is about how companies manage the business processesto produce an overall positive impact on society.

You can have the greatest strategy in the world but if your visionof the future is wrong you can end up traveling fast in the wrongdirection

The World Business Council for Sustainable Development in itspublication "Making Good Business Sense" used the followingdefinition. "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute toeconomic development while improving the quality of life of theworkforce and their families as well as of the local community and society at large


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Definitions cont.

United States

More philanthropic approach

It is seen as tainting the act for the company to receive any

benefit from the giving.The European model

More focused on operating the core business in a sociallyresponsible way, complemented by investment in communitiesfor solid business case reasons.

But as with any process based on the collective activities of communities of human beings (as companies are) there is no "onesize fits all". In different countries, there will be different priorities,and values that will shape how business act.


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The Development of CSR

Huge, rapid and erratic changes in howpeople feel about the world in which welive leading to

Changes in values, expectations, moral

codes, ethics, moods and emotions Significant impact on every aspect of

consumer behaviour, worker motivationand investor relations

Enron and Worldcall - red flag


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The Role of Business

Providing goods and services

Creating wealth

Employing people

Supporting local economiesSeeking mutual advantage

Seeking to ensure that benefits are widely felt


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Companies what are they doing differently now

Before

Health, Safety and the Environment

Annual Accounts

Now Management in terms of people and processes

Engaging with stakeholders

Measuring the companys impact on society

Greater information disclosure Greater accountability e.g. transparency in hiring, vendors

GREATER AWARENESS OF THE IMPACT OFSTAKEHOLDERS


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Important to have

Policies

Frameworks

Codes of Conduct etc.


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But more vital

Can a business

Walk the talk.


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Case Studies

Exxon Valdez

What not to do when things go wrong

Johnson & Johnson

What to do when things go wrong?


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CSR in Pakistan

Previously mainly philanthropic

Shift in big corporations investing in areas of operations

Pakistan Tobacco

Eni Lasmo Engro

Still along way to go, but some are getting there


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How do we know were getting it right?Measuring Progress

Management Systems having the processes to support goodbusiness practice

Engaging Stakeholders maintaining productive relationships

Creating Material Benefits finding win-win situations for all

Reporting Standards (Global Reporting Initiative) testingperformance against established criteria

Leadership having their buy in

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