ABOUT BURGER DALE The business began in 2013, with a restaurant opened in

Seberang Jaya, Penang. We’ve been proud to serve some of its favourite food. And

along the way, we’ve managed not just to live history, but create it:  from drive-thru restaurants to Burger Dale credits from Hamburger U and much more. It’s been quite the journey.

From the start, we've been committed to doing the right thing. And we've got the policies, programs and practices in place that allow us to use our size and scope to help make a difference.

Because what's good for us, is good for us all.

BURGER DALE

Trust in Our Brand

It begins with delivering a great restaurant experience every time. Our owner/operators, suppliers and employees work together to meet customer needs in uniquely Burger Dale's ways.

Information flowFrontline

employees

Branch Office Manager

Regional Office Manager

Head office Manager

Organization

An organization is a social arrangement which pursues collective goals, controls its own performance, and has a boundary separating it from its environment

Organization – process-related: an entity is being (re-organized (organization as task or action).

Organization – functional: organization as a function of how entities like businesses or state authorities are used (organization as a permanent structure).

The broad area is commonly referred to as organizational studies, organizational behaviour or organization analysis. Therefore, a number of different theories and perspectives exist, some of which are compatible,

The relationship between Burger Dale's staff and Corporation is merely limited to the use of the brand in addition to training and development.

Human resource decisions in this company are guided by formal HR planning and linked to strategic plan and issues of the company in very great extent.

Also, it keeps informed about the best human resource management practices that are used.

The aims of Burger Dale’s: Skills, talents and performance of staff matter; gender, marital

status, disability, race, colour, nationality or ethnic origin do not providing a safe and secure working environment they should be challenges and rewards

Staff pay based on qualification and  job performance there should be good communication with staff

Human Resources Management System in Burger Dale’s:

Burger Dale focuses of the training and development of its employees by focusing on Information System Training and Company places emphasis on the training and development of its employees. Its moderately allocates sufficient time and money for training activities.

Training needs assessment is linked to the employee’s job performance and training is leading to satisfying results review in great extent. 

The company aim to provide career opportunities for people to achieve their potential. The firm offers both full and part-time career opportunities, which helps staff to combine work with family or educational commitments.

The training and development in Burger Dale’s:

 So using information system in Burger Dale's is very necessary and important to continue their high level of performance around the Penang.

Burger Dale’s has a large number of supplier to provide the raw material that need to done it’s work.

Burger Dale's has a Transaction Processing System to record each supplier information such as invoice amount and so on.

At the first stages of Burger Dale's when it was still a small restaurant and thought about Keep pace with technological development.

Decision Support System worked on provides a wireless service in their restaurants so gathered information about the customer’s needs.

By these steps Burger Dale's reach a high level of customer satisfaction and succeed with using technology in way that benefit Burger Dale’s a lot.

Information System Used

Burger Dale’s is a large network of employees around the Penang.

The Burger Dale In Charge should monitor the performance of his employees to decide if they deserve promotion or any type of reinforcement or even if there are employees who failing in their work, “so Burger Dale's used Management Information System to record all these information about the employees.

Management Information System used to record all financial operation in the restaurants such as, expense, budget and profit.

So, by using Management Information System Burger Dale's can identify what happened and what they should do, and determine the direction of their working.

Burger Dale's have some special systems developed to provide specific service, such as Made For You system, POS system, Hyperactive Bob System and Nintendo DS system .”Made for You system summaries on when a customer order his order immediately transfer to a monitor in the kitchen so the staff working on his order after receiving it quickly.”

“POS system is used to ensure the quality of performance and the speed of deliver the order for the customer. This system records huge amount of information in seconds. By this system, each one know what he should know, whether the cashier or the kitchen’s staff”.

“Nintendo DS system is an e-learning training tool used for the new employees in the staff, this system used to train the new employees and put grades for their performance, so they compare between the employees.

This system has many advantages such as using less paper and provides such fun to the work environment for the employees and also let the employees to get more experience”.

Upgrading the systems used in Burger Dale's

Burger Dale's has a huge information about each part participate in any operation related to , such as the employees, supplier, financial operations and competitors. For example, there is information about the employees such as any contact information or personal information and background about the employee.

File used to keep the financial records contain the profit, loss, expense and expenditure. About the supplier there are information about what did they provide bread, meat or any other resources.

Files used in Burger Dale’s

Database in Burger Dale's is responsible from the database administrator. According to the information in the database, many reports are formed to serve particular goal or provide certain information for a certain situation. For example, the reports could involve information about the performance or the working time of employees.

Type of software used“In 2013 Burger Dale's used Microsoft as software for their

database. Windows made a specific version to take the orders of customers and provide them a multiple forms of payment. By implementing Windows XP in stores, they bring an open technology plat form which was the beginning of customer service innovation for the next generation”.

Responsibility of the database and what report contain:

Using different information systems have many advantages such as:

1- Cost effectiveness: using Information systems technology in Burger Dale's has lend a hand to computerize the business process and make them simple. As a result, business become really cost effective money which made by machines. This give opportunity to rises productivity and profits, which means better pay to employees and good working conditions.

2- More opening time: using IT in Burger Dale’s help him to be opining business all days at the week all over the Penang. This support the idea of opening anytime anywhere with fill serves.  

