Download - Lavinia cross border presentation
• Creation date : 1999• Disruptive wine retail concept• Brick & Mortar culture• 3 countries : France, Spain,
Switzerland
PRESENTATION
• 6500 products (wines, spirits, accessories)• 40 M€ Turnover• 120 staff members in 3 countries
KEY FIGURES
PRODUCT PHILOSOPHY
• Prestigious brands & rare wines• Organic farming, « small » wine-makers• Leader in « international » wine distribution
• Started selling online in 2005• New website : spring 2013• First responsive design wine e-store in France & Spain• Was voted #1 wine e-commerce site in June 2014 (Revue du Vin de France)• E-commerce : approx 4M€
E-RETAIL
• Identify the countries to target• Prepare a repeatable roll out plan
• Discuss this with other professionals !
FOR GOING EUROPEAN WITH E-BUSINESS ?
WHAT ARE THE FIRST STEPS
• Countries in which customers are used to buy cross-border• Countries in which there is a wine culture / where our products are appealing• Countries in which I can compete vs my future competition (product range, logistics,
customer care, marketing investments…)• Countries where the legislation will not be a major issue
WHERE IS THE POTENTIAL ?