lava digital adnetwork opportunity
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Opportunity for display ad network in Vietnam
Minh Nguyen
Co-Founder LAVA Ad Network
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What?
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Online Advertising Segments
Source: Smaato 2010
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Source: Smaato 2010
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Middleman?
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Yes, but it’s MORE than that…
• TECHNOLOGY • DIGITAL USERS’ INSIGHTS BRING ADDED VALUE TO DISPLAY ADS FOR
ADVERTISERS & PUBLISHERS
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How?
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Data-mining and analytics
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Display Ad Ecosystem: Evolution
Source: Adscentral.com
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Source: Adscentral.com
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A Look at US?
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US Market: Ad Network Growth
2003: 06 mạng quảng cáo (trong danh sách top-50 Ad Focus – comScore) tiếp cận 31% người dùng trực tuyến của Mỹ; 2008: con số này là 26 mạng, với mức tiếp cận trung bình 59%.
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VIETNAM CONTEXT
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International Players Web and Mobile
6+
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Local Players Web and Mobile
16+
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MORE QUANTITY LESS QUALITY !!!
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Current
• Visual Exposure Driven • Viewers being bothered • Similar offers • Price competition • Almost no targeting options
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Coming Soon? • In-depth targeting options
– Socio-demographic – Behavioral – Re-targeting
• Differentiated products supported with more sophisticated technology on data-mining and analytics
• New members in the ad ecosystem: SSP, DSP, etc
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CONSOLIDATED GROWTH MARKET
WITH IN-DEPTH OFFERS