3-Increase productivity: Using information system helps Burger Dale to increase productivity and starts find its specific strength and weakness through using the revenue reports, employee’s performance records etc. This step will help in developing his business procedure and identifying the appropriate IS.

Advantages of using the different information systems

4- Effort and time reduced: by using the information system in Burger Dale’s the effort that the employees spend in processing orders is less and time is reduced. So it will increase the number of customers who orders.

5- Information system in Burger dale’s help in reducing the time of waiting customers for their orders. Also, it cuts down the errors that happen by the humans. Moreover, it limits the routine use of the paper that creates some problems.

6- Faster response to the customers

On the other hand, we have also some disadvantages for using different IS.

One of the huge issues is absence of security while technology keeps on varying. This means that they should have continues development secure network.

Furthermore, observed are built on one system and we think that is wrong. If we consider that there is a something wrong in the system power and there is no backup system. As a result, the orders for sure will be delay or cancel and they will lose their customers.

They should have standby plan and don’t rely on system all the time to avoid future problem with complex systems.

Disadvantages of using the different information systems

Information system

I. office information systemsII. transaction processing systemsIII. management information systems,IV. decision support systemsV. expert systems.

An information system (IS) collects, processes, stores, analyzes, and disseminates information for a specific purpose. Like any other system, an information system includes inputs (data, instructions) and outputs (reports, calculations). It processes the inputs by using technology such as PCs and produces outputs that are sent to users or to other systems via electronic networks and a feedback mechanism that controls the operation.

Information systems generally are classified into five categories: 

Burger Dale’s used many types of information systems to have a high quality services and high profits. Information systems are reducing the time that costumers used to waiting in line. So if they reduce time of waiting, they will increase number of costumers and reduce time cost.

Increase the quality of management and reduce human errors. Burger Dale’s forward to control quality of management by reducing the time of each process that they are made. This step led him to be more effective and efficient in operations.

In addition, Burger Dale’s used advanced IT in processing his systems such as making a database and calculating time of procedures. 

Information System reduced cost/time and error

Using the information system helps McDonalds in many ways such as:

McDonalds is able to identify its own strength and weakness by using the revenue reports, employees performance records etc.

By identifying their strength and weakness they will able to improve their business process and operations

Using information system helps McDonalds to increase productivity

The effort and time is reduced by using the information system

Benefits of IS

Total Time In Line Special systems that used in Burger Dale’s for measuring time that

customers wait in the line is named Total Time in Line (TTL). This system calculates time from the customer came to order until he receives his foods. “TTL measurements are calculated the same way whether the customer is eating inside or ordering through drive through”. As a result, the total time Burger Dale’s by TTL system is 90 seconds equal 1 minute and 30 seconds. In the same times using many other systems and programs to speed up the service.

This system used the technology of Kitchen-Video-System (KVS) to have speedy orders. The Made for You system allows customers to customize his order and be satisfy with his order. The technology of Kitchen-Video-System help worker who take order to “enter or delete the orders on a touch screen that lists burgers, as well as individual condiments, in a way that eases the data entry process for the worker”.

Then, this order is showing in the screen of the kitchen. In the kitchen the staff starts prepare the order and when they finish they erase the order from the screen. As long as the order display in the screen the time is calculated until the customers get his order.

Moreover, Burger Dale’s have a technology which is Customer Order Display (COD).This technology give the customer a chance for correcting his order and saving time. After customer finishing order, the food display in the outside screen to the customer. Then the customer can see his order and correct it

On the other hand, Burger Dale’s use less technology techniques to have a simple method to serve customers in less time. They use the techniques of colored packages with different wrapped colour for each type of food.

This system helps staff to remember the food types faster. Also, they help customers to know his order easily. Instances, a yellow colored paper wrap a cheese burger, while blue paper rape a fish fillet and white paper wrap hamburger. Also, “Special ordered sandwiches without standard condiments come in red and white paper, with a paper receipt attached which details the items on the Burgers.”

Additionally, Burger dale’s have a system which supports people to order online and receive his home order from nearest branch.

This happen through a screen that shows the customer place when he/she order in the Burger Dale restaurant. Then they deliver the order in less time. 

We did a small survey of five close-end questions to establish a quick study of Burger dale’s related to information system.

We used survey monkey website to do the survey. We distributed it online and collect data from 100 respondents.

Then we analyze it using EXCEL program and did a pie chart for each question.

SURVEY

In great extent, the performance evaluation criteria involve employee traits such as honesty and dependability, while the performance evaluation criteria involve that employee behaviours such as punctuality and timely completion of tasks, etc as well as objectively quantifiable results and outcomes such as productivity or sales figures, etc in very great extent by using the information systems.

Managers, supervisors and Non-managerial employees in this organization receive a formal performance appraisal regularly (at least once a year) and in great extent in the system, the results of performance appraisal used to provide feedback and improve their performance. 

Performance evaluation in Burger Dale’s:

Financial report

The income statement presents information on the financial results of a company's Burger Dale’s activities over a period of time. The income statement communicates the increasing of revenue the burger dale’s generated during a period and the cost it incurred in connection with generating that revenue for year 2013.

Conclusion