• Creation date : 1999• Disruptive wine retail concept• Brick & Mortar culture• 3 countries : France, Spain,

Switzerland

PRESENTATION

• 6500 products (wines, spirits, accessories)• 40 M€ Turnover• 120 staff members in 3 countries

KEY FIGURES

PRODUCT PHILOSOPHY

• Prestigious brands & rare wines• Organic farming, « small » wine-makers• Leader in « international » wine distribution

• Started selling online in 2005• New website : spring 2013• First responsive design wine e-store in France & Spain• Was voted #1 wine e-commerce site in June 2014 (Revue du Vin de France)• E-commerce : approx 4M€

E-RETAIL

LAVINIA’S DIGITAL PLAN FOR 2015

>> Go cross-border >>

• Identify the countries to target• Prepare a repeatable roll out plan

• Discuss this with other professionals !

FOR GOING EUROPEAN WITH E-BUSINESS ?

WHAT ARE THE FIRST STEPS

• Countries in which customers are used to buy cross-border• Countries in which there is a wine culture / where our products are appealing• Countries in which I can compete vs my future competition (product range, logistics,

customer care, marketing investments…)• Countries where the legislation will not be a major issue

WHERE IS THE POTENTIAL ?

9 STEP ROLL-OUT PLAN

1_

Backoffice & technology

2_

Legal restrictions / regulations

3_

Shipping & logistics

4_

Pricing policy

5_

Language

6_

Fiscal

7_

Payment methods

8_

Physical presence

9_

Promotion